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wireless butterfly
prepared byChelsey Cleveland, Shelly Henricks,
Micah Robison, and Inega Taylor
presents
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Opportunity
People with Special Needs
• Special needs children and adults were institutionalized.
• Movement started in late 1960’s and early1970’s
• Started exploring their capabilities not their disabilities.
• Opportunities have increased since that era.
• Programs developed provide options and opportunities:
– Special Olympics
– ARC (formerly known as Association for Retarded Citizens)
History
Herbs
•Fresh herbs were not available in retail settings like grocery stores until about a decade ago.
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Current
People with Special Needs
• Employment opportunities and housing still limited.
• Receive life skills or occupational education
• Capable of employment if given a chance.
Opportunity
Herbs
•Fresh herbs are available in retail settings like grocery stores but are very expensive.
•Priced at $2.99 to $3.99 per package of only a few sprigs
•Enjoy a high profit margin
•Perishable
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Opportunity
A non-profit company that provides:• an integrated work setting for typical and special needs employees • growing local organic herbs at a competitive price with charitable
appeal
Non-profit will be aligned with a university to:• benefit from their expertise • provide exposure to a variety of colleges throughout the university• serve as a model for other university communities throughout the
nation
Future
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Concept Features • Crops will initially consist of herbs: easy to
grow, good profit margin, and provide options for both fresh and dry products.
• University experience will be combined with the business plan for packaging and distribution.
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Concept Features
• Greenhouses will provide consistent year-round production
Site Concept• Greenhouses at one end and processing and
packaging at other end• Accommodations for special needs employees
– wider rows– production machines
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• People come together to learn from one another • New age company culture and management:
– Environment/Butterflies– Social/Weekly events
• University departments will observe functions:– culinary - special education– mechanical engineering - management– entrepreneurship - sociology– psychology
Concept Benefits
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• Contribute to state's economy • Special needs people will be paying into taxes
as opposed to accessing resources • Stores can:
– buy local – help change a problem in society.
Concept Benefits
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Competitive Advantage
Employment – no competitors with all elements
• few close but not same– Red Wiggler Farms, Maryland
Left Foot Organics, Washington
– Mariposa, Iowa
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Competitive Advantage
Herbs/Retail – no local, organic herb suppliers• Local stores’ herbs are not local
– HerbThyme Farms – California
– North Shore Greenhouses – California
– Goodness Gardens Herbs – Columbia (distributed via New York)
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Target Market• Short-term (1 year)
– Small/specialty grocery stores– Restaurants– Made in Oklahoma product manufacturers
• Mid-term (1 – 3 years)– Wholesale warehouses that cater to large entities
• Long-term (more than 3 years)– Replicate format at other university communities
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Market ApproachWin/Win situation:• Retailer -quality product at competitive price / special
needs adults - employment• Feel good component - buying local and helping a
segment of society
Made in Oklahoma “Partners” • Can use it in their marketing that they use fresh and
local in their product
Promotion• seek media coverage • advertise in Made in Oklahoma promotions
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Distribution
• Distribution will be key as the product is perishable – Refrigerated vehicles will be necessary to transport
goods to stores, manufacturing plants, or warehouses
• Needs to be timely and coordinated with production
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Operations
– Executive Director – development, coordination of resources
– Program Coordinator – employment coordination and operations management
– Marketing– identify market opportunities and establish contacts
– Distribution and customer service – logistics and problem resolution
– Administrative – accounting and grant writing
– Website operations – outsourced
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Economics• Start-up costs
– Expensive to establish facility– Land either donated or affordable lease– Governmental grants are available– Private donors will be crucial
• Pricing/Margins– Lucrative profit margins in herb market– Crop bounties will be used for dried– Price will be competitive at $2.99 to $3.99 per
package
• Recurring revenues occur due to perishability factor
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Financing• Start-up costs are estimated to be $375,000
– Facilities – land and production facility– Marketing - promotion– Packaging– Distribution– Personnel
• Funding will be through:– Individual contributions– Grant funding– Government programs and initiatives (Hoop
houses)
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Summary
• FlavorAbilities
– combines two seemingly unrelated sources – fills a niche in society– benefits individuals and institutions