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Why Unified Communications Matters
if You're an LA Wholesale Company
Courtesy of FPA Technology Services, Inc.
http://www.TechGuideforLADistributors.com
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Craig PollackFounder & CEO
When call hold time
and phone tag start to rise,
so does frustration and churn
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Fortunately, there’s an answer
– unified communications
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This solution can also help
boost collaboration and
productivity inside the
wholesaler, as well as outside
to buyers and suppliers
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So Many Devices,
So Little Time
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The goal of unifying
communications technology
and services is to remove
these new barriers
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and enable communications,
interactions, and transactions
between people in real time
or asynchronously, at the
option of the users
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What Goes into Unified
Communications?
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Different vendors offer their
own subsets of functionality:
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• Conventional telephony
and VoIP (IP telephony)
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• Mobile/Wi-Fi telephony
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• Audio, video,
and web conferencing
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• PC desktop/screen sharing
and electronic whiteboard
sharing
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• Speech recognition and IVR
(interactive voice control)
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• Unified messaging for
email, fax, and voicemail
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• Digital directory services
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• Calendaring, scheduling,
and workflow applications
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Example of Supercharged
Customer Responses
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If a reseller calls the sales
department with a question,
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the person taking the call
can simultaneously search an
enterprise directory to contact
a product specialist or expert
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The specialist can be
conferenced in or can prompt
the salesperson with text or
shared desktop information
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The salesperson can also
instantly organize a meeting
between the reseller and
specialist if required
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Presence –
The New Secret Sauce
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Presence refers to the
possibility for a user to know
both where his or her desired
correspondents are
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and whether they are
available to converse
and collaborate
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These capabilities
can also facilitate handling
of emergency situations
should these arise
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Getting It Right
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The right solution can be built
using appropriate products
and services from different
suppliers if need be
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This allows specific
requirements or environments
(warehouses or loading bays,
for instance)
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to be handled that might
surpass the capabilities of just
one vendor
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Where would unified
communications be most
relevant for your activity
as a wholesale company?
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Share your appraisal
of its potential with us
in the Comments box below
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