Download - Winning Email Practices In Retail Marketing
![Page 1: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/1.jpg)
Winning Email PracticesWhat’s working in retail email marketing
Richard EvansProduct Marketing ManagerSilverpop
![Page 2: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/2.jpg)
2
Our focus
![Page 3: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/3.jpg)
3
The questions
![Page 4: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/4.jpg)
4
The Studies
2005 2007
![Page 5: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/5.jpg)
5
Three key areas
Registration / Opt-in
Email Creative
Opt-out
![Page 6: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/6.jpg)
6
Opt-in
Placement
![Page 7: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/7.jpg)
7
Opt-In
Incentive
![Page 8: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/8.jpg)
8
Opt-in
Options
![Page 9: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/9.jpg)
9
Opt-in
Options
![Page 10: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/10.jpg)
10
Opt-in
Options
![Page 11: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/11.jpg)
11
Opt-in
Content
![Page 12: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/12.jpg)
12
Opt-in
Confirm
![Page 13: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/13.jpg)
13
Opt-in
Confirm
![Page 14: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/14.jpg)
14
Creative
Branding
![Page 15: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/15.jpg)
15
Creative
Offers
![Page 16: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/16.jpg)
16
Creative
Incentives
![Page 17: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/17.jpg)
17
Creative
Format
![Page 18: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/18.jpg)
18
Creative
Format
FOLD
X
X
X
X
X
X
X
![Page 19: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/19.jpg)
19
Creative
Frequency
![Page 20: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/20.jpg)
20
Case Study: timing is the essence of a good story
What effect does send time have on opens, clicks and conversions?
Group 1 received emails at 9am n=120,000
Group 2 received emails based on the time of their last open. n=120,000
Results: Open rates increased 6% Total revenue generated increased 52% Average value per order grew 47%
![Page 21: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/21.jpg)
21
Opt-out
Preference Centers
![Page 22: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/22.jpg)
22
Opt-out
Make it simple
![Page 23: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/23.jpg)
23
Opt-out
Confirm the action
![Page 24: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/24.jpg)
24
What Your Competitors Are Doing
Primary opt-in request on home page
Make sign-up easy with just email address
Alert registrants that a confirmation message will be sent
Use creative designs other than postcard format to stand out from the crowd
Specific amount of discount rather than using a percentage
Include a forward-to-a-friend link
![Page 25: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/25.jpg)
25
Resources
3 studies available on the site
Sign up Silverpop Digital Marketer Newsletter
Blog: The Quiet Revolution in Email Marketing
![Page 26: Winning Email Practices In Retail Marketing](https://reader035.vdocument.in/reader035/viewer/2022062900/58e76e311a28abac7d8b5127/html5/thumbnails/26.jpg)
Thank you