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Youth Entrepreneurship
Session 4
September 14, 2009
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Today’s Session
• Why Youth?• What Youth Want?• Engagement First!• Youth Attraction Second!• Youth “E” Strategies Third!• Stories from the Field
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Youth Impact…
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Youth – Your Secret Weapon
Change is hard for most rural communities. In this culture entrepreneurship can be challenging.
But in our rural culture youth enjoy a remarkable freedom. They can open the door within our communities to allow an entrepreneurial culture to root and grow.
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Youth Are Critical to Rural Vitality!• 3:1 positive impact upon population• Educated Workforce• Major Consumers• New Energy & Skills• Retention of Generational Wealth
Future Community Entrepreneurs
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The Big Picture…
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What Youth Want?
We can not assume we know what our youth really want from us or our communities unless we engage in a dialogue where this understanding can emerge and be clarified.
Craig Schroeder – Youth DirectorRUPPI Center for Rural Entrepreneurship
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But, What Are Youth Saying?• I’m waiting to graduate, then I will…• Other than sports, we get negative attention.• Adults seem desperate to keep us here.• Why is it adults always want to build a new
community building? We’d like a theater, or…• I would like to take an entrepreneurship class.• We want to help pick the color!• If there was a good job here, I’d come back.’
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Rural Kansas
Plan toAttend College
Picture Living in Home Town
Want toOwn Business
OwnBusiness Now
Atwood 85% 52% 37% 15%
Onaga 89% 48% 35% 16%
Sedan- Cedar Vale 74% 47% 44% 19% Overall N=6,059 86% 51% 44% 14%
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Holt County, Nebraska
Plan to Attend College
Desire to Return Home
Want to Own Business
Own Business Now
Atkinson Pop. 1,380 96% 66% 57% 14%
O’Neil Pop. 3,852 98% 55% 64% 12%
Stuart Pop. 650 100% 66% 60% 14%
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Make youth a priority...Engage them
• Really listen to them• Participate in their activities – Seek out youth
with entrepreneurial ideas• Ask them about plans after graduation• Demonstrate interest - Support their ideas• Find out what they need to be successful
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Support youth programs
• Job shadowing and internships• Scholarships and apprenticeships• Education on personal finance• Peer networks and adult mentors• Leadership skill building for youth
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Develop economic and educational opportunities
• Generational business transfers• Micro-lending fund; Grant making by youth• Entrepreneurship courses• Business incubator and support services• Youth council• Community leadership positions• Link aspirations to opportunities
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Model service and pride in your community
• Demonstrate your heart for community service & invite youth to serve with you
• Recognize youth already serving in your community
• Lead community youth groups• Be a youth mentor in your community
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Promote positive attitudes and conversations
• Change your dinner conversations• Promote your community’s strengths• Be honest about realities• Explore how youth could make a difference• Explore career alternatives to being an
employee
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How do communities involve youth?
Do to Youth Do for Youth Do with Youth
Skateboard Zoning
Trash Cleanup
Focus on Stars and Ignore Other Youth
Teen Center
College Scholarships
Tell Youth the Right Way to Do Things
Youth Events
Decision Making
Listen and Support Youth Discovery
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Building a Youth Engagement System©
Positive Community
Attitude and Support of
Youth
Quality Economic
Opportunities & Education
Heart for Service and Pride in Community by Youth
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First: Set A Goal!
Youth Attraction
Making your community a more attractive choice for young people!
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Youth AttractionEngagem
ent
Attraction
Entrepreneurs
Renewal
19
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YouthEntrepreneurship
Strategies
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Youth Centered Entrepreneurial Development System
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Identifying E-Youth• May not immediately come to mind• Can be introverted to very engaging• Creative and enjoy experimenting• Find them in the workshop or craft room• May not be high academic achievers• Often have one or more mini-businesses• May talk about markets more than sports e• They are wired differently
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Consideration…
YouthEDS
AreaEDS
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Consideration…Youth Safety/Well Being
• Youth with Youth• Youth with Adults• Youth on the Move
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Consideration…YouthMost are Aspiring &
Startups
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Aspiring and Startups
Characteristics:•Motivated to Change Life
•An Idea (exploring an)
•Unsure, Afraid•Secretative•Don’t Know How to Proceed
Needs & Wants:• Moral Support• Ideal Processing• Self-Awareness• Risk Assessment• Framework for
Going Forward
Good Personal Choice
Viable Concept
Stories:• Lilly Warren• Cody Foster• Shirley
Williams• Rah Trost• Brenda Emery
Strategies:• REAP – NE• Sirolli – KS• WV Options –
WV• NC Real
Enterprises – NC• Shenandoah, IA
Best Practices:• Listener• Coach or Facilitator• Sorting Out
Framework Business
Planning Eship
Course Feasibility
Study Counselin
g
Why?• Moral Support• Opportunity• Equity• Diversity• Pipe Line• Creativity
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Elements of a Youth EDS
BuildingBlocks
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Consideration…Three Journeys
Personal Knowledge Action
•Orientation•Preferences•Goals•Realities
•Maturity•Management•Finance•Production
• Action Learning
• Success & Failure
• Evolutionary Success
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A Progression
IdeaGeneration Community
Needs
BusinessPlanning
Businesses
Exposure FeasibilityCompetitionBusiness
GamesFinancialConcepts
FinancialLiteracy
K Elementary Middle High School
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Consideration…Think About This
Experiential LearnersEntrepreneurship
Connection
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Consideration…Importance of Place
Rural LifePreference & Choice
Entrepreneurshipas a Career Choice
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Stories…
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Message: There are no limits!
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Welcome Back Home Exercise
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Ord’s Young Entrepreneur Fair
The Vision: 100’s of Young
Entrepreneurs! Nancy GlaubkeBusiness Development
Coordinator
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First E Class…
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The Fair…
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McCook, Nebraska
• Area Trade Center• 9,000 Residents• Very Rural• Losing Population• Loss of Young People
The FlipSide of theBrain Drain
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McCook, Nebraska
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Brookfield, Missouri
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Brookfield, MissouriYouth Entrepreneurship
Summit
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ResourcesFor
Communities
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4-H Entrepreneurship Investigation
4h.unl.edu/esi
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Local Resources:• Teachers and School Organizations• Youth Programs and Leaders• Young Adults• Successful Entrepreneurs• Parents and Grandparents• Service Providers• Volunteers
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A Final Thought…
Cycle
of Progress
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Valley County, Nebraska