Download - YOUTUBE / GOOGLE
Transcript
![Page 1: YOUTUBE / GOOGLE](https://reader034.vdocument.in/reader034/viewer/2022042602/55a5c6a01a28abdc6d8b472e/html5/thumbnails/1.jpg)
New Rules of Content Strategy
![Page 2: YOUTUBE / GOOGLE](https://reader034.vdocument.in/reader034/viewer/2022042602/55a5c6a01a28abdc6d8b472e/html5/thumbnails/2.jpg)
1. GRWM2. x millions de vue sur YT3. Millenials
ReachGRWM
![Page 3: YOUTUBE / GOOGLE](https://reader034.vdocument.in/reader034/viewer/2022042602/55a5c6a01a28abdc6d8b472e/html5/thumbnails/3.jpg)
Unboxing
![Page 4: YOUTUBE / GOOGLE](https://reader034.vdocument.in/reader034/viewer/2022042602/55a5c6a01a28abdc6d8b472e/html5/thumbnails/4.jpg)
Reach
![Page 5: YOUTUBE / GOOGLE](https://reader034.vdocument.in/reader034/viewer/2022042602/55a5c6a01a28abdc6d8b472e/html5/thumbnails/5.jpg)
104mvues
65mvues
140mvues
51mvues
29mvues
22mvues
Les spots TV du Super Bowl ont presque toutes dépassé le million de vues
![Page 6: YOUTUBE / GOOGLE](https://reader034.vdocument.in/reader034/viewer/2022042602/55a5c6a01a28abdc6d8b472e/html5/thumbnails/6.jpg)
Mais encore ?
![Page 7: YOUTUBE / GOOGLE](https://reader034.vdocument.in/reader034/viewer/2022042602/55a5c6a01a28abdc6d8b472e/html5/thumbnails/7.jpg)
Creation :0 contrainte de temps
![Page 8: YOUTUBE / GOOGLE](https://reader034.vdocument.in/reader034/viewer/2022042602/55a5c6a01a28abdc6d8b472e/html5/thumbnails/8.jpg)
Creation :emotionnel>fonctionnel
![Page 9: YOUTUBE / GOOGLE](https://reader034.vdocument.in/reader034/viewer/2022042602/55a5c6a01a28abdc6d8b472e/html5/thumbnails/9.jpg)
Curation :emotionnel>fonctionnel
![Page 10: YOUTUBE / GOOGLE](https://reader034.vdocument.in/reader034/viewer/2022042602/55a5c6a01a28abdc6d8b472e/html5/thumbnails/10.jpg)
Collaboration :Made for YouTube ++
![Page 11: YOUTUBE / GOOGLE](https://reader034.vdocument.in/reader034/viewer/2022042602/55a5c6a01a28abdc6d8b472e/html5/thumbnails/11.jpg)
Time
Con
ten
t br
oadc
asti
ng
Entertain / Always On / Link with your audience
Educate / Answer YT Search queries
Inspire / Be there when the audience is surfing on YT
Help
Hub
New Rules of Content Strategy
![Page 12: YOUTUBE / GOOGLE](https://reader034.vdocument.in/reader034/viewer/2022042602/55a5c6a01a28abdc6d8b472e/html5/thumbnails/12.jpg)
Time
Con
ten
t br
oadc
asti
ng
Help
Hub
New Rules of Content Strategy
![Page 13: YOUTUBE / GOOGLE](https://reader034.vdocument.in/reader034/viewer/2022042602/55a5c6a01a28abdc6d8b472e/html5/thumbnails/13.jpg)
Prêts ?