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Windows 8 and You
Martin “Code it” SchrayDeveloper Evangelist – Microsoft
@mschray – [email protected]://aka.ms/martin
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Jump Start Guide for VB 2005
• Published in 2005• Author = Martin Schray• Its all about Visual Basic
2005• Leverages what you
know about Visual Basic 2003
• Introduces what new’s in Visual Studio/Visual Basic 2005
• About 180 pages
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Agenda• Window 8 reimagined• New devices and new opportunities• The Windows Store app economy
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Windows reimagined
New fast and fluid Start screen
Everything great about Windows 7 we made even better
Touch, mouse, keyboard
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Windows reimagined• Reimagines Windows from
the chipset to experience - new range of capabilities, scenarios, form factors
• Makes Windows 7 even better - Everything that runs on Windows 7 PCs runs on those PCs with Windows 8
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Windows 8 “re-imagines” user experience, adds major performance gains.
-VentureBeat
Microsoft unveils a radically redesigned Windows 8.
-CNN.com
I’m struggling to think of anything that would make devs happier?
-GoodCoffeeCode
Looks like Microsoft is on the right track when it comes to apps.
– Business Insider
My first impressions are so favorable that even Apple should be on alert.
-USA Today
Microsoft reveals itsnew Windows 8 OS – plenty of secret weapons.
-SiliconRepublic.com
What People Are Saying
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New Developer Opportunities
Devices
Platform & Tools
• New ARM partnerships and continued x86/64 support
• Fundamental investments in mobile scenarios
• Support a wide variety of devices and form factors, sizes and peripherals
• Leverage existing skills, assets and resources
• Best of breed tooling, templates and guidance to accelerate app building
• Cloud services that enable quick personalization of apps and roam settings
• Fast and fluid, full-screen user experience
• Touch-first OS that doesn’t compromise the benefits of a full, rich PC
• Unique and differentiated app platform to engage and delight usersUser Experience
Windows Store
• Integrated store on every Windows 8 PC
• Flexible monetization & transparent process
• Consumer driven discoverability
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Windows 8
Unprecedented user reach & engagement across a wide variety of different devices
Windows 8 makes it easy for your app to scale across desktops, laptops, tablets, All-in-ones and more.
• Show game controls in different layouts when on larger screen sizes for optimal gaming experience
• Show larger, richer images when running on an AIO
• Keep in mind to account for different screen resolutions on varying devices
• Give the user more chances to enter text when on a desktop or laptop
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Clicker question 1
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Windows Surface RT – So Sweet!
With Keyboard attached Kick stand’in Be’in all tablet
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Windows Surface Pro – So Sweet!
With Keyboard attached Kick stand’in Be’in all tablet
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Modern UIThis is the design language that spans all Microsoft consumer experiences
PRIDE IN CRAFTSMANSHIP
DO MORE WITH LESS
BE FAST & FLUID
AUTHENTICALLY DIGITAL
WIN AS ONE
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Your brand in Windows 8
Windows 8 provides opportunities for your brand to shine
Where to incorporate your brand:• Live Tiles (primary & secondary)
• Splash Screen• Store Listing
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Dynamic Interaction Models
• Windows 8 accommodates a multitude of interaction variations
• Keyboard and Mouse interaction is still an important consideration in designing game controls
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Windows Reimagined?
Not your parents laptop
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Add’l Windows Store App features
To learn more about great Windows Store apps, please visit:
http://rj.cx/MakeGreatWin8Apps
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Windows Store
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We are reimagining a partnership
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Flexibility of options
Existing relationship
Subscriptions
Consumable purchases
Use Your Existing Commerce
Use our ad system
Bring your own
Ad Supported
Time limited trials
Feature differentiated trials
One time Purchase
Persistent purchases
Expiring purchases
Purchases over time
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The Store
Windows Store app, displayed on Start
Spotlight, Recommend, Browse/Filter, Search
IE10 & Deep links
Designed for Discovery
Global reach: 200+ markets, 100+ languages
Enterprise distribution
Unprecedented reach
Key documents published
WACK, track progress, actionable feedback
Transparent terms
Developers control pricing
Up to 80% revenue share
Best economics
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Clicker Question 2
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Opportunity
As of March 2012, IDC
690M
Windows 7
345M
Android
196M
iOS
32M
Mac
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Clicker Question 3
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Discovery
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Store anatomyStore home
Editorial promotion CategoryApp listing
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Economics
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Revenue sharing
Starts at 70%for new apps
Jumps to 80%once your app makes $25,000
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Clicker question 4
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Pricing• You control the pricing of your app
• Prices from $1.49 to $999.99
• Tiered model
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Upgrade from Time-based Trial to Full Version
You can offer a trial of your game
Time-based trials supported in the store.
No additional code or game logic required.
For additional information, visit:http://
rj.cx/MakingMoneyThroughWindowsStore
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Trials matter
70x
downloads
10%
conversion
10x
revenue
Windows Phone Developer blog, March 2011
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Opportunity
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Clicker question 2
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Opportunity
As of March 2012, IDC
690M
Windows 7
345M
Android
196M
iOS
32M
Mac
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Unprecedented reach
100+languages
Store & Apps in:
200+markets
Buy from:
70+ markets ( including top 40 by GDP)
Local pricing & settlement:
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The Most Significant Developer Opportunity. Ever.
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Launch your Windows 8 Game in 30 days Generation App
Online training and tips from insiders Game development content Tele-support with a Windows 8 architect Exclusive one-on-one WinRT and Windows UX
design consultation Sign up at http://aka.ms/MSGenApp
Build Your Game
Learn. Build. Publish.
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Clicker question 5
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OMIS 351 is super real world experience!
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Agenda OMIS 351 – you’ll use what you learn Applification of everything BYOD – Bring your own device How you make money is moving (or perhaps multiplying)
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OMIS 351 – Super Real World Experience Understand the role of data, information, and information systems within
organizations. Use strategic frameworks to analyze the role of information systems inside and
outside of organizations. Understand hardware, software, telecommunications, data management and
security concepts. Understand the role of CRM, ERP, SCM, Electronic Commerce and other
collaborative partnerships. Understand IT-enabled Process Improvement. Understand systems creation, obtainment, and modification options including
development, project management, and outsourcing. Create and use FTP and Web pages. Create and use relational databases for business intelligence. Understand, create and use spreadsheet-based decision making tools. Understand SAP and its role in global business information. Understand and use SAP to manage the sales fulfillment process and create a
document delivery flow.
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Appification of Office
Appification of everything Apps everywhere
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Office Apps Land Grab - PowerPoint
Appification of everything Apps everywhere
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Office Apps Land Grab - Word
Appification of everything Apps everywhere
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Office Apps Land Grab - Excel
Appification of everything Apps everywhere
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BYOD – Bring Your Own Device
Bring your own device
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How you make money is moving Money from Ads Money from apps Money from in app purchaes
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Thank you!
Martin “Code it” SchrayDeveloper Evangelist – Microsoft
@mschray – [email protected]://aka.ms/martin