Download - Why Design Thinking? UnConference 2016
design: the process or artefact by which functionality is reconciled
with the needs of people
DESIGN THINKING IS A CRITICAL APPROACH TO ‘WICKED’ PROBLEMS: THOSE THAT ARE
NOT WELL-DEFINED AT THE OUTSET
TASK-BASED WORK STRUCTURES DEFEAT RADICAL COLLABORATION
MOST OF WHAT WE CALL FOCUS IS ACTIVELY LIMITING THE RANGE OF POSSIBILITIES, TO
ARRIVE AT A SOLUTION SOONER
DESIGN THINKING IS AN EXPLOIT OF OPPOSING IDEAS OR CONSTRAINTS TO CREATE ENTIRELY
NEW PERSPECTIVES AND SOLUTIONS
DESIGN THINKING IS A METHOD OF CREATIVE THINKING THAT COMBINES ANALYSIS AND
SYNTHESIS TO CREATE SOLUTIONS
1. FRAMING THE PROBLEM• TALK TO CUSTOMERS
• USE ONLY OPEN-ENDED QUESTIONS
• DESCRIBE GOALS
• Avoid the use of nouns
• DON’T BE TOO ABSTRACT
DO
SAY
THINK
FEELANALYSIS
SYNTHESIS
2. MOVE YOUR MIND-SET
BE NON-JUDGEMENTAL
3. BRAINSTORMING
Quantity matters
Headlines work
Go Wild
Build On Ideas
Be Visual
Stay On Topic
One At A Time
defer judgement
4. GROUP AND SELECT IDEAS
DELIGHTFUL
VIABLE
FUNCTIONAL
POSSIBLE
ANALYSIS
SYNTHESIS
A CASE STUDY IN DESIGN THINKING
• 1-hour charger for 7.2V to 18V DEWALT battery packs
• AM/FM Digital Tuner with LCD display, built-in clock, and 8 station memory presets
• Runs off of 7.2V to 18V DEWALT batteries making it a cordless radio
• Auxiliary port allows connection to CD Players, MP3 Players, and portable satellite receivers with an audio cable (cable not included)
• High efficiency weather resistant speakers with dual bass ports for maximum bass and range
• Dual pivoting 11" flexible antenna provides more durability and better reception
• Weather sealed charger door opens easily for fast battery changes
• The DEWALT 3 - stage charging system provides maximum run-time and extends overall life of the battery
DC011 Worksite Radio/Charger
5. VALIDATE
Not for nothing does end with ‘why’
strategy