Download - Why Content Marketing is here to stay
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CONTENT MARKETINGREASONS WHY
IS HERE TO STAY
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2014 was the Yearof Content Marketing
Source: Forbes
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Source: Google Trends
According to Google Trends,Interest is now at an all-time high
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But how do we know thatContent Marketing is here to stay?
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Here are the 3 key reasons:
CONSUMERSPREFER
CONTENT
CONTENTCREATES
ENGAGEMENT
CONTENTGENERATES
ROI
321
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CONSUMERSPREFER CONTENT
1
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Source: Quicksprout
1CONSUMERS PREFER CONTENT
50% of consumers say content marketing hasa positive impact ontheir marketing decisions.
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CONTENT CREATESENGAGEMENT
2
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2CONTENT CREATES ENGAGEMENT
Source: Quicksprout
On Facebook, photos are liked 2x more than text updates.
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Source: Sprout Social
2CONTENT CREATES ENGAGEMENT
On Twitter, videos are shared 12x more than links and text posts combined.
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CONTENTGENERATES ROI
3
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3CONTENT GENERATES ROI
Source: Content Marketing Institute
Content marketing isan up-front expense that continues bringing value long after it’s been paid for.
Value of content
Cost of content marketing
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Source: Quicksprout
3CONTENT GENERATES ROI
Content rich sites can generate 97% more links,which impact search engine rankings.
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Source: Content Marketing Institute
In 2014, the majority of marketersare already using content marketing.
Are you using content marketing yet?
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WE CAN HELP YOUAT EDGE MEDIA
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THINK OUT OF THE BOX
ENGAGING TO THE AUDIENCETOPICS ARE RELEVANT ANDWHILE CRAFTING YOUR CONTENT PLAN SO THAT
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CONCEPTUALIZE VISUAL CONTENT THAT IS
ADAPTABLE FORDIFFERENT MEDIA FORMATS AND PLATFORMS
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REFERENCES
http://www.forbes.com/sites/jaysondemers/2014/08/19/the-top-7-content-marketing-trends-dominating-2014/https://www.google.com.sg/trends/explore#q=content%20marketinghttp://www.quicksprout.com/2014/02/06/how-content-marketing-a�ects-search-engine-rankings/http://sproutsocial.com/insights/visual-content-marketing-infographic/http://contentmarketinginstitute.com/2013/09/prove-content-marketing-roi-ceo-values/