Download - Writing More Effective Job Postings

© 2014 CareerBuilder© 2014 CareerBuilder

Presented by:

Keith Hadley, Practice Leader, Employment Branding, CareerBuilder

Renee Reid, Client Advocate Lead, CareerBuilder

WRITING MORE EFFECTIVE JOB POSTINGS

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© 2014 CareerBuilder

OUR SPEAKERS

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Keith HadleyPractice Leader, Employment BrandingCareerBuilder@keithhadley

Renee ReidClient Advocate LeadCareerBuilder

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THE POWER OF A JOB POSTING

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According to a recent CareerBuilder survey:

• Nearly 80% of employers believe in the power of the job posting and that it’s a direct representation of their brand.

• 75% agree that it also provides key data and insight on the effectiveness of their recruitment strategy.

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THE CANDIDATE PROCESS

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Source: 2013 CareerBuilder / Inavero Candidate Behavior Study

63%15%

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BUILDING YOUR STRATEGY

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STRATEGIC RECRUITING

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How difficult will it be to recruit for this position?1

Where should I focus my recruitment efforts?2

Are we offering the right compensation in this market?3

Where are candidates coming from? 4

Who am I competing with for candidates?5

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HOW HARD WILL IT BE TO RECRUIT?

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WHERE IS MY TALENT LOCATED?

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82

78

74

73

73

64

60

57

55

46

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WHAT SALARY SHOULD WE OFFER?

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WHERE ARE THEY COMING FROM?

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WHO ARE MY COMPETITORS?

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ASSUMPTION BEHIND THE JOB POSTING

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Screen the wrong people out. Draw the right people in.

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WHICH METRIC MATTERS MOST?

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Time to Fill

Quality of Hire Cost per Hire


WRITING A BETTER JOB POSTING

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© 2014 CareerBuilder© 2014 CareerBuilder15 |

• Must haves:o Clear qualifications / Skills

o Location

o Salary

o Company information

o Advancement opportunities

• Format:o Bullets over long sentences and paragraphs

o Speak directly to your audience

o No typos – deal breaker

WHAT TO INCLUDE? #hrconnect


• Every job posting receives a relevancy score based on the search conducted.

• Keyword relevancy & frequency impacts position on candidate searches.

• Job title weighted about 4 times more than any other section.

o Avoid unconventional titles like “Sales Rockstar” or “Top Performers.”

OPTIMIZE YOUR POSTINGS

For the top 3 posted job types, 61% of applications begin with a keyword search.

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GOOD EXAMPLE OF, UM, DIFFERENTIATION

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WAYFAIR

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YOUR POSTING IS AN AD

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NASA OR SPACE X

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Inform / Educate

SellDefine

Success Factors

Use Real

Estate Rule

K.I.S.S.

RECAP #hrconnect


QUICK TIPS

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• Streamline

• Create Brand Consistency

• Utilize Templates

• Auto-Repost Jobs to Save Time


MAXIMIZE EXPOSURE

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MAXIMIZE EXPOSURE

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• Major Job Boards

• Industry/Talent Relevant Niche Sites

• Targeted Recruitment Emails

• Promote Through Social Channels

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HOW ONE COMPANY FOUND SUCCESS

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DATA DRIVEN STRATEGY

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DATA DRIVEN STRATEGY

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CLEAR MESSAGING & BRANDING

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KEY TAKEAWAYS

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Build a Data-Driven Strategy First

Write a Job Description that Compels Candidates to Apply

Maximize Exposure to Drive Applications

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Keith HadleyPractice Leader, Employment BrandingCareerBuilder@keithhadley

Renee ReidClient Advocate LeadCareerBuilder

#hrconnect

Download - Writing More Effective Job Postings

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