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Page 1: Workshop pimp your linked in profile and get noticed - Personal Branding

“Pimp your LinkedIn profile & get noticed"

Greet Bunnens - http://www.linkedin.com/in/greetbunnens - www.GreetBunnens.be – www.YouBrandBuilder.com

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What is Personal Branding?

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What is Personal Branding?

WIKI: Personal branding is the practice of people marketing themselves and their careers as

brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. Personal branding also involves creating an asset by defining an individual's body, clothing, physical appearance (offline), digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression.

 The term is thought to have been first used and discussed in a 1997 article by Tom Peters.

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What is Personal Branding?

1st, 2nd, 3rd, 4th…

impression you

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What is Personal Branding?

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What is Personal Branding?

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Why Personal Branding?

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5 steps – the BRAND© model

Become aware of the real YOUReach out to your target audienceAnswer your target audience’s needsName and claim your personal brandDeliver your message

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5 steps – the BRAND© model - short

Who do you want to helpWhat do you offerWhy are you qualified

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LinkedIn

Photo Headline Summary Add Media Call to Action Experience Recommendations Groups CV

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LinkedIn – Photo

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LinkedIn – Headline

Keywords / Strong result oriented phrase

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LinkedIn – Summary

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Target audience

contact

Proof

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LinkedIn – add media

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LinkedIn – call to action

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LinkedIn – experience

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LinkedIn - recommendations

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LinkedIn - Groups

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LinkedIn – CV

http://resume.linkedinlabs.com

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How about your Personal Brand & LinkedIn profile?

Free Personal Branding Scan:Telephone or skype session: We analyse your actual positioning Identify your Goals Close the gap Action plan

Interested? [email protected]

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Thank You!

Greet [email protected] and social media!


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