#whatstrending #Windahl © 2012 IBM Corporation

What’s Trending in eCommerceWindahl Finnigan Associate Partner Smarter Commerce IBM

Mobile

Big Data

Semantics

Internet TV

Mobile DevicesUbiquitous Technology

Self Service Shops

Robots

Augmented Reality

3D

Citizen Science

Social Commerce

Personal Agents

TabletsSelf Service Shops

Voice Interfaces

Gesture Based Interfaces

Kiosks

Appliances

Localisation

GlobalisationOpen Maps

Geolocation

CamerasConvergence

Social MediaGamification

iPad

Mobile wallets

eTickets

Service Design

Cross- Channel Marketing

#whatstrending #Windahl © 2012 IBM Corporation

eCommerce when mobility & big data meet up

Making online & in-store

shopping experiences more informative and personalised

#whatstrending #Windahl © 2012 IBM Corporation

Connected Things : The internet of things – Products that talk

Bringing products to life and providing

richer information

#whatstrending #Windahl © 2012 IBM Corporation

Connected Experiences: Omni Channel Marketing

Invisible to users: Seamless integration for analytics, loyalty programs, marketing

& customer service.

#whatstrending #Windahl © 2012 IBM Corporation

What’s hot and what’s not

HotHot• RFIDS & Smart Packaging

• Omni & Cross channel

• Connected things

• Adaptive design

• User device – BYOB

• Mobile Commerce

•Rapid timed delivery slots

•Security – invisible

• Augmented reality

NotNot•QR Codes

•Multi-channel

•Responsive design

•Service design (stand-alone)

•Whenever delivery

•Customer service only when things go wrong

•Security icons

What’sWhat’s What’sWhat’s