April 30, 2012
Brian Piccolo • VP, Interactive • 77 N. Washington St., 8th Floor, Boston MA 02114 • 617.837.8110
WP and eCommerce
WHO WE ARE
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Full Service Digital Marketing Agency
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Why WordPress for eCommerce
Long gone are the days where WordPress was just used for blogging. eCommerce on WordPress has arrived.
• Litany of third party shopping carts, both free and premium• Variety of feature sets ranging from simple point solutions to
robust, full-featured platforms• Seamless integration of CMS and shopping cart benefits users,
site owners AND developers
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Features to Evaluate
Standard features include:
• Product catalog • Inventory management• Order managment• SEO Friendly• Shipping & tax estimates• Payment gateway
Advanced features include:
• Product variants• Discounts & promotions• Template tags & shortcodes• Action and Filter Hooks• Developer API• Support & Documentation
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THE SHORT LIST - FREE
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Free Plugins
Not unlike most functionality in Wordpress, there are myriad plugins available and sifting through the clutter can be challenging.
• WP e-Commerce (GetShopped.org)• Cart66 Lite• Jigoshop• WooCommerce
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WP eCommerce
• Grandaddy of eCommerce on WP• Great SEO capabilities• Robust feature set• Premium upgrades• Extensive documentation
Downloads: 1,764,167
Average Rating : 3 Stars
Age: Over 5 years old
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Cart66 Lite
• Simple approach to eCommerce• No store-front per se• Standard feature set
Downloads: 44,405
Average Rating : 4 Stars
Age: A little over a year
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Jigoshop
• Nice integration of cross-sell / up-sell, related products, and product reviews
• Localization• Extensive documentation
Downloads: 73,175
Average Rating : 4 Stars
Age: Over a year old
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WooCommerce
• Flexible and easy-to-use templating engine
• Lot's of free and premium add-ons and themes
• Great Support
Downloads: 134,748
Average Rating : 4 stars
Age: A little under a year old
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The Short List - Premium
Premium plugins usually offer additional features and extensions, some level of premium support, and access to future updates.
• MarketPress• Shopp• Cart66
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MarketPress
• Premium WPMU Dev plugin• WP e-Commerce importer• Lots of features• Flexible API, shortcodes and
themeing
Pricing: $39 - $79 /month
Age: Almost 2 years old
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Shopp
• Lot's of free and premium addons• Robust theme & developer APIs• Great WordPress integration
Cost: $55 (single)
$299 (developer)
Age: Over 3 years old
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Cart66
• Robust recurring payments • Robust model for memberships &
subscriptions• Third party integration with Google
Analytics, Constant Contact, Gravity Forms, etc.
Pricing: $89 (single)
$299 (developer)
Age: : A little over a year
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Other Considerations
Most eCommerce solutions will work with most mobile plugins/themes
• Mobile support / integration (e.g. WPTouch / Sentient)
• Reporting & Analytics (e.g. Piggy, Google Analytics)
• Social Commerce (e.g. Facebook)
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Thank You!
Brian PiccoloVP, Interactive
twitter: @bpiccolo @amp_agency
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