![Page 1: Why Great Company Cultures Are Hotter Than Jennifer Lawrence](https://reader035.vdocument.in/reader035/viewer/2022081521/58a9e39e1a28aba05b8b69ff/html5/thumbnails/1.jpg)
Why Company Cultures Are Hotter Than Jennifer Lawrence
![Page 2: Why Great Company Cultures Are Hotter Than Jennifer Lawrence](https://reader035.vdocument.in/reader035/viewer/2022081521/58a9e39e1a28aba05b8b69ff/html5/thumbnails/2.jpg)
Where logical intuition defies average.
Nathan SmithCo-founder Chief Business Coach
Nathan Smith is a coach for modern-day successful businesses, and is regarded as a highly-accomplished and sought after trouble-shooter and mentor.
Michael DurantCo-founderChief Creative
Michael Durant is a creative branding genius groomed by his gift to turn imagination into reality, and is known for helping people realize their wildest dreams.
![Page 3: Why Great Company Cultures Are Hotter Than Jennifer Lawrence](https://reader035.vdocument.in/reader035/viewer/2022081521/58a9e39e1a28aba05b8b69ff/html5/thumbnails/3.jpg)
Smart companies have a great culture.
à Is your company culture guiding your team to the next level or just a sign on the wall?
à Are you deselecting your employees or hiring the best of the worst bunch?
à Are you maximizing your company culture to increase revenue and profits?
Why?Because they understand it’s a required rite of passage to grow and be successful. Unfortunately, many companies don’t spend enough time developing this very crucial aspect of their business.
![Page 4: Why Great Company Cultures Are Hotter Than Jennifer Lawrence](https://reader035.vdocument.in/reader035/viewer/2022081521/58a9e39e1a28aba05b8b69ff/html5/thumbnails/4.jpg)
Most of all, it’s worth nothing if you never do anything with it. Have everyone that is involved be a part of it.
à Share it with them and have them: Believe - Idealize – Visualize – Materialize
Every business needs a direction and a set of rules for arriving a the destination. Without these your business is destined to failure.
Vision in your business.Mobilizing and energizing a culture is predicated on the organization clearly understanding the vision, mission, values, and goals.
![Page 5: Why Great Company Cultures Are Hotter Than Jennifer Lawrence](https://reader035.vdocument.in/reader035/viewer/2022081521/58a9e39e1a28aba05b8b69ff/html5/thumbnails/5.jpg)
Culture is big.It’s great to have a focus on where you want to go, but having the “rules” is possibly the most important. These are about what you do each and every week, day, hour.à 3 values that are imperative for you the
owner
à 3 values that are imperative for the customer
à 3 values that are imperative for the team
à 3 values that are imperative for the business
Culture-driven companies explicitly put their people first.
![Page 6: Why Great Company Cultures Are Hotter Than Jennifer Lawrence](https://reader035.vdocument.in/reader035/viewer/2022081521/58a9e39e1a28aba05b8b69ff/html5/thumbnails/6.jpg)
Companies that focus on culture are becoming icons for job seekers.
Make it your business.Younger companies that focus on culture see a huge payoff. Just look at the way decisions are made and the way departments cooperate. à NetFlix’s culture manifesto ”freedom with
responsibility” is one of the most popular documents on the internet, 11 million+ viewers. Everyone wants to copy it.
à Companies with strong positive cultures are now the most in-demand. So the “culture winners” are winning bigger.
![Page 7: Why Great Company Cultures Are Hotter Than Jennifer Lawrence](https://reader035.vdocument.in/reader035/viewer/2022081521/58a9e39e1a28aba05b8b69ff/html5/thumbnails/7.jpg)
Culture fuels brand.A vibrant culture provides a cooperative and collaborative environment for a brand to thrive in. Without a functional and relevant culture, your resources are wasted.à Zappos is thriving and on its way to $2 billion,
while American Apparel is mired in bankruptcy and controversy.
à Both companies are living out their missions—one is to create happiness, and the other is based on self-centered perversity.
à Authenticity and values always win.
Your brand needs to be nurtured, evolved, and invigorated by the people entrusted to keep it true and alive.
![Page 9: Why Great Company Cultures Are Hotter Than Jennifer Lawrence](https://reader035.vdocument.in/reader035/viewer/2022081521/58a9e39e1a28aba05b8b69ff/html5/thumbnails/9.jpg)
Nathan SmithChief Business [email protected]@coachvegas
Michael DurantChief [email protected] 702-583-7301@michaeldurantlv
Let’s talk about your business goals. www.smithdurant.com
Where logical intuition defies average.