![Page 1: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/1.jpg)
Write Tight (er)
Marcia Riefer Johnston@MarciaRJohnston
#STC14
Part 1: The Technique
![Page 3: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/3.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
#STC14
![Page 4: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/4.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
#STC14
No headline?
![Page 5: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/5.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
#STC14
No headline?
No bullets?
![Page 6: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/6.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
#STC14
No headline?
No bullets? No
verbiage?
![Page 7: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/7.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
#STC14
No headline?
No bullets? No
verbiage?
How concise!
![Page 8: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/8.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
#STC14
No headline?
No bullets? No
verbiage?
How concise!
![Page 9: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/9.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
![Page 10: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/10.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
What does conciseness mean (and not mean)?
![Page 11: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/11.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Minimalism
What does conciseness mean (and not mean)?
![Page 12: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/12.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”
![Page 13: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/13.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”Not short.
![Page 14: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/14.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”Not short.
“Cut me a short string.”
![Page 15: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/15.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”Not short.
“Cut me a short string.” Huh?
![Page 16: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/16.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”Not short.
“Cut me a short string.” Huh?
![Page 17: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/17.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”Not short.
“Cut me a short string.”
Make text (like string) as long as needed.
Huh?
![Page 18: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/18.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Make text, like string, as long as needed. @MarciaRJohnston #STC14
![Page 19: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/19.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Concise means “minimal.”
![Page 20: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/20.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Not robospeak.
Concise means “minimal.”
![Page 21: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/21.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Not robospeak.
Concise means “minimal.”
![Page 22: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/22.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Not robospeak.
Push button.
Concise means “minimal.”
![Page 23: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/23.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Not robospeak.
Push button. Push the button.
Concise means “minimal.”
![Page 24: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/24.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Not robospeak.
Keep the the.
Push button. Push the button.
Concise means “minimal.”
![Page 25: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/25.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Minimal.
![Page 26: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/26.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Minimal.
Enough to meet your audiences’ needs
![Page 27: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/27.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Minimal.
Enough to meet your audiences’ needs
Enough to accomplish your purpose
![Page 28: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/28.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Minimal.
Enough to meet your audiences’ needs
Enough to accomplish your purpose
No more
![Page 29: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/29.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Minimal.
Enough to meet your audiences’ needs
Enough to accomplish your purpose
No more No less
![Page 30: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/30.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Write Tight(er): A Time-Saving, Pain-Free
Technique for Selling Yourself, Your Company, or Your
Products through Your Words
![Page 31: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/31.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Audience needs: “What’s in it for me?”
Write Tight(er): A Time-Saving, Pain-Free
Technique for Selling Yourself, Your Company, or Your
Products through Your Words
![Page 32: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/32.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Audience needs: “What’s in it for me?”
My purpose: Get you here
Write Tight(er): A Time-Saving, Pain-Free
Technique for Selling Yourself, Your Company, or Your
Products through Your Words
![Page 33: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/33.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
No more
Audience needs: “What’s in it for me?”
My purpose: Get you here
Write Tight(er): A Time-Saving, Pain-Free
Technique for Selling Yourself, Your Company, or Your
Products through Your Words
![Page 34: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/34.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
No more No less
Audience needs: “What’s in it for me?”
My purpose: Get you here
Write Tight(er): A Time-Saving, Pain-Free
Technique for Selling Yourself, Your Company, or Your
Products through Your Words
![Page 35: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/35.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
![Page 36: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/36.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
![Page 37: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/37.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
![Page 38: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/38.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
![Page 40: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/40.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
How much difference can conciseness make?
![Page 41: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/41.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
How much difference can conciseness make?
“Measured usability was dramatically higher for the concise version [of the website]—58% better.” !
Nielsen Norman Group www.nngroup.com/articles/
how-users-read-on-the-web
![Page 42: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/42.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
In what ways does conciseness help me sell?
![Page 43: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/43.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Small screens
In what ways does conciseness help me sell?
![Page 44: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/44.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Small screens
Translation costs
In what ways does conciseness help me sell?
![Page 45: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/45.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Small screens
Translation costs
Readability
In what ways does conciseness help me sell?
![Page 46: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/46.jpg)
#spectrum14 Write Tight(er) HowToWriteEverything.com @MarciaRJohnston
Small screens
Translation costs
Readability
Think usability, engagement.
In what ways does conciseness help me sell?
![Page 47: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/47.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
How can I write more concisely?
![Page 48: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/48.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Dump these words!*
![Page 49: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/49.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Dump these words!**unless you need them
![Page 50: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/50.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 51: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/51.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are)
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 52: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/52.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 53: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/53.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 54: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/54.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 55: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/55.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact that
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 56: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/56.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjust
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 57: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/57.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order to
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 58: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/58.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 59: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/59.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 60: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/60.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbial
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 61: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/61.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 62: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/62.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particular
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 63: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/63.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particularverbiage
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 64: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/64.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particularverbiageany other verbiage or unneeded words that you can pitch
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 65: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/65.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particularverbiageany other verbiage or unneeded words that you can pitch
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 66: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/66.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particularverbiageany other verbiage or unneeded words that you can pitch
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 67: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/67.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are)-ly words (& other vapid adverbs)very, such, so (& other empty intensifiers)not, no (& other negative words)the fact thatjustbegin to, try to, tend to, in order toperiod of time in light of, in spite of, in terms of (& of in general)proverbialdifferent (as in many different, 36 different)particularverbiageany other verbiage or unneeded words that you can pitch
Dump these words!**unless you need them
Time-saving, pain-free technique
![Page 70: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/70.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
See be-verbs.
![Page 71: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/71.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
See be-verbs.
![Page 72: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/72.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
See be-verbs.
![Page 73: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/73.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
See be-verbs.
![Page 74: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/74.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
See be-verbs! @MarciaRJohnston #STC14
![Page 75: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/75.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Examples
![Page 76: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/76.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
![Page 77: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/77.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
![Page 78: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/78.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
![Page 79: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/79.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
![Page 82: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/82.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The fix might not be self-evident.
![Page 83: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/83.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The fix might not be self-evident.
![Page 84: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/84.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The fix might not be self-evident.
You have to think.
![Page 85: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/85.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The fix might not be self-evident.
You have to think.
(Not too painful.)
![Page 91: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/91.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“A scheme of which every part promises delight can never be successful.”
—Jane Austen, Pride and Prejudice
![Page 92: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/92.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“A scheme of which every part promises delight can never be successful.”
—Jane Austen, Pride and Prejudice
![Page 93: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/93.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Our IT team wants to be predictive.
![Page 94: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/94.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Our IT team wants to be predictive.
![Page 95: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/95.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Our IT team wants to be predictive.
What does the team
want to do?
![Page 99: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/99.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
what?
![Page 101: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/101.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Write when there is something that you know; and not before; and not too damned much after.”
—Ernest Hemingway
![Page 102: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/102.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Write when there is something that you know; and not before; and not too damned much after.”
—Ernest Hemingway
![Page 103: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/103.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things
that we know we don’t know. But there are also unknown unknowns. There are things
we don’t know we don’t know.” (attributed to a one-time US secretary of defense)
![Page 104: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/104.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things
that we know we don’t know. But there are also unknown unknowns. There are things
we don’t know we don’t know.” (attributed to a one-time US secretary of defense)
![Page 105: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/105.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things
that we know we don’t know. But there are also unknown unknowns. There are things
we don’t know we don’t know.” (attributed to a one-time US secretary of defense)
We don’t know diddly—
![Page 106: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/106.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“ There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things
that we know we don’t know. But there are also unknown unknowns. There are things
we don’t know we don’t know.” (attributed to a one-time US secretary of defense)
We don’t know diddly—except to avoid be-verbs.
![Page 108: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/108.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
See be-verbs.
![Page 109: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/109.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Be-verbs are everywhere. See? @MarciaRJohnston #STC14
![Page 110: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/110.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are)
Dump these words!**unless you need them
![Page 111: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/111.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are)
Dump these words!**unless you need them
-ly words (& other vapid adverbs)
![Page 112: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/112.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Jane fully expects a big publisher to snap up her first novel.
![Page 113: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/113.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Jane fully expects a big publisher to snap up her first novel.
![Page 114: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/114.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
We hope that people will actively participate.
![Page 115: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/115.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
We hope that people will actively participate.
![Page 116: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/116.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person.
![Page 117: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/117.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person.
![Page 118: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/118.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person.
![Page 119: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/119.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Mahatma Gandhi truly changed the world.
![Page 120: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/120.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Mahatma Gandhi truly changed the world.
![Page 121: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/121.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.comHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs)
Dump these words!**unless you need them
![Page 122: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/122.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.comHowToWriteEverything.com @MarciaRJohnston
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs)
Dump these words!**unless you need them
very, such, so (& other empty intensifiers)
![Page 123: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/123.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Fred likes his toast very dry.
![Page 124: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/124.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Fred likes his toast very dry.
![Page 125: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/125.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Fred likes his toast very dry.
Fred likes his toast so dry.
![Page 126: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/126.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Fred likes his toast very dry.
Fred likes his toast so dry.
![Page 127: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/127.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Fred likes his toast very dry.
Fred likes his toast so dry.
Fred likes such dry toast.
![Page 128: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/128.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Fred likes his toast very dry.
Fred likes his toast so dry.
Fred likes such dry toast.
![Page 129: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/129.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Exception:the doge meme
![Page 130: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/130.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Exception:the doge meme
![Page 131: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/131.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Exception:the doge meme
![Page 132: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/132.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
http://www.slate.com/blogs/browbeat/2013/11/15/doge_pronunciation_how_do_you_pronounce_the_name_of_the_shibe_doge_meme.html
![Page 133: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/133.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
http://www.slate.com/blogs/browbeat/2013/11/15/doge_pronunciation_how_do_you_pronounce_the_name_of_the_shibe_doge_meme.html
![Page 134: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/134.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers)
Dump these words!**unless you need them
![Page 135: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/135.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers)
Dump these words!**unless you need them
not, no (& other negative words)
![Page 136: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/136.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Do not use negative phrasing.
![Page 137: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/137.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Do not use negative phrasing.
![Page 138: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/138.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
If you want viewers to focus on something, do not show faces looking away from it.
(This image is from an eye-tracking study by James Breeze as cited in Garr Reynolds’s book Presentation Zen.)
![Page 139: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/139.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
If you want viewers to focus on something, do not show faces looking away from it.
(This image is from an eye-tracking study by James Breeze as cited in Garr Reynolds’s book Presentation Zen.)
![Page 140: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/140.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
![Page 141: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/141.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
![Page 142: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/142.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
![Page 143: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/143.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
![Page 144: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/144.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words)
Dump these words!**unless you need them
![Page 145: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/145.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words)
Dump these words!**unless you need them
the fact that
![Page 146: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/146.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Given the fact that Joan understood topic-based writing, everyone went to her with questions.
Concept Task Reference
![Page 147: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/147.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Given the fact that Joan understood topic-based writing, everyone went to her with questions.
Concept Task Reference
![Page 148: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/148.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that
Dump these words!**unless you need them
![Page 149: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/149.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that
Dump these words!**unless you need them
just
![Page 150: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/150.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
It's just that I just say just a lot. I just have the habit, so it’s just hard to stop saying it.
![Page 151: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/151.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
It's just that I just say just a lot. I just have the habit, so it’s just hard to stop saying it.
![Page 152: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/152.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just
Dump these words!**unless you need them
![Page 153: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/153.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just
Dump these words!**unless you need them
begin to, try to, tend to, in order to
![Page 154: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/154.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Michael Noer handed the six-year-old the tablet. With no instruction, and never having seen a computer, the boy began to swipe the screen, launch apps, and play a pinball game.
![Page 155: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/155.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Michael Noer handed the six-year-old the tablet. With no instruction, and never having seen a computer, the boy began to swipe the screen, launch apps, and play a pinball game.
![Page 156: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/156.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Try to focus on breathing.
![Page 157: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/157.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Try to focus on breathing.
![Page 158: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/158.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Stop trying to hit me, and hit me.” —Morpheus to Neo
![Page 159: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/159.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Stop trying to hit me, and hit me.” —Morpheus to Neo
![Page 160: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/160.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Do or do not. There is no try.”
—Yoda
![Page 161: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/161.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“Do or do not. There is no try.”
—Yoda
![Page 162: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/162.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“When our tools don’t work, we tend to blame ourselves for being too stupid or not reading the manual or having too fat fingers.”
—Lev Grossman, Time
![Page 163: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/163.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“When our tools don’t work, we tend to blame ourselves for being too stupid or not reading the manual or having too fat fingers.”
—Lev Grossman, Time
![Page 164: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/164.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
In order to divert 34,000 tons of food scraps from landfills, Portland created a curbside-pickup program for compostable waste.
![Page 165: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/165.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
In order to divert 34,000 tons of food scraps from landfills, Portland created a curbside-pickup program for compostable waste.
![Page 166: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/166.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to
Dump these words!**unless you need them
![Page 167: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/167.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to
Dump these words!**unless you need them
period of time
![Page 168: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/168.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Jones and Caruthers have worked here for a long period of time.
Sketch by Brian Poulsen. Used with permission.
![Page 169: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/169.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Jones and Caruthers have worked here for a long period of time.
Sketch by Brian Poulsen. Used with permission.
![Page 170: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/170.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time
Dump these words!**unless you need them
![Page 171: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/171.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time
Dump these words!**unless you need them
in light of, in spite of, in terms of (& of in general)
![Page 172: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/172.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
In light of my lack of cash, we stopped at an ATM.
![Page 173: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/173.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
In light of my lack of cash, we stopped at an ATM.
![Page 174: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/174.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
In light of my lack of cash, we stopped at an ATM.
In spite of his poor health, Samuel attended his niece’s graduation.
![Page 175: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/175.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
In light of my lack of cash, we stopped at an ATM.
In spite of his poor health, Samuel attended his niece’s graduation.
![Page 176: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/176.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
In light of my lack of cash, we stopped at an ATM.
In spite of his poor health, Samuel attended his niece’s graduation.
I prefer that TV in terms of cost.
![Page 177: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/177.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
In light of my lack of cash, we stopped at an ATM.
In spite of his poor health, Samuel attended his niece’s graduation.
I prefer that TV in terms of cost.
![Page 178: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/178.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“The word of is, in anything other than small doses, among the surest indications of flabby writing.”
—Bryan Garner Garner’s Modern American Usage
![Page 179: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/179.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
“The word of is, in anything other than small doses, among the surest indications of flabby writing.”
—Bryan Garner Garner’s Modern American Usage
![Page 180: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/180.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general)
Dump these words!**unless you need them
![Page 181: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/181.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general)
Dump these words!**unless you need them
proverbial
![Page 182: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/182.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The proverbial needle in the haystack
![Page 183: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/183.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The proverbial needle in the haystack
![Page 184: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/184.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
The proverbial needle in the haystack
![Page 185: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/185.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial
Dump these words!**unless you need them
![Page 186: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/186.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial
Dump these words!**unless you need them
different (as in many different, 36 different)
![Page 187: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/187.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Our company understands the pros and cons of all these different technologies.
![Page 188: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/188.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Our company understands the pros and cons of all these different technologies.
![Page 189: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/189.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Steve Jobs’s name appears on 212 different Apple patents.
![Page 190: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/190.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Steve Jobs’s name appears on 212 different Apple patents.
![Page 191: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/191.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different)
Dump these words!**unless you need them
![Page 192: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/192.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different)
Dump these words!**unless you need them
particular
![Page 193: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/193.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Google’s CEO, Eric Schmidt, has a particular belief that Android’s open platform leads to more options and more consumer choice.
![Page 194: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/194.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Google’s CEO, Eric Schmidt, has a particular belief that Android’s open platform leads to more options and more consumer choice.
![Page 195: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/195.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
While Lady Gaga’s particular sense of style puzzles many, millions of fans say that her affirming theme of bravery and kindness has changed their lives.
![Page 196: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/196.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
While Lady Gaga’s particular sense of style puzzles many, millions of fans say that her affirming theme of bravery and kindness has changed their lives.
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#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular
Dump these words!**unless you need them
![Page 198: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/198.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular
Dump these words!**unless you need them
verbiage
![Page 199: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/199.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
We’ll throw some verbiage in there.
![Page 200: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/200.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
We’ll throw some verbiage in there.
![Page 203: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/203.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Want a tip for making this technique even
more time-saving and pain-free?
![Page 206: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/206.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
Try this.
![Page 207: Write Tight(er) Part 1—The Technique—STC14 Summit](https://reader038.vdocument.in/reader038/viewer/2022110118/554dc7b1b4c905c7488b51ce/html5/thumbnails/207.jpg)
#STC14 @MarciaRJohnston Write Tight(er) HowToWriteEverything.com
YOUR WORDS
HERE