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WORDPRESSYOUR NEWFAVORITE CMS
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About UsHaden Interactive builds, optimizes, and manages WordPress websites for large and small organizations on four continents.
WWW.HADENINTERACTIVE.COMHaden InteractiveAddress: 1337 E. Ash, Fayetteville, ARPhone: 479.966.9761Email: [email protected]
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Our Team
John Doe
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Many of us are here at WordCamp and we want to meet you.
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Service List
SEO/SEM includes a lot of different activities, including on-page optimization of content and code, strategy based on analytics, and off-page actions like link-building, guest posting, and integrating social media and advertising.
Search EngineOptimization • Web design
• Web content
• WordPress websites
• SEO analysis and strategy
• Website optimization
• Blogging
• Link building
• Social media management
• Email marketing
• PPC
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• Easy• Economical• Flexible• Widely supported
Why WordPress?
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Two thirds of the websites built with a CMS now use WordPress.
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The Myth of WordPress
The myth of WordPress is that everyone can have just the website they want with no tech skill.
It’s not quite true.
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• Send all blog posts to one page with Settings.
• Send categories of posts to different pages
• Use widgets and plugins to add content from on and off site
Dynamic content and static content
posts
Blogs feeds
Social Media
plugins
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You can have static pages at WordPress, but much of the content is pulled dynamically into a page. Dynamic page
widgets
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Installation
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Change your theme – your content stays!
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Change your theme for an established site
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Get to know the terminology
• WordPress.com vs WordPress.org
• Posts and Pages• Themes and Templates• Widgets and Plugins
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Post and Page
New posts every day; pages stay
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Add a Post
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Theme and templateBlog page template
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Widgets and Plugins
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• We’re better at finding what we want. We modify our queries fast.
• We’re all about the long tail search; few people use one-word searches.
• We use more social media – we find things and share them.
• We have online hangouts, like Pinterest or YouTube.
People Use the Internet Differently
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We’re not surfing any more.
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New Search Style
• Lots of different keywords• Few one-word searches• Lots more social sharing
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Long Tail Search
People are more likely to use longer searches, and the results are likely to be quite different from one-word searches.
For your business, it’s not all about getting a #1 ranking for your #1 keyword.
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• Don’t obsess over rankings – have the best company and the best website you can and watch the competition.
• Don’t act like a machine. If your methods can be done by machine, they’re not working, or won’t work in the future.
• Don’t put all your eggs in one basket. Not because there’s anything wrong with the basket.
What Does This Mean for SEO?
If you’re following advice from 2005 (other than having a great website), you’re doing it wrong.
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• Integrate social media and SEO.• Don’t forget Google+.• Use data to plan your social media
strategy.
Social Media and SEO
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Social signals are now used by search engines to decide what they show searchers
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Links are still an essential part of the search engine algorithms, and social media can influence links.
Social Media and Linkbuilding
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Ongoing SEO efforts gain results.•Average year over year growth for unmanaged websites: -0.17%•Average year over year growth for managed websites: +51.6%
SEO Ecosystem
SEO isn’t something you do once.
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Media
Analysis
Links
UpdateContent
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Thank you for your Attention !WWW.HADENINTERACTIVE.COM