Download - woabi at the Mobile Monday Berlin
Höddi Tryggvason, Berlin 07th September 2009
mobile monday berlin
Let‘s talk about intelligent mobile shopping
woabi.de transforms the mobile phone into a shopping assistant
the shopping vision
• woabi enables users to access all relevant product information at the POS via mobile phones
• quick & easy product identification through barcode scan and compact delivery of prices & shops
• informed purchasing decisions at the POS made possible
Growing awareness regarding mobile shopping potential
No mobile shopping services well known a year ago
Currently several players in the US andEurope
High innovation pressure in the market
Location based services
Blurred Barcode recognition
Mobile orderingand payment
Universal productcoverage
The market: Estimated mid-term revenue potential in
Germany is € 720 million
Relevant potential users
Estimated mid-term revenue potential mobile price comparison in
Germany: € 700 million (CPC, CPO, mob.ad, Couponing etc.)
Relevant market / articles
Intersection ca. 30%= 15 million in Germany
Benchmark: current use online price comparison
Intersection ca. 30%= €120 billion in Germany
Estimated revenue potential mobile price comparison
woabi, Höddi Tryggvason, Tarik Tokic, Version 2.1
Enormous potential for mobile shopping
The holy grail: online product- and price comparison combined with local offers
The necessary ingredients:• Barcode recognition
module• Extensive product database• Retailer shop names and
addresses + current products and prices
• Integrated GPS-technology in mobile device
Exclusive: Introducing the woabi iPhone-App
New release for iPhone 3GS
woabi.de key features
• get daily liveshoppingoffers from online stores
• find nearby stores on local maps
• product identification via barcode-scan and manual search
• Coupons & Vouchers
• Edit and save personal scanlists
• search for products, shops and opening hours in your immediate environment through geo localization
• find current local deals of 52.000 shops in Germany, such as supermarkets, drugstores and department stores, powered by marktjagd.de
Local Offers – woabi.de LBS-application
Ausblick – Local Based ServicesFind nearby stores on local maps
Get the latest local offers
A product scanner is also available
woabi.de is available for many devices
• Windows Mobile
• Symbian
• J2ME
• Android
• iPhone
Distribution Shortcode 86000 (only Germany supported) with text„woabi“, or mobile webpage http://m.woabi.de
The future of „Location Based Shopping“
Find local shops and current offers in 360°and start your shopping day with inspirations
See the shopping history of your friends and their scanned objects on maps
Marketeers will push LBS activities throughmobile payment, vouchers and coupons
„Coupon H&M -save 10 EUR on every 50 EUR
spent"
„Coupon T-mobile: Close a new contracttoday & safe 2 month free calls"
„Coupon Douglas - Save 20% from
the BOSS-Fragrance
Über checkitmobile
• company based in Berlin
• founded in 2008
• 7 employees withextensive experience in areas such as internet & mobile technology, e-commerce, mobile commerce and information services
About checkitmobile
KontaktThank you for your attention!
checkitmobile GmbH
Höddi Tryggvason
Partner/Founder
Linienstr. 138
10115 Berlin
Tel: +49 30 921 228 40
Mail: [email protected]
