Download - World CP Day and IdeaScale
World
Cerebral
Palsy Day
Robyn Cummins Innovation and World CP Day
Project Manager
Cerebral Palsy Alliance - Australia
August 2014
1ST Wednesday in October each year
Wednesday October 1, 2014
‘Change My World in 1 Minute”
WORLD CEREBRAL PALSY DAY
A Global awareness and innovation campaign
to change the lives of 17 million people with
cerebral palsy around the world
– and their families!
1. IDEAS: July to end of October: People with CP post an idea for something that would change their lives. Can be in text or a video.
First Wednesday October (Oct 1 in 2014): World CP Day: A focus for events, celebrations and media attention.
November and December: Two global panels review all the ideas and shortlist three.
2. INVENT IT: January to June: Invent It competition to prototype one of the three shortlisted ideas. Winners announced in July. New cycle starts.
HOW IT WORKS
WEBSITE
Very easy to implement
User friendly
Good reporting
Section 508
Distributed admin - volunteer ‘taggers’
Assessment module
Good Knowledge Base
24 hour chat support!
IDEASCALE
INNOVATION HUB
Cerebral Palsy Alliance’s internal innovation platform: • launched 2012 • ‘practice’ site • high level staff of
engagement • online and offline >
applied to WCPD
GLOBAL CAMPAIGN
Disability services Research institutions Parent groups Schools
Universities Children’s hospitals Practitioner networks Student networks
271+ organizations
47 countries Every continent
WE MAKE IT EASY
SOCIAL MEDIA
RESULTS
IDEAS = 900
COMMENTS = 750
VOTES = 16,000
USERS = 5,800
FACEBOOK LIKES = > 5,000
RESULTS
INVENT IT
Most Ideas: The organization whose clients, families, staff and friends post the most ideas will win $10,000.
Most Creative: Spot prizes of Apple iPads for people who post the most creative and innovative ideas.
People’s Choice Award: The person whose idea receives the most votes through October receives $500 People’s Choice Award.
2014 IDEAS: INCENTIVES
Facebook Ads: to attract individuals who are not linked in to an organization.
Country Leaderboard: Singapore winners in 2012 and 2013.
Champions: talk it up on social media
Empathy: Start living it.
2014 IDEAS: PROMOTION
START WITH: EMPATHY
http://mw2013.museumsandtheweb.com/
GO OFFLINE
Questions?
Robyn Cummins Innovation and World CP Day
Project Manager
Cerebral Palsy Alliance Australia