• More than twenty year heritage (since 1988)• Local, live personalities connected to the community

• Mike & Steve, mornings. Eight years in Augusta.• Chris O’Kelley, mid-days. Five years in Augusta. • T Gentry, afternoons for fourteen years.• Michael Lane, evenings. Three years in Augusta.

• Station of the Year 2007, Country Music Association• Best of Augusta 2008 (Augusta magazine)• Kent Dunn, Top 50 General Managers in America 2007 (Radio Ink magazine)• T Gentry, Top 50 Program Directors in America 2008 (Radio Ink magazine)• Augusta’s most active promotions

• Guitar Pull• Major concerts with bus/limo/flyaway contesting• Fort Gordon / US military support• Daily Pledge from local school kids

• kicks99.com on the web… 24/7 streaming, media-rich promotions, 10,000+ database• Consistent ratings leader across all major demos• Excellent cross-section of the market… age / gender / socio-economics• Sixty-mile radius regional coverage with 50,000-watts ERP• Augusta’s most loyal listeners… largest exclusive cume• # 1 with advertisers… Augusta’s top-billing radio station

WKXC-FM Kicks 99 • 4051 Jimmie Dyess Parkway • Augusta GA 30909 • Ph (706) 396-7000 • Fax (706) 396-7100

#1 for New Country and More Variety!

WKXC-FM Kicks 994051 Jimmie Dyess Parkway

Augusta GA 30909Ph (706) 396-7000

Fax (706) 396-7100

WKXC-FM Coverage Map50,000-watts ERP

Augusta’s country music heritage for twenty years!

The Beasley Broadcast Group

M a x i m i $ e r

WKXC Kicks 99 CountryConsumer Profile

AUGUSTA, GAQualitative Diary, Fall 2010, Spring 2010

Target Persons: 86,100 Target Intab: 476

<$25K $25K-$50K >$50K

16.8%

28.8%

54.4%

P12-17 P18-24 P25-34 P35-44 P45-54 P55-64 P65+

11.9%

14.8% 15.5% 15.2%

18.9%

12.4%11.3%

53.8 % Female

Gender Demographic Breakout

Full-Time 46.9%Part-Time 11.8%Not Employed 41.3%

Household Income

59.5%None21.0%1 Child12.2%2 Children7.3%3 Or More Children

Presence of Children Under 12

80.0%Own18.8%Rent1.2%Other

Home Ownership

46.2 % Male

Employment Status

23.4%Less Than High School Some College College Degree

26.9% 31.2% 18.5%

Education

12th Grade Graduate or More

WKXC Kicks 99 Country Consumer Profile (WKXC-FM is Mon-Sun 6am-Mid)

in Household

This report is based on Persons 12+ in AUGUSTA, GA METRO - Std Estimates displayed are reported for % Composition.

This service is not part of Arbitron's regular syndicated service. The Media RatingCouncil (MRC) accredits this service.

© 1996-2011 Arbitron Inc.