Download - Your Church Online
Your Church Online
• Outreach focus
• Outreach focus• Create a clear path for guests
• Outreach focus• Create a clear path for guests• Your first impression
• Outreach focus• Create a clear path for guests• Your first impression• Give them a sample of who you
are• Answer the questions someone
would have
• What are your ministry leader’s goals for the website?
• What are your ministry leader’s goals for the website?
• What do your members want?
• What are your ministry leader’s goals for the website?
• What do your members want?• Take a poll
• Fight the temptation of putting everything on the front page
• People won’t filter through a text heavy page
• Fight the temptation of putting everything on the front page
• People won’t filter through a text heavy page
• Service times and location need to be easy to find
• Fight the temptation of putting everything on the front page
• People won’t filter through a text heavy page
• Service times and location need to be easy to find
• Create navigational paths
• Commit to keeping things up to date• More relevant to visitors• Regulars will use it more
• Commit to keeping things up to date• More relevant to visitors• Regulars will use it more
• Consider decentralized updating with review
• Commit to keeping things up to date• More relevant to visitors• Regulars will use it more
• Consider decentralized updating with review
• If it lives on paper, it should live online too.
• You can’t fake who you are• A traditional church shouldn’t
have a grungy website• If you’re not multi-cultural, your
pictures shouldn’t be either
• You can’t fake who you are• A traditional church shouldn’t
have a grungy website• If you’re not multi-cultural, your
pictures shouldn’t be either• Can you deliver on what you
promise?
• You can’t fake who you are• A traditional church shouldn’t
have a grungy website• If you’re not multi-cultural, your
pictures shouldn’t be either• Can you deliver on what you
promise?• Know your voice
• You can’t fake who you are• A traditional church shouldn’t
have a grungy website• If you’re not multi-cultural, your
pictures shouldn’t be either• Can you deliver on what you
promise?• Know your voice• Find a rhythm for updating
• Everything you do communicates something
• Everything you do communicates something
• What is your website saying?
• How will your site look on a mobile phone or a tablet?
• How will your site look on a mobile phone or a tablet?
• Do you need a mobile site?
• How will your site look on a mobile phone or a tablet?
• Do you need a mobile site?• Are you using flash?
• How will your site look on a mobile phone or a tablet?
• Do you need a mobile site?• Are you using flash?• Will your videos play?
• People are already using social media
• Go where they are
• People are already using social media
• Go where they are• Makes it easier for them to share
your church
• People are already using social media
• Go where they are• Makes it easier for them to share
your church• A way to push people back to your
website
• People are already using social media
• Go where they are• Makes it easier for them to share
your church• A way to push people back to your
website• Analyze what makes sense for
your church.
• Create a fan page• Your attendees interaction with
you will appear to their friends• Claim your custom URL after
getting 25 fans
• Places (iPhone/iPod)• Claim your place
– Lets you do updates– Edit information– Eventually your main page
• Custom tab• Similar to a splash page• Requires HTML knowledge
• If you’re already doing video, why not put it on YouTube?
• Let’s you become part of the media stream and makes it easy for people to share
Contact
• Jerod Clark• [email protected]• 800.879.6555
• Web: www.churchjuice.com• Twitter: @churchjuice• Facebook: facebook.com/churchjuice
Why Give a Tweet?Social Media and Church Communications
What is Social Media?
• It’s more than Facebook and Twitter.
What is Social Media?
• It’s more than Facebook and Twitter.• It’s a culture shift to being:• Accessible• Transparent• Listening• Personal• Authentic•Open
What is Social Media?
• It’s more than communications or marketing.• It’s not an arm of your ministry. It is your ministry.
• It’s a new way to … research, recruit, network, develop projects, care, everything.
•It’s NOT an extra task. Or an add on. It’s a mindset.
What is Social Media?
• It’s more than communications or marketing.• It’s not an arm of your ministry. It is your ministry.
• It’s a new way to … research, recruit, network, develop projects, care, everything.
•It’s NOT an extra task. Or an add on. It’s a mindset.
It reshapes your job.
“Social Media Isn’t For Me”
• Why you should care:• 1 of 8 married couples in US met on social media.• In 2009, Boston College stopped giving e-mail
addresses to freshmen.• Social media has overtaken porn as #1 activity online.• If Facebook were a country, it’d be the 3rd largest.• To reach 50 million users, it took • Radio: 38 years• TV: 13 years• Internet: 4 years
“Social Media Isn’t For Me”
Facebook reached 200 million in less than 12 months.
“Social Media Isn’t For Me”
• People in your congregation are already on social media sites.
Social Media Isn’t For Me
• People in your congregation are already on social media sites.
• If you resist it, you’re missing a chance to reach people.
Social Media Isn’t For Me
• People in your congregation are already on social media sites.
• If you resist it, you’re missing a chance to reach people.
• Jesus went to people where they were.
Social Media Isn’t For Me
• People in your congregation are already there.
• If you resist it, you’re missing a chance to reach people.
• Jesus went to people where they were.
Social Media Isn’t For Me
• People in your congregation are already there.
• If you resist it, you’re missing a chance to reach people.
• Jesus went to people where they were.• So social media is important…but what
strategy makes sense for YOU?
A Closer Look
• Facebook won’t reach everyone. Neither will Twitter. Or YouTube.
• But they can each work as part of a thought-through integrated web strategy.
You Can Reach Multiple Audiences
• First things first: Who is where?
• 17% -- 25 & younger• 74% -- 26-54• 9% -- 55 & older
You Can Reach Multiple Audiences
• First things first: Who is where?
• 17% -- 25 & younger• 74% -- 26-54• 9% -- 55 & older
• 40% -- 25 & younger• 53% -- 26-54• 7% -- 55 & older
Let’s Get to Know These Users
*Infographic from DigitalSurgeons, Jan 2011
Let’s Get to Know These Users
*Jan 2011 Infographic from DigitalSurgeons
Twitter Basics
• Micro-blogging: 140 characters• You follow people/organizations. You
‘subscribe’ to get updates from users – like a personalized news scroll.
• You also produce your own feed that people choose to receive.
Twitter Basics
• Old Twitter: What are you doing?
Twitter Basics
• New Twitter: See what people are saying…
Twitter Basics
• News you can use:• @username: Reply to someone or tag someone in
a tweet• #hashtag: creates a feed and helps in search• Lists help dam the stream
Twitter Tools
• URL Shorteners
Twitter Tools
• Free Apps
Tweetie
TweetDeck
Hootsuite
Twitter Examples: Granger Community Church
Twitter Examples: Park Community Church
Other Twitter Uses
• Follow people you like. And their followers.• Get local (nearbytweets.com)• Have your pastor tweet• Prayer list• In-service tweeting• Give the church staff a face/identity• Utilize as an on-phone update system for volunteers• Research: “Anybody remember that TV show’s name?”
Facebook Basics
• Fan Pages– What you post goes
right into the news feed.
– Easier to share information
– Vanity URL
• Groups– Sent messages to
group members inbox.
– More privacy settings– Walled off
Facebook Basics
• New Facebook pages• Now works like a personal profile
Two Things to Be on Facebook
Be a good date.
Two Things to Be on Facebook
Be the sandbox.
• Facebook is all about community sharing.• Beyond writing: video, pictures, links
Two Things to Be on Facebook
Facebook Best Practices
• Know why you’re there:• What does your audience expect from you? • How do they want to engage? • What can you do besides telling them about
you?• Want to be the Sandbox? Ask questions• Empower your community• Solve a problem.• Post Daily. Even on Weekends
• Schedule updates with HootSuite
Facebook Examples: Granger CC
Facebook Examples: LifeChurch.tv
Facebook Examples: LifeChurch.tv
Facebook Examples: LifeChurch.tv
Integrating social media
• All Social Media should be a part of an overall communications & web strategy.• Facebook, Twitter• Video sharing: YouTube, Vimeo, Tangle• Picture sharing: flickr• Blog• RSS Feed• Email• Texting• Social Share
Facebook Advertising
• Benefits:• You set the price.• Incredible ability to focus.• Great cost-per-result.
• Tips:• Show faces.• Make a tie-in.• Solve a problem.• Test, test, test.
Integrating social media
• A cautionary tale:
Good: Integrating social media icon on home page.
Bad: Doing so when you have no social media strategy
Final Thoughts
• Pick what works for you.
Final Thoughts
• Pick what works for you.• Find your niche/identity
• What is expected from your brand? • What problem can you solve?
Final Thoughts
• Pick what works for you.• Be authentic to who you are.
Final Thoughts
• Pick what works for you.• Be authentic to who you are.• You will lose some control.
• And that’s OK
Final Thoughts
• Pick what works for you.• Be authentic to who you are.• You will lose some control.• Keep things up to date.
Final Thoughts
• Pick what works for you.• Be authentic to who you are.• You will lose some control.• Keep things up to date.• It takes a commitment.• If you’re going to do it, do it right.• Find an owner. Equip those who are already doing it.
•Questions?