Download - Wikibrands YMCA Ten Ideas
![Page 1: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/1.jpg)
YMCA WUN Madrid-“Changing Lives, Moving Forward”
Ten Leading Digital Ideas for 2015
World Urban NetworkMadrid
July 21st, 2012
![Page 2: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/2.jpg)
Because 894 goals can’t be wrong
"Skate to where the
puck is going,
not to where it is."
![Page 3: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/3.jpg)
3
There is only one thing in the world worse than being talked about, and
that is not being talked about.Oscar Wilde, The Picture of Dorian Grey
The Primary Law of the Connected Net - Awesomeness
![Page 4: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/4.jpg)
Only 1.5% of Tweet conversations go…
Two levels (replies) deep
Only 14% of your Facebook posts ever … Receive comments
The Law of Awesomeness Online
Source: Compete
Only 5.0% of Linked Users have…
1,000+ contacts
![Page 5: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/5.jpg)
IBM, Will it Blend, Charity Water and Samsung - Connected Awesomeness
![Page 6: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/6.jpg)
Selling You the Digital Circus
![Page 7: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/7.jpg)
Idea #1 - iYMCAYMCA Global Mobile App
- Top Media Growth Driver
- Youth Relevance
- 5 billion global connections spanning all geographies
- YMCA Scale
- Local/Global Benefits
![Page 8: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/8.jpg)
![Page 9: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/9.jpg)
![Page 10: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/10.jpg)
![Page 11: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/11.jpg)
Idea #2 – YMCA Youth AssemblyYMCA Leader Social Network
- Values-based network
- Invite first YMCA and community leaders
- Foundation sponsorship
- Anti-Facebook sentiment
- YMCA’s 119 Countries
![Page 12: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/12.jpg)
![Page 13: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/13.jpg)
![Page 14: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/14.jpg)
![Page 15: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/15.jpg)
Idea #3 – YMCAx TalksInspiring Stories and Lectures from Y’s Best
- Video Growth
- Success of TED
- Importance of Telling Y Stories
- Affiliate events
- Ownable Youth Focus
![Page 16: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/16.jpg)
![Page 17: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/17.jpg)
![Page 18: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/18.jpg)
Idea #4 – YMCA Global Strong KidsYouth Fundraising Across the Globe
- Fundraising #1 Global Digital Engagement Priority
- Ability to leverage existing local activity
- Scale up and produce sophisticated fundraising platform
- Global sponsorships
![Page 19: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/19.jpg)
![Page 20: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/20.jpg)
![Page 21: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/21.jpg)
![Page 22: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/22.jpg)
Plan Canada – A Manifesto that Resonates
![Page 23: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/23.jpg)
Idea #5 – YMCA Living JournalDocumentaries on Y Related Success
- Emotional/inspirational aspects of the Y work
- Viral nature of video
- Global scale and efficiencies
- Youth relevance
- Links to fundraising and important messaging
![Page 24: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/24.jpg)
![Page 25: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/25.jpg)
![Page 26: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/26.jpg)
- The 93 Dollar Club
![Page 27: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/27.jpg)
Idea #6 – YMCA Brought To LifeDaily Infographics on Y Successes
- 6 Times Effect Online
- Solves Social Media Content Generation Issues
- Coordinates YMCAs throughout the world through content
- Presents to important and fun side of the Y
![Page 28: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/28.jpg)
![Page 29: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/29.jpg)
![Page 30: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/30.jpg)
Idea #7 – YMCA MovesExpert Fitness Hub
- YMCA Bank of Expertise
- International coordinated programs and challenges
- Ownership of Family and Youth Fitness
![Page 31: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/31.jpg)
![Page 32: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/32.jpg)
![Page 33: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/33.jpg)
![Page 34: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/34.jpg)
Idea #8 – Y StarterYMCA Crowdsourcing Social Innovation
- Kiva microcredit success
- Kickstarter growth and regulation changes
- Ownership of Youth Social Innovation globally
- Leverage YMCA assets (locations/members) to help
![Page 35: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/35.jpg)
![Page 36: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/36.jpg)
![Page 37: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/37.jpg)
Idea #9– YMCA Long Beach Idea
![Page 38: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/38.jpg)
Idea #10– YMCA England Idea
![Page 39: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/39.jpg)
Present 10 ideas (15 minutes)
Ranking the Best Ideas (15 minutes)
Present Back Rankings and Reasons (10 minutes)
Optimize Best Ideas (25 minutes)
Present Back Top Builds (15 minutes)
Wrap Up and Next Steps (10 minutes)
![Page 40: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/40.jpg)
iYMCA – Mobile AppYMCA Youth Leader Assembly - the Alternate FacebookYMCAx Talks – Video InspirationYMCA Global Strong Kids – Fundraising CampaignYMCA Living Journal – Video DocumentariesYMCA Brought to Life – InfographicsYMCA Moves – Expert Fitness HubY Starter - YMCA Social Innovation YMCA Long Beach Idea – Youth Institute CampsYMCA England Idea – Project Iuvenis Social Commerce
Network
Rank Your Top 3 Ideas as a group (15 minutes)
![Page 41: Wikibrands YMCA Ten Ideas](https://reader033.vdocument.in/reader033/viewer/2022061108/544200ffb1af9f720a8b45b9/html5/thumbnails/41.jpg)
• Key Objectives that this delivers against and why is this so exciting?
• How do we make this a bigger idea?• What are exciting features to build into this idea?• What will be the challenge(s) to execute it?• Key Next Steps• Other YMCAs that might be Interested
Breakouts