Download - Workshop Summary & Event planning
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Planning for success
a sample Event Plan & Mood boardRamallah - Feb 14 - 2013Session #5by @rchakaki
Monday, February 25, 13
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Event Planning
• The objective & KPIs
• Attendees
• The mood aka brand / identity
• The & space
• F&B
• The Program
• Communication (before, during, after)
• Media (social & traditional - before, during, after)
• Follow up
• Budget (mentioned, but left for the team to address in detail)
Monday, February 25, 13
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Objectives & KPIs
• Celebrate YES
• Launch Welfare30 among target group
• Register 300 people on the site
• Capture 10 success stories in video and photos
• ? Other
Monday, February 25, 13
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attendees
• Entrepreneurs
• Media
• Government?
• Partners
• what will each one benefit?
• will they feel at home?
• How will they be engaged?
Monday, February 25, 13
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The mood
youthfulentrepreneurial
informalspirited
creative
engagingdigital
fun
Monday, February 25, 13
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Monday, February 25, 13
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Monday, February 25, 13
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Monday, February 25, 13
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The space
youthfulentrepreneurial
informalspirited
creative
engagingdigital
fun
Monday, February 25, 13
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Monday, February 25, 13
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banners & photo displays
• key messages
• hashtag reminders
• directions
• celebration of entrepreneurs (blowup photos of themselves)
Monday, February 25, 13
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Monday, February 25, 13
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live transmit - tweet, blog & photo share
#welfare30Monday, February 25, 13
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content capture - video, audio & photos
Monday, February 25, 13
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F&B
Monday, February 25, 13
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Monday, February 25, 13
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The program
Monday, February 25, 13
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Time In public Behind the scene
who’s In charge
5 - 5:30Doors Open &
ReceptionColoring wall
Photo & Video booth
5:30 - 5:35 MC
5:35 - 5:45 Keynote
5:45 Telecast - Entrepreneur Guest from Abroad
6 Startup Pitch / Announcement
Monday, February 25, 13
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Communication (before - during - after)
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Invitation
email listemail invitation templatersvp managementonline event notificationofficial non email inviteswho’s in-charge?
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an update
list speakerslist event activitiesgive more detail...
again.. on the website.. drive traffic to your site
Monday, February 25, 13
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during
speakerslive social engagementmusicnon-verbal communication (images, engagement tools)
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after
surveyphotos and video sharingcalls to action...event stats.
Monday, February 25, 13
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Media
Monday, February 25, 13
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media
• key messages (why would they want to listen)
• spokesperson briefing
• press planning
• type of media
• pre-during-post event
Monday, February 25, 13
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rama chakakiabout.me/rchakaki thank you!
Monday, February 25, 13