© 2014 IBM Corporation
Business Analytics
© 2014 IBM Corporation
Business Analytics
Working with the IBM Business Analytics Channel
Mike Bolas: Partner Enablement Manager, Business Analytics
© 2014 IBM Corporation
Business Analytics
Agenda
Introductions History Lesson What is Business Analytics Working with the Channel
© 2014 IBM Corporation
Business Analytics
1969
PowerPlay &
Impromptu
1990
Cognos 8.1
Cognos 8.2
ReportNet
2009
Series 7
Adaytum Acquisition
Applix Acquisition
Frango Acquisition
Celequest Acquisition
2000
A Brief History of Cognos
1984
PowerHouse4GL
IBM Cognos 8.3
IBM Cognos 8.4
2008
1987
© 2014 IBM Corporation
Business Analytics
Autonomic Operations
Developer Productivity
Deep Compression
pureXML
pureScale
Pervasive Content
Stream Computing
Content Analytics
Advanced Case Management
Workload Optimized Systems
Social Analytics/Consumer Insight
2013
2005
Decision Management
IBM is investing in Business Analytics & Optimization
More than $14B in acquisitions since 2005
Over $6B in Systems level R&D
More than 10,000 technical professionals
More than 7,500 dedicated consultants
Largest math department in private industry
IBM Business Analytics will grow to approx
$16B by 2015 and contribute 20% of IBM’s growth
© 2014 IBM Corporation
Business Analytics
• Cognos Enterprise • Cognos Express • Cognos Insight
• SPSS Decision Management
• SPSS Catalyst• SPSS Modeler• SPSS Data Collection • Social Media Analytics • Analytic Answers
• Algorithmics • OpenPages
• Cognos Disclosure Management
• Cognos TM1 • Cognos Quota Management • Cognos Territory Management • Incentive Compensation
Management• Accelerate External Reporting
Performance• Blueprint
It’s all about Business Performance Management
Applies to ALL Industries
The IBM Business Analytics portfolio
© 2014 IBM Corporation
Business Analytics
Future viewof your business
Accurately Predict the Future(Fine tune your forecasts)
Casedata
Operationaldata
SocialMedia
Change policy,In-processdecision management
Predictivemodels
Operational efficiency analysis
Risk
Cost
Processing Time
Datamining
Businessrules
Textmining Statistics
Current/Future view of your business
Business Modeling(Usually plans, budgets, forecasts)
Planning / Budgeting
Consolidation
Reporting & analysis
Business modeling
TM1
Data Integration
CRMHR GL
SCM
IBM Business Analytics
• How are we doing? (Metrics, KPIs)• Why? (Analysis & query)• Monitor performance
(Dashboards & reports)
• Forecasting (Financial & Operational)• Scenario modeling (Future scenarios)• Costing (Financial & operational)
• Statistics (Why did this happen?)• Data mining (What is going
to happen?)• Integration (Financial &
operation forecasts)
Customer profitability
Supplier performance
Productivity
Strategic performance
Closed loop marketing
Product profitability
CRM
Inventory
Payroll
Sales
Gen Ledger
ProductionDataWarehouse
Historical view of your business
Business Intelligence Environment(Well established data warehouse)
Business Intelligence Predictive AnalyticsPerformance Management
© 2014 IBM Corporation
Business Analytics
8
How are we doing?
IT
SALES
MARKETING
CUSTOMERSERVICE
HR
OPERATIONS
PRODUCTDEVELOPMENT
FINANCE
How are we doing?
Why?
What should we be doing?
Actionable Insights to Answer Key Questions
© 2014 IBM Corporation
Business Analytics
IT
SALES
MARKETING
CUSTOMERSERVICE
HR
OPERATIONS
PRODUCTDEVELOPMENT
FINANCE
© 2014 IBM Corporation
Business Analytics
© 2014 IBM Corporation
Business Analytics Scorecards & Dashboards
Immediate Insights to Business Performance
© 2014 IBM Corporation
Business Analytics Scorecards & Dashboards Reports
Immediate Insights to Business Performance
© 2014 IBM Corporation
Business Analytics Scorecards & Dashboards Reports
Immediate Insights to Business Performance
Real-Time Monitoring
© 2014 IBM Corporation
Business Analytics
© 2014 IBM Corporation
Business Analytics
© 2014 IBM Corporation
Business Analytics Ad Hoc Query
Deeper Analysis of Trends & Patterns
© 2014 IBM Corporation
Business Analytics Ad Hoc Query
Deeper Analysis of Trends & Patterns
Trend & Statistical Analysis
© 2014 IBM Corporation
Business Analytics Ad Hoc Query
Deeper Analysis of Trends & Patterns
Trend & Statistical Analysis Social Media Analytics
© 2014 IBM Corporation
Business Analytics
© 2014 IBM Corporation
Business Analytics
© 2014 IBM Corporation
Business Analytics What If
Foresight to Plan & Allocate Resources
© 2014 IBM Corporation
Business Analytics What If
Foresight to Plan & Allocate Resources
Predictive Modeling
© 2014 IBM Corporation
Business Analytics What If
Foresight to Plan & Allocate Resources
Predictive Modeling Planning & Budgeting
© 2014 IBM Corporation
Business Analytics
IBM Business Analytics Client Advantage: Proven Platform
T R U S T E D I N F O R M A T I O N
Message Sources
Modern and Legacy Sources
Application Sources
OLAP Sources
Relational Sources
© 2014 IBM Corporation
Business Analytics
Working with the Channel
Partner First Program: - Technical skills program specifically targeted at enabling key focus partners in
new areas, with the specific intention of growing revenue OpenTEC:
- First-of-a-kind program to allow BP-provisioned PoTs to drive significant increase in Channel SW Sales opportunities
Project Cooper: - Best practice program to fast-track skills transfer to Business Partners
Techsales Partner support- Primary Techsales contact
Enablements- General and individual enablements for Business Partners
© 2014 IBM Corporation
Business Analytics
Partner First Program
© 2014 IBM Corporation
Business Analytics
What is OpenTEC
© 2014 IBM Corporation
Business Analytics
Project Cooper
© 2014 IBM Corporation
Business Analytics
Partner Enablement
Product Enablement- Active Reports Workshops- Dynamic Cubes Workshops
New Product Releases- IBM Sales Performance Management (Varicent) Business Partner Update- What's New in IBM TM1 10.2
Soft Skills- Demonstration Workshops
Pipeline Generation- Support at Customer Events
© 2014 IBM Corporation
Business Analytics
IBM PartnerWorld - http://www.ibm.com/partnerworld/
© 2014 IBM Corporation
Business Analytics
Questions/Comments
© 2014 IBM Corporation
Business Analytics
© 2014 IBM Corporation
Business Analytics