Touchatag™ Enabling contactless applicationsCase study: Accor Services PilotAnthony Belpaire
GM, touchatag™, an Alcatel-Lucent Venture
http://business.touchatag.com
twitter: @touchatag
All Rights Reserved © Alcatel-Lucent 2009
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We all agree on this vision… NFC as Swiss knife
2 | touchatag ™ | March 2009
•web •access
•payment
•loyalty
•communication•couponing
•advertising
• Where are the applications?
• Where are the NFC phones?
BUT•transport
All Rights Reserved © Alcatel-Lucent 2009
One contactless tag, many applications
3 | touchatag ™ | March 2009
•web •access
•payment
•loyalty•transport
•communication
•couponing
•advertising
PC access(partnership)
Alcatel-LucentOmnitouch MyTeamwork
Touchatag email server
Touchatag SMS server
Alcatel-LucentAdvertising selection service
Pre-paidPost-paid
Facebook & Twitter through Touchatag
Alcatel-Lucentrating engine
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• catalogue of own and 3rd party applications
• NFC stickers and handhelds
All Rights Reserved © Alcatel-Lucent 20094 | touchatag ™ | March 2009
Touchatag Offering: solving the pain points
LoyaltyCouponing
MyTeamwork
Interactive advertisingPayment
SMS
Time-registrationVoicecall
8610 ICCVouchers
API
Applications Catalogue
Tags Readers
•eValue solution •Your solution
Touchatag™ Application Correlation Server
5931 ADSS
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Telecom operators & contactless payment
5 | touchatag ™ | March 2009
NOW SOON•SMS payments
•NFC card payments, vouchers and fidelity
•NFC phone payments, vouchers
and fidelity
All Rights Reserved © Alcatel-Lucent 2009
Case study Accor Services: contactless payment + many more
Accor-Service: Leading provider of employee incentives Lunch meal vouchers – Gift voucher – Eco vouchers
# 30 Million beneficiaries (employees) under portfolio in 40 countries
# 1 Mio affiliates (PoS) under portfolio in 40 countries
Switch from paper to e-vouchers via contactless tag with payment application
Time-savings and cost-saving for customer (employer)
Growth opportunity by new value added services
All Rights Reserved © Alcatel-Lucent 20097 | touchatag ™ | March 2009
Accor Services contactless payment pilot extended
Pilot in Antwerp and Namur, Belgium
Since June 2008
250 users
NFC stickers
5 retail outlets
Accor Services Electronic Meal Vouchers
Possibility to top-up SVA account
Extended with
All Rights Reserved © Alcatel-Lucent 2009
future
8 | touchatag ™ | March 2009
Accor-Service Case Study
NFC•Paper vouchers E-vouchers
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All Rights Reserved © Alcatel-Lucent 2009
Enabling the long tail of contactless applications
9 | touchatag ™ | March 2009
Contactless
payment
Loyalty services
RFID enabled communication Time
registration
Rental services
Collection management
Smart objects
•before •with touchatag
RFID applications & services
BUT• Expensive• Closed• Vertical • Specialized• Complex
For businesses & operators:One card – multiple applications
For web developers:Creating contactless apps (API)
For consumers:DIY Internet of Things
