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Sports Administration Seminar
September 9, 2013Lecture Notes
Jackie Reau
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Collegiate Women’s BasketballWhite Paper
Overall perceptionsKey recommendations
How would you move forward?
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NCAA ChampionshipsClass Projects
Group 1: TennisGroup 2: Women’s Basketball
Group 3: Men’s HockeyGroup 4: Women’s Lacrosse
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The Bid
Why do cities bid on NCAA Championships?Cost/benefit analysis
Human/financial resources
Review Group Project Expectations
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Review Project Expectations
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Audience Development• Determine primary and secondary targeted fan
base and qualify/quantify it with a minimum of three sources
• Develop a ticketing plan based on capacity (single ticket sales, group sales, community tickets)
• Develop a paid media buy plan to reach the target audiences
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Communications• Develop a strategic communications plan for
announcing the awarded Championship
• Develop an editorial schedule of when information will be released to media in advance/during the Championship
• Develop an editorial schedule for social media platforms used to promote the Championship to fans
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Community Relations• Develop a legacy plan to mark the NCAA
Championship
• Will you hold a Fan Fest for your Championship? If so, what will the details include?
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Student-Athlete Relations• How will your bid offer a unique student-
athlete experience?
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Group Project Discussion
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Dynamic Ticket Pricing
http://www.forbes.com/sites/prishe/2012/01/06/dynamic-pricing-the-future-of-ticket-pricing-in-sports/2/
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September 23 • Due: Essay opinion response to the Forbes
Sports article on Dynamic Ticket Pricing• Your opinion• Should colleges institute and why/why not?
• The Art of The Pitch Lecture with In-Class Activity
• Guest: Jamie Smith, publisher of the Business Courier and Kelly Tassos, Associate Director of Sales
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