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How New Product Strategies
Impact on Performance
Reference Paper #5Robert G. Cooper
Compliments of:
Stage-Gate International andProduct Development Institute Inc.
For information call +1-905-304-8797
This article appeared in J. Product Innovation Management1984, Volume 1, No. 1, pp 5-18
Product Development Institute Inc. 2000-201Product Development Institute Inc. and Stage-Gate are registered trademarks.
Logo for Product Development Institute Inc. used under license by Stage-Gate International.
Logo for Stage-Gate used under license where appropriate.
Product Innovation Best Practices Series
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