ZARA SWOT ANALYSIS
Huang Lucheng (Adelita)
Outline
• Introduction
• Strengths
• Weaknesses
• Opportunities
• Threats
INTRODUCTION
From Spain
Belongs to the Inditex
Group
From 1975
International company
27,000 employees
2,000 stores in 60
countries
Strengths
• Rapid supply chain
• Marketing strategy
Rapid supply chain
Own productio
n plant
Own logistics system
Supply chain
Marketing strategy
• Fast fashion
• Stockout state
Weaknesses
• Limited online service
• Product quality
Opportunities
• Potential consumers in developing countries
• Advertising
Threats
• Competitors
• High labour cost in European areas
Conclusion
• Zara has strengths and opportunities.
• It also has some problems to face to.
ReferencesANON., 2008. Datamonitor: Inditex S.A.. Inditex SWOY Analysis [online], Available at:<URL:http://web.ebscohost.com/ehost/detail?vid=7&hid=7&sid=0fe046cb-7135-4556-87c4-962149f847e2%40sessionmgr11&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=35423451 > [Accessed 18 August 2012].
ANON., 2009. From Prada to Zara: Is the global recession out of fashion? Strategic Direction, 25, 9-11.FERDOWS, K., LEWIS, M., and MACHUCA, J., 2004. Rapid-Fire Fulfillment. Harvard Business Review, 82, 104-110.KENNA, A., 2011. Zara Plays Catch-Up With Online Shoppers. Bloomberg Businessweek, 29th Aug, 24-25.
Thanks for listening!!