Download - Yak and yeti
Comparative study of four hotels in Nepal
Crowne Plaza-Kathmandu Soaltee Hotel Annapurna282 RoomsTarrif Range- INR 9475RestaurantsAl Fresco- Authentic Italian Cuisine In An Elegant AmbienceCrown Plaza Club Lounge- Relax, Dine and Wine And Enjoy The Happy HourKakori- Restaurant Of Neo-Traditional Concept Serving Awadhi (Indian) op Delights For Dinner EverydayGarden Terrace Coffee Shop- Serve Continental Oriental And Indian Style Meals Throughout The DayBusiness Centre- Fully Equipped Business CentreSoaltee Crowne Plaza draws a steady crowd of tourist with the promise of deluxe accomodation at affordable prices
151 RoomsTarrif Range- INR 9499-12999RestuarantsArnikos Room- Chinese CuisineGhar-E-KababHotel’s Hospitality Exemplifies The Nation’s Philosophy Atithi Devo Bhawa(Guests are Like Gods)
COMPARISON BETWEEN THE HOTELS
Hotel :Yak And Yeti Hotel : Royal Singi
270 RoomsTariff Range: inr (8325-27000)Conference Hall : The Regal Ball Room, Senate Room ,Viceroy Room ,Regency Hall, Darbar Hall, Dynasty Crystal Room, Lal Darbar Conventional HallOld ArchitectureName of the hotel and the halls signify either nepalese history or culture
4 Star hotel 85 rooms with 4 Suite Restuarants- jharna coffee shop, mandala restaurant, bhanjyangbar, china mountain.
STRENGTHSNepal Tradition and
heritage.Wide range of services
Variety in offeringsState of the art business
center
WEAKNESSESExpensive food and
beveragesStereotyping of casinos
Average Service compared to world
class standards.Not well promoted and
positioned.
OPPORTUNITIESYounger and lower
bankroll customers for casinos
Marriage packageBusiness meetings and
conferences.
THREATSOther hotels and casinos in Nepal.
Political instability.Better foreign tourist
destinations.
SWOT ANALYSIS
Internal and external environment
Internal environment External environment
•Modern day sophistication greets cultural heritage in the ample grounds of the 100-year-old palace and newly designed structure of the hotel.• Delux rooms designed to harmonize with the special features of the Lal Durbar.•It is an ultra modern hotel, the traditional Nepali architectural features have been preserved.•Website – well navigated.•Some of the display carved windows are more than 200 years old.•Previledge card - Hotel Yak & Yeti bring you benefits and privileges beyond your wildest imagination. These privileges packed with value will keep you coming back for more.•Casino royale.
•Social movements, political agitations and violent conflicts producing prolonged political and constitutional deadlock.•Service sector is now recognized as a prominent place in National economy•Tourism Industry’s contribution is significant in Employment generation and Forex earnings•With upcoming Democratic scenario the future of Nepal looks promising.
USP
Modern day sophistication greets cultural heritage of Nepal in the vast grounds of the 125-year-old palace providing customised
tourist requirements.
60%20%
15%
5%
Tourists-’09(.5million)
HolidaysTrekkingPilgrimage & BusinessOthers
NEPAL TOURIST PIE
SEGMENTATIONStudentsBusiness travelers.Tourists.
TARGET TOURISTS- • Honeymoon• Pilgrimage• Leisure• Adventure• Business
POSITIONING
Target audience
Mission
"To be Nepal's most luxurious hotel with a team dedicated to outstanding personalized
service, surpassing guest expectation by providing the ultimate Nepalese Hospitality Experience and introducing Nepal to the
world”.
Promotion & Implementation strategy
Electronic MediaTripadvisor.comMakemytrip.com/cleartrip.com/ezeego.comStrategic allianceTravel Agencies-SOTC, Cox & KingsClub Mahindra.
Sales Action Plan And Implementation
Special Certified Tourist guidesCustomised Packages For
Honeymoon Pilgrimage Leisure Adventure Business
Privilege card sales force/ calling forceAirport source and destination deskFlights brochure + sponsor of the events
Special evening & events to be organised for the card holders & loyal guests To promote local customer Special Nepalese festivals and will depict Nepalese
cultureHospitality partner for visit Nepal tourism.Special Himalyan treks with Babu Malli
mastan.
Thank you!!!