WWW.BIVDA.CO.UK
THE NEW BIVDA WEBSITE
Mary CoakleyAGM October 2002
D ia g n o s tics
D ia g n o stic T e s ts
A va ila b le T e s ts
L a te s t N e wsW o rk ingP a rtie s a ndS e m in a rsD ia ry D a tes
N e w s & E ve n ts
F A Q 's
G lo ssa ry
C o nta ct
L in ks
G e ne ra lIn te re st
D ia g n o s tics
V a lue o fD ia g n o s tics
N e w s & E ve n ts
O s te o po ro s isM ic ro b io lo gyD ia be tesH e a rt D ise a se
P o s itio n P a p e rs
F A Q 's
G lo ssa ry
C o nta ct
L in ks
M e d ia /G o ve rn m e nt
W h a t a re IV D 'sD ia be tesH e a rt D ise a seO s te o po ro s isG a s tris U lce rsC a n cerIV D 's InH e a lth ca reR e p o rt
T h e V ita lD iffe re n ce
P a tie n tT e s ting
N e w s & E ve n ts
P o s itio n P a p e rs
G lo ssa ry
C o nta ct
L in ks
C lin ica l
T e s tin g -T h e Fu tu re
T h e V ita lD iffe re n ce
E v ide n ce B a sedD ia g n o s tics
N e w s & E ve n ts
P o s itio n P a p e rs
G lo ssa ry
C o nta ct
L in ks
L a b ora to ry
W o rk in g P a rties
T h e V ita lD iffe re n ce
B IV D A N e wsR e g u la to ry A rea
(1 9 S ec tio n s)
W o rk ing P a rtyM in u tes
R e g u la to ryH o t L in ks
M E M B E R SO N L Y
E v ide n ce B a sedD ia g n o s tics
N e w s & E ve n ts
G lo ssa ry
P o s itio n P a p e rs
C o nta ct
L in ks
T h e IV DD ire c tive
W h a t D o e s B IV DAM e a n fo r B u s ine ss?
B IV DAS tra te gy
B IV DAM e m be rsh ip
T h e IV DIn d u s try
M e m b e rs
B IV DA M ee tingD a tes
L a te s t N e ws
P re ss Re le a ses
D ia ry D a tes
DTI e-BusinessAdvice
M e m b ers O n ly
e -B IV DAN e w s
S e c torN e w s
w w w .b ivd a .co .ukB rit ish In V itro D ia gn o s tics A ssoc ia tion
Previous Site Structure
Reasons for Change
Site Redesign
Enhance Content Management
Improve Navigation
Site Search Facility
Interactive Forum
Individual Members Access
Members Exchange Area
On-line UK Market Statistics
New Site Structure
W h a t is IV D ?T h e IV DIn d u s tryT h e IV DD ire c tiveB IV DAS truc tu reB IV DAS tra te gyF A Q 'sG lo ssa ryC o nta ctB IV DAL in ks
B IV DA
L is t o f M e m b e rs
W h o a re theB IV D A M e m b e rs?
W o rk in g P a rtiesW h a t D o e s B IV D AM e a n fo r B u s ine ss?
M e m be rsh ip
B IV D A N e w sR e g u la to ry A rea
(1 9 S ec tio n s)
W o rk ing P a rtyM in u tes
D iscu ss io n F o rumR e g u la to ryH o t L in ks
M e m b e rsO n ly
V a lue o fD ia g n o s tics
O s te o po ro s isM ic ro b io lo gyD ia be tesH e a rt D ise a se
P o s itio n P a p e rs
M e d ia /G o ve rn m e nt
W h a t a re IV D 'sD ia be tesH e a rt D ise a seO s te o po ro s isG a s tris U lce rsC a n cerIV D 's InH e a lth ca reR e p o rt
T h e V ita lD iffe re n ce
P a tie n tT e s ting
C lin ica l
T e s tin g -T h e Fu tu reE v ide n ce B a sedD ia g n o s ticsD ia g no s tic &T e s ts
L a b ora to ry
A re as o fIn te re st
B IV DA M ee tingD a tesIn d u s try N e wsP re ss Re le a sesD ia ry D a tesS e m in a rsDTI e-BusinessAdvice
N e w s
w w w .b ivd a .co .ukB rit ish In V itro D ia gn o s tics A ssoc ia tion
Monthly Statistics - August (31 days)
HITS Entire site 24,608
Average/day 793
PAGE VIEWS Average/day 187
VISITS Total 1,462
Average/day 47
VISITORS Unique 643
Visited once 434
Visited more 209
LENGTH Average 00.16.13
Objectives
Provide answers to as many questions on
diagnostic testing as possible
Become a reference source for media and
government
Improve the delivery of information to members
Enhance profile of BIVDA
ATTRACT visitors (the right kind)
Future Plans
In vitro diagnostics newswire Company profiles on-line Expansion of members forum Community network with users as key contributors Members ‘exchange’ area Assay index (from Market Audit) on-line Market Audit online
NewsNow Trial
in vitro diagnostics newswire UK coverage Searched 52 electronic publications 10 keywords/phrases generated 12 articles in 30
days Articles from Diabetes (7) Coronary Heart Disease
(2) Genetic testing (3)
Keywords
In vitro diagnostics Disease detection Point of care Genetic testing EDMA Genomic risk profiling Theranostic tests Osteoporosis Diabetes Coronary heart disease
Laboratory tests Pathology tests Diagnosis Medical tests Home testing Diagnostic tests Health checks Blood test Near Patient Testing Self test
Proposed BIVDA Newswire
In vitro diagnostics newswire delivered to website (25 keywords)
Home page headline display - link to members only section
30 day archive (password protected within members only section)
WWW.BIVDA.CO.UK
THE NEW BIVDA WEBSITE
Andrew LibraBusiness To Business Internet Ltd
What is Content Management?
A modular website generation engine
A dynamic content management system
A packaged application suite
A collaborative communications platform
What Does This Mean?
Easy Website Structuring
Easy Website Management
Fully Searchable Content
Definable Security Rights
On-Screen Help
Site Customisation
Personal Preferences
User Management
Control Navigator
Twin Databases
Search Engine Registration
Create Awareness
Enhance Profile
Develop Access Via Other Sites (Link Popularity)
Approved Services
Search Engine Registration Tool – (SERT)
Fortnightly Registration of text only web site which
routes web traffic straight to the BIVDA web site.
Top 50 Fortnightly Registration
Fortnightly Registration of BIVDA Site to the Top 50
UK and Global Search engines.
Resultsaltavista Yahoo/UK Google MSN/UK Freeserve Go AOL
UK diagnostics trade association
1st page 1st page 1st page 1st page 1st page 1st page
British In Vitro Diagnostics Association
1st page 1st page 1st page 1st page 1st page 2nd page
1st page
BIVDA 1st page 1st page 1st page 1st page 1st page 1st pageeffective healthcare in the UK
1st page 1st page 1st page 1st page 1st page 1st page
uk ivd regulations 1st page 1st pageuk diagnostics market 1st page 1st page