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Solution
IndiaExpansion
F I V E D I A M O N D F R A M E W O R K
Arena Vehicle Differentiator
Major cities of India Enter the market fromscratch with it’s largeamount of capital.
Targeting tourists inIndia and focus on newand diverse businesses
UsabilityDevelopment
F I V E D I A M O N D F R A M E W O R K
Arena Differentiator Economic Logic
Fit with SMD platforms Few online informationproviders have thevideo feature and link toGPS
Increase usability ofYelp’s review servicesto users: more trafficand profitability
Vehicle
Adding the videofeature Yelp’s App in the built-in navigation system ofcars
THE SEVEN SFRAMEWORKSTRATEGYAdapt to the Indian marketAttaining smaller businesses (street vendors and farmer’smarkets) on Indian Yelp appAttract tourists in IndiaBalanced commitment on protecting both customers andbusinesses with reliable reviews
STAFFHire new employees in IndiaIndia’s IT industry currently has over 3.5 million workers
SKILLSTechnological capabilities in website development to modifydesigns of Yelp’s desktop and mobile interfacesIndian employees with great R&D knowledge
THE SEVEN SFRAMEWORKSYSTEMYelp’s current sophisticated algorithm filters out about 25% ofthe reviews submitted to YelpRestaurant search: Most frequently used review site vs.OpenTable and ZagatLocal directories: Most influential, trustworthy, highest quality vs.TripAdvisor and Angie’s ListMobile: more actions and deeper user engagementTips, Reservations, Photos, Check-in, Maps, Call (Phone), andDealsContinuous development of mobile app to address threat ofGoogle+ LocalTurn use of Yelp to part of daily routines of customersChange in rating system: Elite Yelpers and non-Elite Yelpers
SHARED VALUEReal people, real reviews