Download - Zero in to your targets
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ZEROIN
TO YOUR
TARGETSTuesday, May 28, 13
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Santhanaram JayaramBusiness Communication Coach
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Who are my customers?
How can I identify them?
Tuesday, May 28, 13
Buy in
+ Decide
+ Criteria
+ Money
+ InterestMarket
Zero in to the your targets
Let us lookat a few keywords
Tuesday, May 28, 13
Buy in
+ Decide
+ Criteria
+ Money
+ InterestMarket
Zero in to the your targets
Tuesday, May 28, 13
Buy in
+ Decide
+ Criteria
+ Money
+ InterestMarket
Zero in to the your targets
PopulationIt could be anybody
Tuesday, May 28, 13
Buy in
+ Decide
+ Criteria
+ Money
+ InterestMarket
Zero in to the your targets
Potential Market
They likeyour product orService
Tuesday, May 28, 13
Buy in
+ Decide
+ Criteria
+ Money
+ InterestMarket
Zero in to the your targets
Available MarketThey could afford it
Tuesday, May 28, 13
Buy in
+ Decide
+ Criteria
+ Money
+ InterestMarket
Zero in to the your targets
Qualified Available MarketThey meet yourlegalrequirements
Tuesday, May 28, 13
Buy in
+ Decide
+ Criteria
+ Money
+ InterestMarket
Zero in to the your targets
Target Market
They havethe abilityto make decisions
Tuesday, May 28, 13
Buy in
+ Decide
+ Criteria
+ Money
+ InterestMarket
Zero in to the your targets
Penetrated Market
They have bought from you
Tuesday, May 28, 13
