Download - Yellow Media Media Kit

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INFLUENCING DAILY CHOICESYELLOWMEDIA

YELLOwMEDIA

SOUTHEAST ASIA’s FASTEST GROWING DIGITAL PUBLISHING GROUP

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>5MM>3MM

668%50+

Monthly page views

Unique visitors

owned & operated MEDIA TITLES

audience on mobile

partners across 4 cities in S.E.A.

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OUR AUDIENCEs LOVE US FOR OUR BOLD & FRESH CONTENT, SAYING IT AS IT IS ON PASSION POINTS THAT MATTER MOST TO MILLENNIALS.

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OUR AUDIENCE

0

15

30

45

60

> $20k

$20-40k

$40k-60k

>$60k

HOUSEHOLD INCOME

Female 48%

Male 52%

GENDER EDUCATION

0

15

30

45

60

High School

Junior College

Polytechnic

University

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GROWING ACROSS SOUTHEAST ASIA

Singapore Malaysia Indonesia Philippines

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Yellow Media AT A GLANCEOUR ASSETS OUR SERVICES OUR TECHNOLOGY

6 O&O Digital Publications & 50+ Partners in six distinct verticals of

Tech & Startups

Lifestyle & Food

Personal Finance

Female

Travel

Parenting

Our Native Advertising solutions include

Advertorials

Branded Videos

Paid Mentions

Our Brand Marketing solutions include

Design & Publishing

Content Management

Social Media Management

Content Planning Tool

Parrot

Content Discovery Tool

Pollen

User Engagement Tool

PollBuzz

BOLDMEDIAYELLOwMEDIA

OUR ASSETS

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Our Owned & Operated Publications

Vulcan Post is a top online publication focused on stories in the startup, digital and tech scene in Singapore & Malaysia.

AGE: 18-35 | M: 55 F: 45 Monthly PVs: 1 Million Facebook: 20k Likes

Discover SG is a lifestyle publication featuring all things exciting and happening in Singapore.

AGE: 18-35 | M: 45 F: 55 Monthly PVs: 400,000 Facebook: 10k Likes

Dollars & Sense aims to help Singaporeans make better financial decisions through easy-to-digest financial advice.

AGE: 21-40 | M: 60 F: 40 Monthly PVs: 400,000Facebook: 6.2k Likes

PassportChop is a travel, food and lifestyle magazine, specialising in useful tips and destination-based itineraries.

AGE: 18-45 | M: 45 F: 55 Monthly PVs: 1.2 Million Facebook: 12k Likes

Unzippedtv aims to entertain, educate and inspire self-confidence amongst young women in Southeast Asia.

AGE: 18-35 | M: 35 F: 65 Monthly PVs: 100,000 Facebook: 2k Likes

MumCentre is an online parenting resource specialising in practical tips on pregnancy, parenting & health. AGE: 23-45 | M: 25 F: 75 Monthly PVs: 100,000 Facebook: 24k Likes

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OUR MULTICHANNEL NETWORK OF INFLUENCE

Singapore

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OUR PARTNERS

LIFESTYLE & FOODDiscover SG is Yellow Media’s lifestyle & food portal, offering daily insights into the latest happenings in events, F&B and attractions in Singapore.

Our Lifestyle & Food Network has the best and most beloved media brands in Singapore in terms of food recommendations, places to be and shopping tips.

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OUR PARTNERS

TECH & STARTUPSVulcan Post is all about living life with a digital edge, covering stories in up and coming start ups, tech products and digital lifestyle. VP has a strong presence in Singapore & Malaysia.

Our Tech & Startups Network delivers the latest stories in the digital and entrepreneurial scene, catering to consumers, investors and businesses.

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OUR PARTNERS

FEMALEUnzippedtv brings unconventional topics to the table, saying it as it is. It’s mission is to empower the women of Southeast Asia and inspire self-confidence through honest, raw and real content.

Our Female Network covers stories in fashion, beauty, love & relationships, trends and marriage.

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OUR PARTNERS

FINANCeDollars & Sense’s motto is to help Singaporeans make better financial decisions, whether it’s purchasing their first home to investment decisions and tips.

Our Finance Network is equipped with media titles of various specialities and expertise within the finance industry.

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OUR PARTNERS

PARENTINGMumCentre brings to parents and parents-to-be practical information on pregnancy, parenting, health and education all under one site. With a presence in Philippines, Malaysia and Singapore, MumCentre has become a vital parenting resource for mums in the region.

Our Parenting Network reaches the widest audience of parents throughout Southeast Asia.

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OUR PARTNERS

TRAVELPassportChop specialises in providing top notch recommendations and itineraries to travellers of all experience levels.

With a focus on Asia, our Travel Network provides a 360 outlook on travelling within and beyond Singapore.


OUR SERVICES


BRANDED ADVERTORIALSYellow Media’s media titles offer paid advertorials for the promotion of branded messages within our content. Advertorials may be in the form of articles, listicles or interviews, highlighting your brand within our articles.

Advertorials are shared on our publications’ social media pages to maximise reach.


BRANDED VIDEOsYellow Media is offering a new service in video content as either standalone services or as complements to maximise reach for your advertorials.

Our branded video services come in the form of listicles, facticles, how-tos and walk-throughs to give your audience a better understanding of your brand, product, venue or attraction.


MENTIONSMentions are a great way for brands to generate awareness through our non-branded editorials.

We have tiers of Mentions: Paragraph & Sentence. Paragraphs are longer form mentions, either as part of a long-form article or an item on a listicle. Sentences are shorter mentions, usually appearing in 20 words or less within our articles.

Mentions (Sentence)

Mentions (Paragraph)


DESIGN & BRAND PUBLISHINGOur in-house team of designers and editorial writers are well-equipped in producing brand-owned publications for your brand.

We have capabilities in conceptualising, designing and producing brand-owned publications in both print and online.

DESIGN LAYOUT

INFOGRAPHICS

PHOTOGRAPHY

ILLUSTRATIONS

EDITORIAL LISTICLES

LONG-FORM

INTERVIEWS

OPINION PIECES


CASE sTUDIES


DELIVERABLES

GENERATING AWAReNESS

• Promote Marina Bay Precinct as a destination to “explore, exchange and entertain”

• Generate hype and excitement for MBSC 2016 and i Light

• 10 articles across six publishers, deployed in three phases

• 10 social media postings to drive traffic to the articles

• 06 additional social media postings during events

Urban Redevelopment Board engaged us on a six-month retainer to promote the Marina Bay Precinct and to generate awareness and excitement for two key events: Marina Bay Singapore Countdown 2016 and the i Light Marina Bay.

OBJECTIVES


GENERATING AWAReNESSUrban Redevelopment Board engaged us on a six-month retainer to promote the Marina Bay Precinct and to generate awareness and excitement for two key events: Marina Bay Singapore Countdown 2016 and the i Light Marina Bay.

274,951article views

7,000+ Social Media engagements


DELIVERABLES

CONSUMER EDUCATION

• Inform and change perceptions that housing is not unaffordable in Singapore

• Educate public on their financial options when purchasing a home

• 01 article on Dollars & Sense, guiding first time home owners in purchasing a BTO home

• 01 Facebook Post to share the article on Dollars & Sense’s Facebook Page

Ministry of National Development was looking for a content creator for its Housing Affordability Campaign, aimed at changing the perception among the population that housing in Singapore is unaffordable.

OBJECTIVES

117,974 article views

6,973 Facebook engagement


USER ACQUISITION

• Generate awareness for SPARK Asia and educate customers of app functionality

• Drive downloads and demand for the app

• 01 article on Vulcan Post to introduce SPARK Asia

• 01 Facebook Post to share the article on Vulcan Post’s Facebook Page

SPARK Asia is a mobile photo printing app based in Singapore. They approached us in their early stages to drive awareness for the brand while encouraging downloads and usage for their app.

OBJECTIVES

DELIVERABLES

Increased User Base by 300%

in 1 Month

BOLDMEDIAYELLOwMEDIAD

ow

nlo

ads

0

1250

2500

3750

5000

Nov Dec Jan Feb Mar Apr May Jun Jul Aug

Increased User Base by 300%

in 1 Month

“Vulcan Post was incredibly effective for

us. When they covered us, our

downloads increased by 300%, it blew

our minds away!”

- Max Lee, co-founder of SPARK Asia

USER ACQUISITION


BRANDINGJCube (CapitaLand Malls) appointed Yellow Media to take on the duties in establishing and maintaining branding, design, look & feel and tone of voice of JCube’s marketing collaterals from their bi-monthly magazine J.Mag to their in-mall decorations and social media accounts.

• JCube’s brand identity suffered from inconsistent branding across its marketing materials

• It’s key mailer J.Mag has inconsistent look & feel from issue to issue

• Establish J.Mag as the centrepiece for campaign visuals

• Create a template for J.Mag to keep a consistent look & feel

• Take over social media management duties for JCube, to reinforce brand identity and visual on the digital sphere

PROBLEM

SOLUTION


BRANDING

J.MAG IN THE PAST

YOUTH FAMILYMay ‘15Mar ‘15 Nov ‘15 Feb ‘16


J.MAG 2016 ‘GRID Template’

BRANDING

Brands we have worked with



OUR TECHNOLOGY


PARROT

• Search for viral content or topics using keywords, time frame, topics and range of publications

• Get alerts for keywords that matter to you

• Content Planning - Brands who run their own content portals or social media sites, to find topics or content to share and write about

• PR - monitor the media for viral topics and plan story angles for pitches around them

Parrot is a content discovery tool, empowering users to discover trending topics and articles based on Facebook shares and engagement. Brands are able to use this tool to find out what’s viral on a daily basis and plan content around it.

HOW IT WORKS

WHAT IS IT GOOD FOR


POLLEN

• Drive traffic to or within your site by showing your articles, products, and videos to the right audience on popular, fast-growing publications in Southeast Asia.

• Pollen is great for brands who produce content to acquire traffic from top publications

• Pollen also increases time spent on your site by recommending related and popular content within your site

Pollen is a Southeast Asia content discovery platform. Publishers use Pollen to surface relevant content to their readers, be it sponsored content or in house content. Publishers also add a new revenue stream by offering these recommendations to high-quality third-party content on other sites.

HOW IT WORKS

WHAT IS IT GOOD FOR


POLLBUZZ

• Increase brand engagement through a voting mechanic

• Obtain useful reader sentiment and insights into their preferences through voting results

• PollBuzz is particularly useful for engaging with readers immediately after they have consumed an article

• Increase time spent on an article and your brand by adding an interactive element to an advertorial or branded post

PollBuzz provides brands and publishers with a simple yet powerful way to captivate your audience and promote content engagement, which results in higher time spent on site. It allows brands to obtain useful insights into readers’ minds and preferences.

HOW IT WORKS

WHAT IS IT GOOD FOR

YELLOwMEDIA

Yellow Media AT A GLANCEOUR ASSETS OUR SERVICES OUR TECHNOLOGY

6 O&O Digital Publications & 50+ Partners in six distinct verticals of

Tech & Startups

Lifestyle & Food

Personal Finance

Female

Travel

Parenting

Our Native Advertising solutions include

Advertorials

Branded Videos

Paid Mentions

Our Brand Marketing solutions include

Design & Publishing

Content Management

Social Media Management

Content Planning Tool

Parrot

Content Discovery Tool

Pollen

User Engagement Tool

PollBuzz

YELLOwMEDIA

Thank you.

Download - Yellow Media Media Kit

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