![Page 1: ZinMobi - 3XE Data & Mobile Marketing Conference 2016](https://reader036.vdocument.in/reader036/viewer/2022070514/58827de71a28ab24788b5e71/html5/thumbnails/1.jpg)
Optimising the Customer Journey andWinning with Data-Driven Direct Mobile Marketing
Losing Sucks!
![Page 2: ZinMobi - 3XE Data & Mobile Marketing Conference 2016](https://reader036.vdocument.in/reader036/viewer/2022070514/58827de71a28ab24788b5e71/html5/thumbnails/2.jpg)
“Unlock the Mysteries of
Your Customer Relationships”
Authors identified29 different types of relationships.
July/Aug 2014 issue @zinmo
bi
![Page 3: ZinMobi - 3XE Data & Mobile Marketing Conference 2016](https://reader036.vdocument.in/reader036/viewer/2022070514/58827de71a28ab24788b5e71/html5/thumbnails/3.jpg)
Customer Journey
@zinmobi
![Page 4: ZinMobi - 3XE Data & Mobile Marketing Conference 2016](https://reader036.vdocument.in/reader036/viewer/2022070514/58827de71a28ab24788b5e71/html5/thumbnails/4.jpg)
Build A Database
1(and if you already have one start using it properly)
![Page 5: ZinMobi - 3XE Data & Mobile Marketing Conference 2016](https://reader036.vdocument.in/reader036/viewer/2022070514/58827de71a28ab24788b5e71/html5/thumbnails/5.jpg)
5M Mobile Subscribers in Ireland(excl. mobile dongles and M2M)
We have 4M unique Irish mobile numbers on our database proving people want direct relationships with brands
![Page 6: ZinMobi - 3XE Data & Mobile Marketing Conference 2016](https://reader036.vdocument.in/reader036/viewer/2022070514/58827de71a28ab24788b5e71/html5/thumbnails/6.jpg)
EmbraceExperimentation 2
@zinmobi
![Page 7: ZinMobi - 3XE Data & Mobile Marketing Conference 2016](https://reader036.vdocument.in/reader036/viewer/2022070514/58827de71a28ab24788b5e71/html5/thumbnails/7.jpg)
@zinmobi
The real Paddy Power Marketing Story
Understand the Data
Test,Analyse,Refine.
ExecuteFast
![Page 8: ZinMobi - 3XE Data & Mobile Marketing Conference 2016](https://reader036.vdocument.in/reader036/viewer/2022070514/58827de71a28ab24788b5e71/html5/thumbnails/8.jpg)
3In the hyper information age the “Nerds” will be
the marketing superstars.
Hire Nerds
![Page 9: ZinMobi - 3XE Data & Mobile Marketing Conference 2016](https://reader036.vdocument.in/reader036/viewer/2022070514/58827de71a28ab24788b5e71/html5/thumbnails/9.jpg)
Hi Ed, thanks for your recent purchase. Quote this code 245-126 to get a free X next time you spend Y. Valid till 31.1.16. Unsub text STOP to 50187.
The power of Thank
You.
![Page 10: ZinMobi - 3XE Data & Mobile Marketing Conference 2016](https://reader036.vdocument.in/reader036/viewer/2022070514/58827de71a28ab24788b5e71/html5/thumbnails/10.jpg)
We have 6.2 million
customers, we should have 6.2 million
storefrontsJeff Bezos, Amazon CEO
“”
@zinmobi
![Page 11: ZinMobi - 3XE Data & Mobile Marketing Conference 2016](https://reader036.vdocument.in/reader036/viewer/2022070514/58827de71a28ab24788b5e71/html5/thumbnails/11.jpg)
Recap:1. Build A Database2. Embrace
Experimentation3. Hire Nerds (or
cute Kerry hoors!)
![Page 12: ZinMobi - 3XE Data & Mobile Marketing Conference 2016](https://reader036.vdocument.in/reader036/viewer/2022070514/58827de71a28ab24788b5e71/html5/thumbnails/12.jpg)
For a free 2 hour consultation to review your customer journey optimisation
text DIGITAL to 50015