Download - WHY IN-STORE ?
WHY IN-STORE ?
WHY IN-STORE• That is where I sell all my products.
• That is where all my clients are.
• That is where my marketing has no competition.
Why ?
• Why are you loosing sales
• How do you limit the loss
as prescribed by
Wilcoxon Signed Ranked Test
CommercialRadio
LeafletsNewspaper
Television
Pricing
Purchase Profile
DemographicsStock
Test Panel Control Panel
NO
Wilcoxon Signed Ranked Test -
Explained
Wilcoxon Signed
Ranked Test - Results
• Eveready Gold Batteries – 14%• Lipton Ice Tea – 17%• Bic Twin Razors – 33%• Baygon Lasting Kill – 20%• Huggies Basic – Large Pack – 53% • Enterprise Russians – 18%• Beacon Lick and Learn – 16%• Getaway Magazine – 20% • Pedigree Dog food – 10%
INCREASE IN SALES
• Fruitree Fruit Juice – 51%• Clover Danone yoghurt – 41%• Colgate Toothbrushes – 40%• Liquifruit Fruit Juice – 22%• Dove Cotton wool – 11% • Jeyes Bleach Blocks – 75%• Baygon Banded – 20%• Bromor Smash – 20% • Gilette - Oral B – 31%
INCREASE IN SALES
WHY RADIO RETAIL ?
• System has been in use for four years in 6 countries and 14 languages.
• Multiple Patents.
• Africa’s biggest in-store broadcaster.
• 35 million monthly listeners.
WHY RADIO RETAIL ?
HOW DOES IT WORK ?
RADIO SOLUTIONS
Satellite Solution Radio Retail Solution
Types of
Technologie
s
Broadcast Studio
Stores
Base Station
Satellite
SATELLITE SOLUTION
Radio Retail English
English
French
French
German
German
Prices Unique
Prices Unique
Prices Unique
Music Unique
Music Unique
Music Unique
Store Specific
Strategy
Themes
• Leaflet themes
• Associated Lines
• Seasonal themes
• Specialty
• Staff
• Ambiance
• Competitions
• Social responsibilities
• Area Focus
• Create your own music profiles. Christmas, Sport, Valentines Day
• Play from CD, Radio, DMX or external source.
• Brand the audio in your store. Radio Gansbaai Spar
MUSIC CONTROL
• Volumes vary with traffic.
• Music and adverts are controlled independently.
• No manual control is needed.
• System operates without any human involvement.
BROADCAST VOLUMES
When can I reach them?
0
100000
200000
300000
400000
500000
600000
Transactions
08H00 -09H00
09H00 -10H00
10H00 -11H00
11H00 -12H00
12H00 -13H00
13H00 -14H00
14H00 -15H00
15H00 -16H00
16H00 -17H00
17H00 -18H00
18H00 -19H00
Trading Hours
Monday
Monday
When can I reach them? -
2
0
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350000
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Transactions
08H00 -09H00
09H00 -10H00
10H00 -11H00
11H00 -12H00
12H00 -13H00
13H00 -14H00
14H00 -15H00
15H00 -16H00
16H00 -17H00
17H00 -18H00
18H00 -19H00
Trading Hours
Sunday
Sunday
When can I reach them? -3
08H
00 -
09H
00
10H
00 -
11H
00
12H
00 -
13H
00
14H
00 -
15H
00
16H
00 -
17H
00
18H
00 -
19H
00Monday
Wednesday
Friday
Sunday
0
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1400000
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Transactions
Trading Hours
Days of the Week
Transaction Density (No Totals)
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
When can I reach them? -
Graph
Weekly Sales Adjustment Factor
0.00
0.20
0.40
0.60
0.80
1.00
1.20
07/0
7/19
97
07/2
1/19
97
08/0
4/19
97
08/1
8/19
97
09/0
1/19
97
09/1
5/19
97
09/2
9/19
97
10/1
3/19
97
10/2
7/19
97
11/1
0/19
97
11/2
4/19
97
12/0
8/19
97
12/2
2/19
97
01/0
5/19
98
01/1
9/19
98
02/0
2/19
98
02/1
6/19
98
03/0
2/19
98
03/1
6/19
98
03/3
0/19
98
04/1
3/19
98
04/2
7/19
98
05/1
1/19
98
05/2
5/19
98
06/0
8/19
98
06/2
2/19
98
Period (Weekly Start date)
Mu
ltip
lica
tio
n F
acto
r
Series2
When can I reach them? - Yearly
• Staff Focus.
– Birthday wishes.
– Long service awards.
– Service rewards.
• Logistical advantages.– Punctual and Prof.
– Stock Control.
– High margin focus.
– Perishables punting.
– New line information.
Unique in South Africa
Individualized broadcasting
Custom design for
Why Radio Retail
• Initial Cost.– Server– Installation– Training
• Monthly cost.– Promotional packages
SYSTEM COST
• South AfricaUnit 2, 1 Eagle StreetOkavango Park Brackenfell7561. +27 21 982 2225
• United Kingdom232 Rockwood DriveWoodlands EstateCenturion
CONTACT DETAILS
THE END.
