Why and how you should
and not just a following for your businessBUILD A COMMUNITY
Scream as loud as you want, it’s never going to be as well received as when your customers mention you to their friends. // Don’t just push out content, engage. Enable active participation.
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Your most satisfied customers are most likely to become your ambassadors. // Keep them close to your business and equip them with tools to advertise your brand’s message among their friends.
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Use word of mouth to your advantage. // Develop a customer-recommendation model; reward those who spread the word.
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Build a network of related businesses and support them. // Recommend related businesses to your customers no matter what industry you’re in. Florists should recommend wedding patisseries a.s.
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Try to own your community. Don’t just build a following on other social media channels. // Learn how a platform makes money first. Then choose channels where you are the one in charge, not a third provider.
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Have a large following on Facebook, Twitter or Instagram? Start collecting their contact details. // It’s never too late. Give out something for free, own your fans’ data!
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Never misuse people’s private data. Ever! // Make sure your fans don’t regret that they trusted you in the first place.
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Get in touch with previous customers at least twice a year. // It’s easier to engage former customers who forgot than new customers who’ve never heard about your business.
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Reward your most loyal community members. // Demonstrate why it pays off to stick with your services or products.
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Run events. Meet your community in person. // You can never win people’s hearts online like you can in real life. Open your doors. Be approachable.
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