@KelleyLynnK
Taking the Dread out of Blogging
December 20131 #wclv
Today’s Takeaways Getting started
Avoiding “abandoned blog” syndrome
Feeding the content beast
Blogging is like flossing
Getting the most out of your blog
You can be famous!
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December 15, 20135
Companies with blogs have 55%
more visitors, 67% more leads
Mission Statement
A mission statement is a informal statement
of the purpose of your blog. It provides "the
framework or context within which your blog’s
content is formulated.
In simplest terms, the mission is the blog's
reason for existence, and vision is what it
wants to be.
Adapted from Wikipedia December 2013#wclv6
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85% of corporate
blogs have 5 blog
posts or less --
Eloqua
Thought Leadership
Position you/your
company as an expert
Share
knowledge, insight
Communicate key
messages
Job Search
Showcase your skills
Increase digital
footprint
Share a Passion
“Business blogs provide the opportunity for companies
to start conversations about their products, services
and brands.” – Blogging for Dummies
Reasons for Blogging
Drive traffic through SEO
Keyword-dense blogs enable
traffic to “self-qualify”
The Julie/Julia Project
“My Dad Reads too Many
Books”
December 20138 #wclv
Blogging is like Flossing
Frequency
Blog regularly
Links
Build traffic
Objectivity
Provide value
Short
500 words
Search
Keyword terms
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Blog Content
News articles
News recaps
Opinion pieces
Hot topics
Events
Interviews
Customer stories
Trends
First-hand
experience/insights
Industry reports
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Useful tool: Editorial calendar widget:
http://stresslimitdesign.com/editorial-calendar-plugin
SEO Tips
Select a keyword
Keyword strategy
In title
In first sentence
2nd time in first
paragraph
In second paragraph
Yoast SEO plug-in
Best Practices
Include your name
Company/client name
Full terms and
acronyms
Twitter hashtags
Others mentioned
December 2013#wclv12
Sree’s #1 Rule for Social Media…
Be Interesting
helpful
useful
informative
relevant
practical
actionable
timely
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generous
credible
brief
entertaining
fun
occasionally
funny
Images
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3 Tips on Comments
Always moderate
Comment on other blogs
Don’t confuse comments with
analytics
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Be creative!
Have fun!
Interactive Discussion
Kelley Lynn Kassa
KLKassa@MidnightOilComm
s.com
@KelleyLynnK
December 2013#wclv17