"Why Socially Conscious Corporations See Better
Results With Social Media"
Sean WoodFounder / CEO, Freeworld Media
About Freeworld Media
Digital Strategy for Social Business
Specialize in…
Atlanta-Based Digital Media Company started in 2004…
dedicated to helping brands connect with their audience.
1. Social TechnologyA range of software systems that allow
users to interact and share data for
social purposes.
Social Media utilities like Facebook, Twitter, Blogs
2. Social BusinessSocial technology is used to improve
business partnerships, employee
engagement and customer participation.
Enterprise 2.0, Collaborative Workflow
3. Social ChangeSocial Media has empowered the voice of
the people to become louder.
U.S. Elections, Unrest in Tunisia, Egyptian Revolution
A Whole New World
“Business as usual” isn’t working anymore.
Everything is Connected
What Matters
“A business that makes nothing but money is a
poor business.”- Henry Ford
Purpose• Business can create a deeper purpose beyond maximizing profits and shareholder value
• Business can’t survive without a profit but that’s not why it exists
• Discover or create a deeper purpose
Trust & AttentionWhat matters in Social Media…
Conscious Corporations• Have Respect for Consumers’ Power
• Create People-centric Culture
• Have a Purpose Beyond Profit
• Take a Sustainable Approach to Business.
New Consumer Behavior
85% of consumers have a more positive image of a product or company when it supports a cause they care about
90% of consumers want companies to tell them the ways they are supporting causes. That means 278 million people in the U.S. want to know what a company is doing to benefit a cause
Conscious ConsumersMoms Buy more cause-related products than any other demographic
95% find cause marketing acceptable
92% want to buy a product supporting a cause
93% more likely to switch brands
Millennials (18-24 years old)
94% percent find cause marketing acceptable
53% have bought a product benefiting a cause this year
87% influenced where to work by a company’s support of social or environmental issues
People-Centric CultureEmployee Loyalty
69% of Americans consider a company’s social and environmental commitments when deciding where to work.
93% say they are proud of their company’s values
92% say they feel a strong sense of loyalty to their company
Brand AmbassadorsEmployees are the front-line ambassadors for the company’s brand.
79% of consumers say a knowledgeable employee may drive their purchases or donations.
“100% of customers are people. 100% of employees are people. If you don't understand people, you don't understand business”
@SimonSinek 5:17 AM Jan 25th via Twitter
Creative Commons image attribution:Unloveablesteve http://www.flickr.com/photos/unloveable/2396019222/
Scrunchleface http://www.flickr.com/photos/theta444/313403792/
Jukka Vuokko http://www.flickr.com/photos/jvuokko/4566270758/sizes/o/in/photostream/
Other References:Edelman Trust Barometer 2010
“ Good for Business, The Rise of The Conscious Corporation”
Euro RSCG
Cone Inc, Cause Evolution Study 2010