WVHFMA - Winter Education ProgramJanuary 15, 2009Robert L. Coffield Flaherty, Sensabaugh & Bonasso, PLLCCharleston, West Virginia
Are you making connections with today’s social tools? Do you have a LinkedIn account? Do you have a Facebook page? Do you have a blog? Do you read/comment on blogs? Do you use Twitter to communicate and collaborate? Do you use RSS to gather news and business
intelligence? Have you searched your name on Google? Online
reputation management.
WHAT IS SOCIAL MEDIA?
technology + mobile tools + social interaction + community + user-generated content + information
WEB/HEALTH 2.0 THEN Author-Generated Controlled message Read Silo Intelligence Static Web Organization Driven Search/Retrieval Software Release Desktop Computing Central data World Wide Web
NOW Dynamic and User-Generated Mental chatter & wisdom of crowd Read, write and collaborate Collective Intelligence Participatory Web Community Driven Creation/Discussion Software as Service Cloud Computing Decentralized data World Live Web
WHAT IS CONSUMER DRIVEN HEALTH CARE?
I ASKED MY NETWORKS?
RIPE TIME FOR HEALTH CONSUMERISM
Demographics → “Pig In Python” (79M Baby Boomers) Increase in chronic illness & complexity of treatment Personalized medicine & genomics Increased cost of health care Cost shift (employer based → you and me based) Generation shift and comfort with technology (post dot.com) Pace and speed of new technology, mobile computing, etc.
MANTRA FOR HEALTH CARE: “Tell me & I'll forget. Show me & I may remember. Involve me & I'll understand.”
A Chinese proverb (courtesy ofJane Sarasohn-Kahn, Health Economist)
HOW IS HEALTH 2.0 IMPACTING CONSUMER DRIVEN CARE
Health 1.0 Opaque System Passive Patient Physician Authority Insurance Adversary System Generated Health Care
Health 2.0 Transparency Engaged Consumer Physician Advisor Health Plan Advocate User Generated Health and Wellness
Personalized Health Search
Personalized Health Search
Personalized Physician Search
Personal Health Records
Personal Health Records
PHR and Health Platform
Web Practice Management
Web Practice Management
Virtual e-Health Physician
Health Support Community
Physician Social Community
Focused Health Communities
Personal Health Tools
Personal Health Tools
Personal Health Tools
Practice Management Tools
New Health Care Marketplace
Health Consumer Tools
Health Financial Tools
Health Financial Tools
Health Financial Tools
Health Financial Tools
Health Financial Tools
Insurance Coverage/Discovery
Blogging/Med Mal/Privacy
Medical Identity Theft/Privacy
Negative Review/Libel
EHRs/PHRs/HIEs/Malpractice
Contract Law/Libel/Litigation
Privacy/Regulatory
Patient Rights/Privacy
Discovery/Employment
ONE SLIDE PROJECT: Engage With Grace Project
THANKS AND
QUESTIONS
Going Green – No HandoutsView Via Slide Share