Download - Xtreme Listing
SYNC AND CONTROL ACROSS
our network or yours
DIGITIZE & MANAGE RICH LOCAL CONTENT
with location software
MetaSense : Location Software + Network Reach
Growing Fast: Xtreme Listings product developed in 2011
Best-In-Class Engineering: From MIT, Carnegie Mellon, & Google
Best Customers: Working with 14 of the top 100 retailers www.metasenseusa.com
• It’s not just about knowing where a location is. It’s also about discovering the details to lower friction and drive people into the location.
Type of Info SoughtRestauran
t/Dining
Automotive
Retail Prof. Services
Financial Services
Listings 41% 32% 35% 15% 24%
Hours of Operation 46% 26% 38% 8% 16%
Map, Distance or Directions
47% 25% 35% 10% 16%
Address 40% 28% 33% 12% 20%
Phone Number 34% 28% 26% 15% 21%
Website 36% 27% 36% 13% 27%
Prices 38% 28% 32% 10% 12%
Promotions-Discounts 28% 16% 28% 5% 8%
Consumer Ratings, Reviews
33% 19% 15% 10% 10%
Product Availability 14% 15% 28% 5% 9%
Other Information 5% 3% 3% 1% 5%Note: Percentages = # who checked type of information sought/# who searched for business in the category
LOCAL SEARCH – Information Sought by Consumers
Source: immr Local Search study, 2012
Top Reason
40%+
30%+
Top Reason
40%+
30%+
Consumers are Looking for Lots of Information
www.metasenseusa.com
• Major search portals like Google and Yahoo are important, but tons of searches are done on smaller sites too.
Source(s) Used when searching for…
Restaurant/Dining
Automotive
Retail Prof. Services
Financial Services
Search Engine 75% 62% 76% 25% 50%
All Others (net) 67% 42% 44% 25% 33%
Local search site 24% 17% 19% 9% 11%
Portal search site 12% 11% 12% 7% 9%
Review site 24% 11% 9% 7% 9%
Other source 6% 3% 4% 2% 4%
Note: Percentages = # who checked source/# who searched for business in the category
LOCAL SEARCH – Sources Used
Source: immr Local Search study, 2012
But They Look in Many Places
www.metasenseusa.com
5
DATA
& S
OU
RC
ES
META
SEN
SE
PLATFO
RM
DIS
TR
IBU
TIO
NPO
INTS
MetaSense Approach: Bringing Together Info Across Teams
www.metasenseusa.com
Profiles
BACKGROUND
Fortune 100 Retailer 4111 live locations 8 different business
formats
SETUP
Pre-Launch Numbers: 14% missing listings 88% no description 76% no photos
RESULTS
Content Added & Corrected
20,618 New Listings added
147,829
Logos and photos added
326,507
Hours changed
57,022Websites added/corrected
11/1
/11
12/1
/11
1/1/
12
2/1/
12
3/1/
12
4/1/
12
5/1/
12
6/1/
12
7/1/
12
8/1/
12
9/1/
12
10/1
/12
11/1
/12
450
350
250
150
50
0
K’s
Increased TrafficSEARCHES PROFILE VIEWS
30%
63M
LIFT105%
2.6M
LIFT
ANNUALIZED TRAFFIC ESTIMATE
ANNUALIZED TRAFFIC ESTIMATE
It Works: Success from a Recent Client CASE STUDY
www.metasenseusa.com
Manage location information centrally
Smart Import up to 100,000 locations
Easily structure and organize your information by location Multi-Location
Management, including amending without changing existing data.
Export to Sites, Store Locator, and Ads
Add deep, engaging information to local search
Photos and Videos to drive engagement
Detailed Business description to improve searchability
Introducing Xtreme Listings+
Menus, Staff Bios, Event Calendars, and Products/Services Lists
Customized field titles
Protect the brand with enterprise-level permissioning
Access control and permissioning
Grouping folders to divide and manage locations
Consistently track performance, reviews
Review monitoring across external sites
Search and traffic reporting to complement existing metrics
Software to Enable Richer Content, Data Control
www.metasenseusa.com
Upload file, match column to fields, formatting error resolution, duplicate listing resolution, address matching.
Structure Data: Multi-Location Management
www.metasenseusa.com
• Consistent, high quality content drives traffic and better rank across the local ecosystem
• Photos, videos, and business descriptions highlight and distinguish your profile
Add Rich Data: Photos, Special Offers, Products
www.metasenseusa.com
See what customers are saying about you with full review monitoring. Anytime you get a review on your Xtreme Listings, it appears in MetaSense.
Review Tracking
www.metasenseusa.com
Track your Xtreme Listings performance with full analytics. See clicks, impressions and more, on your Xtreme Listings.
Reporting
www.metasenseusa.com
• Export your location data to distribute to Google+ and others
Use The Information Your Way: Smart Export
www.metasenseusa.com
How Our Network Works
Patent-pending DualSync™ connections with each
publisher guarantees your listings will appear in each
partner’s indexwww.metasenseusa.com
Mobile Including the Fastest Growing Apps
Fastest Growing Apps
Avantar is the most downloaded yellow pages app
WhitePages has 25M downloads between Android
and iOS
MetaSense is the exclusive local data provider for HopStop’s mobile app
Adding the What, When & Who of your BusinessFrom Where To Why
Introducting Xtreme Listings+
WHO
WHEN
WHAT
WHAT
STAFF BIOS
EVENTS PRODUCTS/SERVICES
MENUS
www.metasenseusa.com
Example: Products/Services ListsCustomize list name on listing
Use to promote weekly deals
Tailored sections to divide the catalogue
Detailed details like photos and videos
Example: Products/Services Lists
www.metasenseusa.com
• Information ServiceShare important information about your restaurant, food and company with your customers - whether it’s calorie counts, special tasting menus or seasonal items.
• Multiple MenusCreate and display different menus at the same time to separate a drink menu from your dinner menu or breakfast from brunch.
• Tailored SectionsDivide the menu into custom sections. Clearly designate what’s available for breakfast, lunch, dinner and whatever else your customers need.
• Custom Display NamesChoose a custom display name for the menus on a listing.
• Food PhotosAdd photos to each of the items right in the menu itself.
• Pricing, Your WayPrice a menu the way food is priced - whether it’s market price or a range.
Menus
www.metasenseusa.com
• Bios with PersonalityShow your customers who your are with bios. Include detailed descriptions, vivid photos and even verified credentials of your staff and employees directly on your listing.
• Your Organization, DigitallyOrganize your bios so they mirror your organization. Include up to 5 different lists of bios to showcase groups that matter to your customers.
• Display Names That SpeakChoose custom display names for the bios on your listing. Select names that align with your company’s to ensure the your bios are in your voice.
• Your Team in Entirety MetaSense supports enough bios for your entire company. Include up to 25 bios in each of your 5 lists, so you can showcase everyone at your company and never run out of space.
Professional Bios
www.metasenseusa.com
• Digitize Your CircularsPresent top products to the most interested audience. Create product catalogs as circulars to show customers what’s hot right now where they are looking. Instantly update and specialize for each store.
• Custom CatalogsCreate and display different catalogs at the same time to separate clothing from kitchen supplies from bedding. Showcase up to 5 different catalogs at a time.
• Tailored SectionsDivide the product catalog into custom sections to suit your clients’ needs. Clearly designate what’s available for men, women and kids or home, garden and kitchen.
• Display Names That SpeakChoose a custom display name for the product catalogs on a listing.
• Detailed DetailsAdd large photos, videos and clickable links to the details to give customers the information they need to make the purchasing decision.
Products/Services
www.metasenseusa.com
• Custom CalendarsCreate and display different calendars at the same time to separate company events from your community ones. Showcase up to 5 different calendars at a time directly on a listing.
• Clickable Event LinksMake your online events actionable with clickable links. Place links directly in the event details section to direct customers to a website or registration.
• Different Views, Different CustomersFlexible calendar views directly on a listing so customers can choose how they view the calendar – whether in a traditional calendar format or as a list.
• Display Names That SpeakChoose custom display names for the events on a listing.
• Seamless Calendar OrganizationEvent management that mirrors your client’s organization. Manage and track upcoming events with multiple internal calendars or lists that customers will see in one calendar on the listing.
Event Calendars
www.metasenseusa.com
Software to Make It Easy
Richer Content
Control and
Measurement
Update Once. Updates Everywhere.
Stand Out WithXtreme Listings+
Review Monitoring.Full Analytics.
Why MetaSense?
www.metasenseusa.com
HEADQUARTERS: 403 Commerce Ln, Suite 5West Berlin, NJ 08091 Phone #: (856) 873-9950Fax #: (856) 475-0555Email: [email protected]: www.metasenseusa.com www.metasenseinc.com
Contact Us
www.metasenseusa.com