Download - Writing and Managing Content The Design of Sites: Patterns for Creating Winning Web Sites
Writing and Managing ContentThe Design of Sites: Patterns for Creating Winning Web Sites
05-650: BID Amin Nassiri
Page Templates
Need to keep the pages consistentProblem
Solution Use gridsDefine global templatesDefine individual templates
05-650: BID Amin Nassiri
Content Modules
Need to keep the content freshHard to constantly update the content
Problem
Solution Create (use!) a publishing systemDefine position of each content typeCreate admin pages
05-650: BID Amin Nassiri
Content Management System
05-650: BID Amin Nassiri
Headlines and Blurbs
Most contents are buried into pagesNeed to grab visitor’s attention
Problem
Solution Write a hookStore them in the database
05-650: BID Amin Nassiri
Personalized Content
Engineering a dynamic website is hardIntentional vs. automatic
Problem
Solution Require minimal personalizationInvite visitors to personalizeCategorize contentCreate a scoring systemTrack customer visits with cookies
05-650: BID Amin Nassiri
Message Boards
Managing message boards is a tedious taskNeed to keep the quality high
Problem
Solution Anonymous posts?Moderate posts?Make the message board visibleRequire new comers to registerPresent clear rulesAdd admin pages
05-650: BID Amin Nassiri
Writing for Search Engines
Need to rank high on search enginesDifferent search engines, have different algorithms
Problem
Solution Write distinctive titles for each pageWrite descriptive text at the topUse <meta> tagUse <alt> tag for multimedia contentsAvoid counterproductive strategiesUse robots.txt
05-650: BID Amin Nassiri
Robots.txt from sun.comUser-agent: * Disallow: /products-n-solutions/government/ Disallow: /storagetek/im3 Disallow: /starofficesearch/ Disallow: /software/star/staroffice/search-en.xml Disallow: /software/products/appsrvr_pe/ Disallow: /cgi-bin/sun/webdesign/ Disallow: /cgi-bin/go.cgi Disallow: /offers/docs Disallow: /remove.jsp # robots.txt for www.sun.com # Requests for updates should be filed through: # http://www.sun.com/contact under Web Site Feedback # Updated: September 5, 2008
05-650: BID Amin Nassiri
Inverted-Pyramid Writing Style
On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. (useit.com)
Problem
Solution
05-650: BID Amin Nassiri
Printable Pages
Not all page elements need to be printed
Problem
Solution Remove extra elementsAdd labelsAvoid tables
05-650: BID Amin Nassiri
Distinctive HTML Titles
Pages with ambiguous titles can be confusing
Problem
Solution Vary titles from page to pageUse titles as bread crumbs
05-650: BID Amin Nassiri
Internationalized and localized Content
Not accounting for language, cultural, and economical differences would limit your audience
Problem
Solution Store strings separate from codeHire translatorsCentralized vs. decentralizedAvoid terms that are not widely knownBeware of cultural differencesTransform dates, currencies, measures
05-650: BID Amin Nassiri
Internationalized and localized Content (cont.)
Consider devices used for web surfingUnderstand legal issues
Solution
05-650: BID Amin Nassiri
Style Sheets
Updating site design can be time-consuming without style sheets
Problem
Solution Define a standard style sheetDefine separate CSS for printingDefine separate CSS for mobile devicesImprove accessibilityTest with different browsers
Writing and Managing ContentThe Design of Sites: Patterns for Creating Winning Web Sites