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B a c k g r o u n d
An event sponsored by and in collaboration with the Li & Fung Group
PolyU Teams were the Champions of 2011, 2012 and 2015 Challenge
Open to all postgraduate and undergraduate students of ITC Four winners will be selected to form a Hong Kong team to
compete in the Future Retail Challenge at World Retail Congress in Madrid, Spain in April 2018
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T h e C h a l l e n g e
Study Hong Kong or Mainland China to find a location or building that is currently empty or no longer being fully utilized with little or no good consumer-focused provision
Develop a strategy and creative approach to revive completely the chosen building so that it could become a new consumer experience
Retail should form a part of your plan but not exclusively
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E x a m p l e s
Bussey Building, former car park, London, now open air cinema and nightclub.
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Mercato Metropolitano Italian food emporium and supermarket in disused industrial units, London
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Old print works, now Hawker House street food market, London
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T h e P l a n M u s t I n c l u d e
The location/building with pictures The product/service Target market Competitive advantages Promotion Technology Business model
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A u d i t i o n s
Submit your online registration form for the participate of #1 round audition by 25 Jan 2018
Prepare a 4-min presentation in English with less than 10 slides for the #1 round audition
#1 round audition 26 Jan 2018 (Friday) 9:30am-12:30pm @ QT717
#2 round audition (for successful candidates only) 31 Jan 2018 (Wednesday) 2:30-5:30pm @ QT717
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B e n e f i t s
Winner’s Certificates will be issued by ITC to the FOUR winners The FOUR winners will form a Hong Kong team to participate in
the Retail Futures Challenge at the World Retail Congress 2018 in Madrid, Spain Li & Fung Group will sponsor the roundtrip flight tickets,
accommodation, transportation and allowance to each winner Internship and job opportunities from World-Class Companies,
such as Adidas, Li and Fung, WPP group, etc
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T i m e l i n e
Feb 5- Mar 30 (Week4-Week10): Developing retail concepts Mar 16-26 (Week 8-9): Preparing a 10-page written
submission, display image Apr 2-7 (Week11): Presenting the retail concepts to Li and
Fung Executives Apr 9-14 (Week12): Final rehearsal at PolyU Apr 17-19 (Week13): WRC 2018
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H o t L i n k s
WRC 2018: https://www.worldretailcongress.com/future-retail-challenge
Call for applications: https://www.polyu.edu.hk/itc/en/news/news-events?itceventid=222
Enroll #1 Audition: https://www6.polyu.edu.hk/itc/event/eform.php?id=52
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F u r t h e r I n f o r m a t i o n
Contact: Dr Sojin Jung [email protected] Mentors: Dr Chris Lo, Ms Paulene Hsia, Dr Stacy Lee &
Dr Sojin Jung Sponsors & Industrial Advisors: Li & Fung Group
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