![Page 1: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/1.jpg)
Why Most Data Center Consultants' Websites Fail
Sponsored by InboundDataCenter.com
![Page 2: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/2.jpg)
There are many different kinds of data center consultants, for example:
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 3: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/3.jpg)
• Data Specialties Inc. – literally builds data centers, including design, construction, facility consulting, and installation of electrical systems and cabling
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 4: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/4.jpg)
• FabraCraft – consults on air flow management for data centers
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 5: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/5.jpg)
• PTS Data Center Consulting Services – consults on the entire data center lifecycle, including assessment, strategy, implement-tation, and operations
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 6: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/6.jpg)
• SynapSense Corporation – consults on how to rebalance the raised flooring in data centers to optimize air flow
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 7: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/7.jpg)
• Newmark Grubb Knight Frank (NGKF) – Consulting Group to position and differentiate its expertise on colocation and data center real estate transactions
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 8: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/8.jpg)
What do all of these data center consultants’ websites have in common?
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 9: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/9.jpg)
They all need to attract, convert, close, and delight mid-market and enterprise IT clients
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 10: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/10.jpg)
in an environment where the traditional marketing and sales playbook has become severely disrupted
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 11: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/11.jpg)
– courtesy of search, social, mobile, and the overall consumerization of IT
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 12: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/12.jpg)
In this post, excerpted from “Inbound Marketing for Colocation Data Centers”,
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 13: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/13.jpg)
you’ll learn why most websites for data center consultants fail to achieve their goals and what you can do about it
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 14: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/14.jpg)
What Passed for Relevance Five Years Ago is
Self-Serving Spam Today
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 15: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/15.jpg)
Is your content really relevant enough to battle all of these forces that the digital competitive landscape has stacked against you?
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 16: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/16.jpg)
Enterprise IT decision makers have gotten fed up with being interrupted with nonsense that they don’t care about
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 17: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/17.jpg)
And they’ve invested some serious time and resources in tools that tune you out
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 18: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/18.jpg)
So given all of this, how can you attract the right strangers to your data center consulting website?
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 19: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/19.jpg)
Use Content Personalization to
Cater to the Your Buyer Persona’s Needs
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 20: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/20.jpg)
Buyer personas are archetypes, basically semi-fictional representations,
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 21: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/21.jpg)
or your ideal clients based on primary- and secondary-research, as well as a little bit of educated speculation
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 22: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/22.jpg)
Accelerating the Sales Cycle with Content + Context
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 23: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/23.jpg)
Focus your efforts on your most important and your most profitable ideal buyer personas
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 24: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/24.jpg)
Plus be sure to account for the three stages of your buyer’s journey:
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 25: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/25.jpg)
• Awareness
• Consideration
• Decision making
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 26: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/26.jpg)
With three buyer personas for example, you end up with a grid that resembles a tic tac toe board
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 27: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/27.jpg)
9 boxes that need contextually-relevant content
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 28: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/28.jpg)
Protect Your Website Against the Back-Button
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 29: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/29.jpg)
The end result we’re after is this two-pronged emotional reaction:
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 30: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/30.jpg)
• “Holy crap is this helpful!”
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 31: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/31.jpg)
• “What else do they have to read, watch, or listen to?”
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 32: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/32.jpg)
And that is the moment when the person who was a complete stranger before
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 33: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/33.jpg)
-- never having heard of your data center consulting company until a few minutes ago --
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 34: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/34.jpg)
is now in the right frame of mind to notice the call to action (CTA) button or banner in your sidebar,
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 35: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/35.jpg)
or below your blog post, offering a highly-relevant eBook, white paper, special report,
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 36: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/36.jpg)
or downloadable guide going into the topic in much greater detail
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 37: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/37.jpg)
You’ve begun to educate this person and build up some trust equity
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 38: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/38.jpg)
Done right, that’s how Inbound marketing attracts strangers from search and social, transforms them into website visitors,
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 39: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/39.jpg)
and then takes highly-impressed website visitors and converts them into qualified leads for your data center consulting services
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 40: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/40.jpg)
What content on yourdata center consultant website has been most successful in attracting the right website visitors and converting those visitors into highly-qualified leads?
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 41: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/41.jpg)
What content has failed to achieve your goals?
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 42: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/42.jpg)
Let us know your take below
Sponsored by InboundDataCenter.com
Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
![Page 43: Why Most Data Center Consultants' Websites Fail (SlideShare)](https://reader031.vdocument.in/reader031/viewer/2022030302/587e12f41a28abbc2e8b4b07/html5/thumbnails/43.jpg)
Recommended ReadingLearn How to Attract, Convert, Close, and Delight Your Ideal Clients and Tenants for Your Colocation Data Center
Download Your Free Copy Now atwww.InboundDataCenter.com
Copyright © SP Home Run Inc. SP Home Run is a Registered Trademark of SP Home Run Inc. All Worldwide Rights Reserved.