Download - WUD 2014 - Engaging User Journey
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WORLD USABILITY DAY Kraków 16.11.2014
Engaging User Journey
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Witam !Robert Boguszewski CTO, SoInteractive S.A. @talen82
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Gdzie potrzeba zaangażowania ?
• Spotkania
• Musical na Brodwayu
• Automaty Vendingowe
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Agenda
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Ciekawość Czas
Engagement ==
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Użytkownicy
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(c) EA Games, Strata Conferenece 2013
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Flow
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Engaging User Journey
WUD 2014
• Informacja o wydarzeniu
• Jak było rok temu, przygotowania trwają, informacja o prelegentach
• 3 tury zakupu biletów
• Wydarzenie, prelekcje
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Pętla zaangażowania
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Cele
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Jak definiować cele ?
• Znane
• Krótkoterminowe
• Długoterminowe
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System żetonowy
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Zadanie domowe
• Co to jest engagement ? (wiki)
• Co buduje zaangażowanie wśród użytkowników ?
• Jakie są efekty przed i po rozpoczęciu procesu budowania zaangażowania?
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Dzięki !