Download - Women in Ag Presentation, February 2010
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Resources to Prepare and Market
Your Ag Business
Elaine Cranford, Cooperative Development Specialist
Nebraska Cooperative Development Center
Marilyn Schlake, Associate Director
NebraskaEDGE & NxBizSuccess.com
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NebraskaEDGE
Training Objectives:
1) Assist communities to develop and grow
small businesses.
2) Help individuals achieve their business
goals.
Complete a business plan
Gain practical business management skills, and decision-making tools.
Start, expand or sell of their business.
Access local business networks & enhanced relationships.
Enhanced personal wealth.
Women in Agriculture Conference, 2/25/2010
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NxLeveL Education Foundation
• Five Curricula
• Two Supplemental
• All English/Spanish
Available Curricula
Women in Agriculture Conference, 2/25/2010
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EDGE Training Participants
33%
43%
5%
11%8%
Highest Priority
Decide if business ownership was right for you
Receive assistance to make existing business formal
Help address an immediate and threatening problem
Receive assistance to grow business
Other
Women in Agriculture Conference, 2/25/2010
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EDGE Training Impacts
31% 20% 14% 24% 11%
Course Impacts on the Business
Overall Business Planning Decision Making and Knowledge
Market Research & Strategies Money Management & Financing
Course Interaction & Support
Women in Agriculture Conference, 2/25/2010
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NxBizSuccess is a new website for small
business owners and resource
providers.
NxBizSuccess is where: Expertise and ideas are shared with other
business owners.
Interactive tools and resources help
businesses.
Events and resources are easily accessible.
Women in Agriculture Conference, 2/25/2010
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NE Cooperative Development Center
• Provide Training & Assistance to
groups who are forming or expanding a
“cooperatively owned” business
– Education and training
– Financial
– Technical Assistance
Women in Agriculture Conference, 2/25/2010
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Marketing Plan
• It is a written set of strategies that position
your product in the marketplace.
• The plan helps you compete for customer
interest and dollars.
• Focus is not on your business, but on your
CUSTOMERS!
• Marketing is like planning a Party.
Women in Agriculture Conference, 2/25/2010
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•Several choices available from sole
proprietor, to partnerships, to regular
corporation, etc.
• Limited Liability Company
• Cooperative
• Limited Cooperative Association
•Choice most often based on
taxation, liability protection, and ease of
use
Women in Agriculture Conference, 2/25/2010
Business Entities in Nebraska
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• Multiple owners who are user members
• Variety of goods and services
• Physical facilities
• State chartered
• Members are investors
• Owned and controlled by members who
use its services
Women in Agriculture Conference, 2/25/2010
Cooperatives Are a Type of Corporation
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NE Cooperative Development Center
• Most “New Generation” Cooperatives
or LLC’s are formed for marketing
purposes
• Jointly marketing production may
provide better access to markets
• Working together shares
talents, skills, and resources of several
individual owners
• Working together spreads financial risk
Women in Agriculture Conference, 2/25/2010
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Cooperative Functions
Three Core Functions
• Marketing - extend control of members’
products through
processing, distribution, and sale
• Purchasing - providing affordable
supplies and goods
• Service - provide needed services
Women in Agriculture Conference, 2/25/2010
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NE Cooperative Development Center
• Types of Coops
– Retail
– Worker
– Producer
– Service
– Housing Cooperatives
Women in Agriculture Conference, 2/25/2010
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Women Owned & Operated Cooperative Businesses
Farmstead First Dairy
Women in Agriculture Conference, 2/25/2010
St James Market Place
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Marilyn Schlake
Associate Director
NebraskaEDGE &
NxBizSuccess.com
402.472.4138
800.328.2851
Women in Agriculture Conference, 2/25/2010
Elaine Cranford
Business Development
Specialist
NCDC
402.472.1748
800.328.2851
How to reach us: