Download - Why and How You Should Market to New Movers
45,000,000is the number of Americans that move each year.
RENT-A-TRUCK
$150 Billion+is spent on new mover expenditures.
Home Improvement
Pet Supplies
Clothes
Furniture
Appliances
Home Decor
Flooring
Bedding/Linens
38%
Lawn Equipment & Tools/Hardware
79%
75%
73%
57%
55%
50%
35%
33%
Most Frequent New Mover Purchases
New Movers mean new customers
RENT-A-TRUCK
65% of female movers worry about finding a
new hair stylist
67% have trouble finding auto repair
97% appreciate gifts from local merchants
80% redeem gift certificates from local
merchants
New Movers are
5x’s to become loyal customers if you reach them first.
more likely
Name: Molly JonesGender: FemaleAge: 27 Children: NoneOccupation: TeacherInterests: Hiking & CraftingSocial Presence: Facebook, Twitter, & PinterestEmail: [email protected]
Name: Henry JonesGender: MaleAge: 32 Children: NoneOccupation: FirefighterInterests: Fishing & CarsSocial Presence: FacebookEmail: [email protected]
Start with a quality list
Continue to contact
6 months to 1 year
after move
Contact across
multiple channels
How to Acquire New
Movers as Customers
In order to target new movers, first start with a high quality list. Choose a vendor that provides contact information as well as demographic, psychographic, and behavioral data on your prospects.
Frequency is key.New movers are not always ready to make a purchase
right away. Send frequent and various offers to stay
top of mind and develop brand recognition. At least for
6 months to 1 year after their move.
engage across multiple channels
Consumers expect a seamless message across digital and traditional channels. For the best results, execute an omni-channel campaign that includes email,
direct mail, and online advertising.
Businesses can lose up to 20-40% of their business every year. Customer acquisition strategies are critical to make up for this attrition, and targeting new movers is a great way for a variety of businesses to create long-lasting, profitable relationships.
www.datamentors.com
Sources
http://www.prnewswire.com/news-releases/new-study-reveals-why-how-local-merchants-should-target-new-movers-56962647.html
http://img03.en25.com/Web/EpsilonDataManagementLlc/%7B38694bdf-2064-43d9-9ed4-dd42a71bc743%7D_2015_Target_New_Mover_Report.pdf
