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Why People use the Mobile Web in Japan
Christopher Billich
m-daysMünchen, 21./22.1.2009
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Why People use the Mobile Web in Japanand some Really Crazy Stuff
Christopher Billich
m-daysMünchen, 21./22.1.2009
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102 million mobile subscribers
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9 in 10 use theMobile Web
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4 in 5 of them on 3G4 in 5 of them on 3G
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Why that is
istockphoto.com
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Operators: benevolent dictators
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Little device fragmentation
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Unwalled Gardens
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Revenue sharefavoring contentowners
istockphoto.com
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More than 1/3 of data users on “All you can eat” plans
istockphoto.com
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The Low Entry Barrier Fitness Center Pricing Model
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This ...
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... will never happen here.
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The other ones hopefully will.
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Recent Favorites
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The Holy Grail of Mobile CRM
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“Keyword Advertising”
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Location-based eBay for Zeitarbeit
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Hello Kitty is watching you
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The QR Code Multilevel Scam
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iPhone: Missing Extras
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The Half-Naked Truth
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Phone Call Olympics
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The Shameless Advertising
Part
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1. Research
The Shameless Advertising
Part
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1. Research
2. Mobile Strategy Workshops
The Shameless Advertising
Part
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1. Research
2. Mobile Strategy Workshops
3. Investment Advisory
The Shameless Advertising
Part
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1. Research
2. Mobile Strategy Workshops
3. Investment Advisory
4. Business Facilitation
The Shameless Advertising
Part
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The Shameless Advertising
Part
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If you come to Japan,
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If you come to Japan,I’ll let you play with my phone.