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whuffie*can* buy me love
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why would you listen to me:• 18 years in online communities (1992)• 6 years of blogging (2004)• was a beta tester on twttr (b4 it even had
vowels - July 2006)• launched a startup 2006 - over 1Million
uploads within 24 hrs• was an advisor on the Facebook F8 platform• named one of the most influential women in
technology in Fast Company Magazine• wrote a book that is now sold in 7 languages
worldwide• I spend an inordinate amount of time online
studying this stuff• they’ve bolted the doors to this room
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3all you need is love
this stuff is important
the force is with you
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stuff thatis important
stuff that isentertaining
this presentation
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I don’t get it
![Page 6: whuffie · Travel Plans (Tripit/Dopplr/etc) 49% 35% yes yes. Why people share where they are: chance of connections for personal record keeping identity broadcasting incentives (badges)](https://reader035.vdocument.in/reader035/viewer/2022070823/5f2bd4148d0c956a884367ee/html5/thumbnails/6.jpg)
twitter |�twit�r|:noun a place where people talk about what they had for
lunch.
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me me me me me me me me me me me me me me me m e me me me me me me me me me me me me me me me
narcissists
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escapists
http://www.flickr.com/photos/laughingsquid/420074166/
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addicts
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who cares?http://www.flickr.com/photos/lifeontheedge/458706241/
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why (and what)
we sharehttp://www.flickr.com/photos/ryanr/142455033
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randomthoughts
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76% articles/business essays
75% links to interesting subjects
69% positive feelings
74% personal photos (family, friends, self)
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Articles most likely to be shared are:
emotionalpositivelengthier
awe-inspiringWill You Be Emailing this Column? It’s Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html
![Page 15: whuffie · Travel Plans (Tripit/Dopplr/etc) 49% 35% yes yes. Why people share where they are: chance of connections for personal record keeping identity broadcasting incentives (badges)](https://reader035.vdocument.in/reader035/viewer/2022070823/5f2bd4148d0c956a884367ee/html5/thumbnails/15.jpg)
“people are more likely to share articles that they think will interestothers ...notthemselves”
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http://www.flickr.com/photos/katie made me do it/4231581505/
postedsomething highly
personal
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How I was feeling. Feeling lonely after moving to a new city. Told story of my epically "being dumped".
Private thoughts towards political issues. A tweet from a date. I've posted long blog posts about
terrible breakups and details about one-night stands. Failing on a date. Setting fire (accidentally) to my own house. Client woes. Notices of hair growing
in unusual places. Anniversary of my brothers death...it was out of character. Being a new mother and how that felt. Details of my sex life. When I got
engaged. A blog about the death of my son.Thoughts on troubles I was having with my wife. Being in an open relationship. Infertility struggles. That I was not proud of what I've done in the past 10 to 20
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wefeelfine.org
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http://www.flickr.com/photos/hippie/2496096306/
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Other
12%
Considered deleting
13%
Deleted it
34%
Kept it
41%
keep or delete?
66%kept on
some level
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whereaboutshttp://www.flickr.com/photos/kylesteeddesign/4622356056
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other
15%
Don’t post
39%
Post, tweet, fb + blog3%
Post, tweet & FB
9%
Post + tweet
11%Post location
23%
Geo-location (Foursquare/Gowalla/etc)
Other7%
No
58%
Friends Only
19%
Yes
16%
Travel Plans (Tripit/Dopplr/etc)
49% 35%yes yes
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Why people share where they are:
chance of connectionsfor personal record keeping
identity broadcastingincentives (badges)
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social webSN’s more popular than email (67% - 65%)
stats from: Neilsen Mar09, Facebook public Statistics Jan10,
Women are more active in most SN’s (avg 53%)
Social networks are more popular than porn
Amount of time spent on FB increased 566% in 09
3.5 billion pieces of content shared each week
>550 FB Apps made by >1M developers
>225k iPhone apps, downloaded >5B times
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Articles of interest. Event photos. Artistic expression. Personal photos. Locations. Travel plans. What I just bought. Questions. Answers.
Quotes. Inspiration. Feelings. Pain. Elation. Events. Videos. Random thoughts. Jokes. Links. And
yes...what I just had for lunch.
what we share?
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KIDS TODAY...
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http://www.youtube.com/watch?v=dGCJ46vyR9o
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69%of online 12-24 yr olds own a laptop
stats: srgnet.com November 2009
91% of American teens are online (PEW 2008)69% of American teens have broadband at home (PEW 2008)
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12-24 year oldsspend an average of
7.1 hoursper dayon video-basedentertainment...
stats: srgnet.com November 2009
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59%have video capable media players
65%have watched a <10 min clip in the past month (23% watched 60min show)
80%watch video on digital media players
52%watch TV with their laptop almost allof the time (70% are IMing, texting to share TV events with friends)
stats: srgnet.com November 200966%watch TV online
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59%would rather get rid of cable TV than the internet
stats: srgnet.com November 2009
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connected
mobile
now
to friendsto the internet
delivered to menomadic on-the-go
convenientinstant
stats: srgnet.com November 2009
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DESTINATIONS
stats: srgnet.com November 2009
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FRIENDS
BRANDSmeh
![Page 38: whuffie · Travel Plans (Tripit/Dopplr/etc) 49% 35% yes yes. Why people share where they are: chance of connections for personal record keeping identity broadcasting incentives (badges)](https://reader035.vdocument.in/reader035/viewer/2022070823/5f2bd4148d0c956a884367ee/html5/thumbnails/38.jpg)
genYrejects brands who ‘court’ them and instead prefers to pull in the brands that resonate with
them and their values.
info: GEN BUY, Yarrow & O’Donnell 2009 (Wiley)
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who cares?http://www.flickr.com/photos/lifeontheedge/458706241/
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http://www.flickr.com/photos/a2gemma/1448178195/
you should
![Page 41: whuffie · Travel Plans (Tripit/Dopplr/etc) 49% 35% yes yes. Why people share where they are: chance of connections for personal record keeping identity broadcasting incentives (badges)](https://reader035.vdocument.in/reader035/viewer/2022070823/5f2bd4148d0c956a884367ee/html5/thumbnails/41.jpg)
all you need is
love
![Page 42: whuffie · Travel Plans (Tripit/Dopplr/etc) 49% 35% yes yes. Why people share where they are: chance of connections for personal record keeping identity broadcasting incentives (badges)](https://reader035.vdocument.in/reader035/viewer/2022070823/5f2bd4148d0c956a884367ee/html5/thumbnails/42.jpg)
?
![Page 43: whuffie · Travel Plans (Tripit/Dopplr/etc) 49% 35% yes yes. Why people share where they are: chance of connections for personal record keeping identity broadcasting incentives (badges)](https://reader035.vdocument.in/reader035/viewer/2022070823/5f2bd4148d0c956a884367ee/html5/thumbnails/43.jpg)
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http://www.flickr.com/photos/eschipul/437288525/
corydoctorow
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nicenetworkednotable
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reputationinfluencebridging
bondingaccess 2 ideas/talentaccess 2 resourcesreciprocity
accomplishments
social capital of your friends
etc.
capital
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http://www.flickr.com/photos/notic/86343146/
ping!!!
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nicenetworkednotable
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http://www.flickr.com/photos/brraveheart/2072543750/
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d’uh
![Page 54: whuffie · Travel Plans (Tripit/Dopplr/etc) 49% 35% yes yes. Why people share where they are: chance of connections for personal record keeping identity broadcasting incentives (badges)](https://reader035.vdocument.in/reader035/viewer/2022070823/5f2bd4148d0c956a884367ee/html5/thumbnails/54.jpg)
accept ignore
Jon Brawnwants to be your friend!
you have 10 friends in common
![Page 55: whuffie · Travel Plans (Tripit/Dopplr/etc) 49% 35% yes yes. Why people share where they are: chance of connections for personal record keeping identity broadcasting incentives (badges)](https://reader035.vdocument.in/reader035/viewer/2022070823/5f2bd4148d0c956a884367ee/html5/thumbnails/55.jpg)
accept ignore
Jon Brawnwants to be your friend!
you have 10 friends
Alex
Karen
April
Cori
Oshun
Shira
Christian
Alex
Gina
Bill
![Page 56: whuffie · Travel Plans (Tripit/Dopplr/etc) 49% 35% yes yes. Why people share where they are: chance of connections for personal record keeping identity broadcasting incentives (badges)](https://reader035.vdocument.in/reader035/viewer/2022070823/5f2bd4148d0c956a884367ee/html5/thumbnails/56.jpg)
I‘Googled’
youTM
![Page 57: whuffie · Travel Plans (Tripit/Dopplr/etc) 49% 35% yes yes. Why people share where they are: chance of connections for personal record keeping identity broadcasting incentives (badges)](https://reader035.vdocument.in/reader035/viewer/2022070823/5f2bd4148d0c956a884367ee/html5/thumbnails/57.jpg)
oxytocin, baby
http://www.flickr.com/photos/adwriter/257937032/
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Social networking affects the brain like falling in love.“Companies that can connect with us and raise our oxytocin levels should prosper.
Those that can't, won't.”
http://www.fastcompany.com/magazine/147/doctor-love.html
Neuroeconomist Paul Zak:
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http://www.flickr.com/photos/teointarifa/490408075/
we are wired toconnect
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connection reciprocalaltruism
generosity
![Page 61: whuffie · Travel Plans (Tripit/Dopplr/etc) 49% 35% yes yes. Why people share where they are: chance of connections for personal record keeping identity broadcasting incentives (badges)](https://reader035.vdocument.in/reader035/viewer/2022070823/5f2bd4148d0c956a884367ee/html5/thumbnails/61.jpg)
the forceis strong with you
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in-house
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youngandfreealberta.com
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Patelco Credit Union
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lovemycreditunion.org
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crowdsourced
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bankerspank.com
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513,126 views!!!
moveyourmoney.info
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isyourmoneyinthebank.com
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the death starhttp://www.flickr.com/photos/joestump/3460573696/
use the force to take it out...
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"Banking for most of time has been a very personal relationship. It has only changed in the past 30yrs where people no longer know
their banker."
http://silona.org/banking-1-trust-and-credit/2009/11/13/
#openbanking
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personal professional
“it’s nothing personal ma’am.”
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personal professional
“it’s nothing personal ma’am.”
“we love ou members.”
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Q.“Suppose that you have a perfectly good social system and you remove the
financial system. Will the social system fall apart?”
http://www.ingenesist.com/general-info/social-system-capitalism.html
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Q.“Now, look at it the other way around. Suppose that you have a perfectly
good financial system and you remove the social system, does the financial
system fall apart?”
http://www.ingenesist.com/general-info/social-system-capitalism.html
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what makes the world go around
then?
$
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social capital
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?
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quantity
numbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbers
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qualitystoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstories
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meaningfulnumbershavestories
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http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/
ACTION!
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3all you need is love
this stuff is important
the force is with you
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the uniqueness
of CUs istiedto this shift......
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http://www.flickr.com/photos/lockergnome/1643929176/
may the force be with you
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Tara ‘missrogue’ [email protected]@missroguemontreal, quebec, canada514-679-2951
http://www.horsepigcow.com
share/remix/spread ... but don’t forget to attribute.
http://slideshare.net/missrogue