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Defining Market For
The 21st Century
Rahee Hardaha
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What is Marketing?
Marketing is the activity ,set of institutions, and process for creating, communicating , delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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Why MARKETING
is Important ??
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Identifying humanand
social needs
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Building demandfor Products and
Services
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Introduce and Gain Acceptance of New Products
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Creating Job Opportunities
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Building Strong Brand
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Building a loyal Customer Base
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Reducing Risks
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Forecasting future trends and demands
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Created by Rahee Hardaha,IIT Delhi, during an internship by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com
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Created by Rahee Hardaha,IIT Delhi, during an internship by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com
![Page 14: Why is marketing important](https://reader030.vdocument.in/reader030/viewer/2022032621/55cf7312bb61ebb32f8b468a/html5/thumbnails/14.jpg)