Downtown Lexington Partnership (DLP) Managers of Downtown on behalf of our partners (Downtown Lexington Corporation, Lexington Downtown Development Association and Downtown Lexington Management District) and our

stakeholders.

June 2018 Activity Report Summer was in full swing with hosting, sponsoring and planning special events and working to improve Downton marketing. DLP hosted another year of the Bike Lexington Family Fun Ride presented by Pedal Power and Republic Bank. This family-friendly, free event attracted more than 500 participants of all ages. Central Bank Thursday Night Live enjoyed a good month of concerts and planning continued for the Fourth of July holiday events and Fountain Film series. DLP and Downtown Lexington Management District (DLMD) also sponsored the Paint The Town which attracted more than 40 artists to create a masterpiece of Downtown. In addition, DLP hosted a new type of meet and greet event attracting more than 25 members to attend Lexington Legend’s baseball game. In June, DLP initiated a public engagement-focused process to create a new brand and Downtown website. Working with our creative agency, Fieldtrip, we hosted a kick-off reception, four focus group meetings and other public outreach events allowing nearly 400 people to participate in the brand development. The process is expected to last through the summer with a launch in October. Stay tuned for exciting updates! Finally, Spin bike share program launched on June 29th centered in the Downtown area. Look Sincerely Terry Sweeney President/CEO

Bike Lexington

Paint The Town

Branding Kick-off Reception

Development and Placemaking: Attract new businesses, development and residences; increase sales activity and street level occupancy and improve existing buildings and urban design. I. Plan Downtown development in coordination with City of Lexington and private sector.

A. Met with M. Ramer, VisitLex to discuss downtown wayfinding system and updates to the signs.

B. Met with J. Duncan, Director of Planning, to discuss code enforcement, development processes, and downtown coordination.

C. Met with K. Yan about property improvement grants and city approval processes in Courthouse Overlay District.

II. Attract new businesses and development and increase street level occupancy A. Managed Property Improvement Grant Program.

1. Worked with S. Ebbitt, Bluegrass Tavern, on project scope and Courthouse Overlay application.

2. Met with D. Harrison, Country Boy Brewing, R. Gill, Harman Construction, about Country Boy Brewing project and grant application.

3. Worked with Kurt and Kremena; Unlearn Fear and Hate on their application. B. Met with P. Suiter, Republic Bank, on development questions regarding a historic property

on Short St.

III. Document and report the economic activity and impact of Downtown. A. Confirmed internship with K. Moore and WKU to conduct census of downtown properties. B. Developed booklets for the Impact Study and Survey results and began working with Print

Lex for distribution to Downtown Lexington Management District (DLMD) property owners. C. Documented new project pipeline.

1. Updated Project Tracking Document. 2. Updated Business Open/Close tracking sheet.

Environment: Create a cleaner, safer, more beautiful and accessible Downtown. I. Improve Cleanliness and Perceptions of Cleanliness.

A. DLMD Ambassador Team tracking. DLMD’s four-man cleaning crew recorded the following activity:

1. 881 pounds of debris and trash collected. 2. 57 Graffiti sites removed/painted over. 3. 39 Customer contacts. 4. 4 Business contacts. 5. 11 Panhandling. 6. 3 Sidewalk drains cleared. 7. 7 Requests for police. 8. 22 Motorist assists. 9. 81 Block of Weed Abatement.

10. 31 Power Washing Hours. B. Began spring cleanup.

1. Initial spring clean-up items in zone 1 began being addressed. 2. Met with G. Means, LexPark, on Village Square garage improvements.

ssador picture

II. Improve Safety and Perceptions of Safety

A. Began working with Block By Block to create the parking lot attendant program. B. Assisted DLMD with adding two bike safety ambassadors.

III. Improve Accessibility, Infrastructure and Connectivity

(Multimodal Mobility). A. Supported launch of the Spin bike share program

1. Met with D. Wong, Spin to discuss how DLP can provide ongoing support.

IV. Improve Beautification, Public Spaces and Placemaking.

A. Discussed electric box art locations with A. Poe, Environmental Services Department.

B. Coordinated with J. Wuorenmaa to be placed on Corridors Commission meeting agenda regarding electric box art.

C. Met with J. Pitter, consultant; L. Adkins, BGCF; N. Davis, Library; to partner on the Inclusive Cities Play Date.

1. Developed list and contact info of potential design volunteers and sent initial introductions of the project to them.

2. Sponsored materials and snacks for the project. D. Supported Town Branch Commons and Park.

1. Participated in call with B. Peacher to discuss grant of DLP funds for to support Town Branch Commons.

Experience and Activation: Increase sales, visitorship and investment in Downtown and attract more members and sponsors through strategic marketing, programming and developing/managing events. I. Market and Promote Downtown and Businesses.

A. Develop new Downtown brand, website, social media tools and strategic marketing plan.

1. Hosted Brand Development Project kick-off reception attended by more than XX.

2. Recruited members of the steering committee and hosted the first meeting.

3. Hosted focus group meetings with more than 40 people attending:

Merchants.

Economic Development.

Tourism/Attractions/Venues.

Living. B. Implemented social media and e-marketing.

1. Sent eight electronic newsletters to mailing list of more than three thousand people that featured over 90 member events or news items.

Social Media Promotions.

E-newsletter promotions.

2. Social Media

9,077 visits to the Downtown Lexington Partnership website.

42 posts on Facebook, 53,119 reached, and increased to 685 likes.

14 Tweets, 14,500 reached, and lost to 60 followers on Twitter.

10 posts on Instagram, 355 likes, and reached 7,372 people.

II. Create and manage DLP events to increase Downtown visitorship, event attendance and revenue and sales of our businesses. A. Central Bank Thursday Night Live (CBTNL).

1. Produced four successful CBTNL events with attendance averaging 3,500 per night. 2. Recorded $34,840 in beverage sales. 3. Met with L. Eldridge, Sisopromatium Art Foundation regarding free programing for

children during the 4. Donated $3,145 to participating non-profits including:

Local First Lexington

International Book Project

Altrusa

Kentucky Cystis Fibrosis Services B. Fourth of July Festival.

1. Finalized helium balloon rental for parade. 2. Filmed a television segment for the Great American Pie Contest with D. Stephens,

WKYT. 3. Issued booth locations and load-in details for all vendors (60 total) and

entertainment for Street Festival. 4. Met with K. stein, A. Stein, S. Jones and L. Martin, LM Communications to discuss

fireworks soundtrack and Street Festival booth placement. 5. Conducted site visit at Lexington Financial Center with N. Schwendemen, E. Wheeler

and J. Brown, Webb Company to go over final details for fireworks show and dumpster placement.

6. Arranged the use and pick up of Community Band Drums with D. Biggs, UK Director of Athletic Bands.

7. Patriotic Concert Stage build was executed by Lexington Parks and Recreation Staff. C. Triangle Park.

1. Selected café operator and began developing lease. 2. Scheduled opening for July 2018. 3. Discussed possible pop-up kiosk with J. Murray, Boxman Studios. 4. Made repairs and worked to obtain certificate of occupancy and prepare café for

new tenant:

Scheduled work on HVAC with Allstate Heating and Air.

Met V. Herald, Lexington Fire Department to inspect fire extinguishers which need to be replaced.

Allstate installed gas emergency shutoff valve.

B. Good, Koorsen Fire and Safety renewed all fire safety elements.

Jani King started and finished a comprehensive cleaning of the café over the course of the month.

5. Worked with J. Underwood, S. Dixon, H. Kindred, Monster to design café signage.

6. Held Café prep meeting J. Scaglion, Lexington Legends.

D. Bike Lexington Family Fun Ride Presented by Pedal Power and Republic Bank.

1. Hosted event attended by more than 500 participants.

Recruited and managed four local biking vendors.

This year’s Slow Cycle increased in participation

Gifted 5 bikes as part of the annual drawing. o Two Adult o Three Kids

Added BMX Top Team Performance

Children’s Bike rodeo

Promoted event on social media and on WKYT Noon Show.

2. Held debrief meetings

S. Allen, Pedal Power.

T. Sweeney, DLP

L. Farnsworth, DLP

III. Support and promote other Downtown events and improve programming in public spaces. A. Sponsored and promoted Paint The Town art event and

provided pictures of event and reception to event.

IV. Downtown events operations. A. Promoted Downtown events on radio shows:

1. Cumulus Radio (NewsTalk590 & ZRock103.3) show hosted by J. Pattie and T. Longo. 2. Trivial Thursdays WRFL radio hosted by M. Jeffries. 3. WUKY Radio hosted by A. Lytle. 4. LM Communications, M. Corona.

B. Promoted the Book Benches project and attended the unveiling reception. V. Grow and activate DLP membership.

A. Set date and time for second Membership Meet & Greet of 2018. 1. Created newly implemented event registration tool using Constant Contact. 2. Created social media marketing plan. 3. Set goals of selling over 50 tickets and giving away 7 pairs to board and partners. 4. Followed up with J. Waitkus, Lexington Legends to gather feedback on the event. 5. Meet with K. Frizzell, DLP to assess event processes and structure.

B. Visited or contacted the following member establishments to ensure member retention and inform them about the transition of Membership Coordinator.

1. Champion Windows. 2. GleanKY. 3. GreenBox. 4. Local First Lexington. 5. No Lines Tanning Company, LLC. 6. Paris Animal Welfare Society. 7. R.J. Corman Railroad Group. 8. Sorella Gelateria. 9. Surgery on Sunday.

C. Continued to plan 2019 membership program. D. Developed new membership report for the month of May.

1. 353 total members in the month of May. 2. 12 dropped members in January. 3. 3 members will renew after the drop deadline. 4. 1 new member.

E. Updated prospective member list. F. Updated a sustainable tracking system for member mentions on social media platforms

and in e-newsletters. G. Developed accurate Membership vs. Sponsorship revenue breakdown charts. H. Worked on new membership materials including:

1. DLP general information sheet. 2. Membership benefits infographic. 3. New thank you letters. 4. New perspective member welcome emails.

VI. Grow DLP sponsorships. A. Confirmed $96,750 in stakeholder dollars. B. Met with following sponsors to discuss renewing their

sponsorship: 1. V. Davis, Fazoli’s. 2. S. Allen, Pedal Power. 3. H. Martin, The Mane on Main. 4. B. Morgan, Pivot Brewing. 5. Z. Glover, Fifth Third Bank. 6. T, Williamson, MetroNet.

C. Secured two new Fourth of July Balloon Sponsorships. 1. Renee Jackson Shephard for 3rd District Council 2. The Committee to Elect Lindsay Thurston Hughes

D. Contacted the following sponsors and prospective sponsors about renewing their sponsorship or becoming a sponsor.

1. M. Benningfield, WKYT. 2. S. Vaughn, Ale 8. 3. K. Weber, Two Men and A Truck. 4. R. Ford, Brainbox Intelligent Marketing. 5. M. Hughbanks, WDKY56.

6. S. Sweazy, Toyota. 7. B. Aquatots. 8. S. Baxter, Alltech. 9. A. McKinny, Kroger.

10. D. Eckert, Old National Bank. 11. G. Borden, VisitLEX.

VII. Make Downtown, events and programming more inclusive. A. Participated in the Re-envisioning Cheapside meeting with L. Adkins, Bluegrass Community

Foundation (BGCF), J. Pitter, A. Donworth, Lexington Public Library regarding Inclusive City Play Date building project.

1. Developed list and contact information of potential design volunteers and sent initial introductions of the project to them.

2. Agreed to sponsor materials and snacks for the project. B. Develop historical snapshot project.

1. Met with S. Kelly, Central Bank to discuss sponsoring project.

Administration To proactively pursue the DLP Mission by building an organization with adequate resources, technology, professional staff and engaged leadership, board members, stakeholders and volunteers. I. Build DLP’s organizational capacity.

A. DLP Board Management: 1. Continued to engage stakeholders in developing a

DLP/DLMD joint Three Year Strategic Plan. 2. Convened DLP Board Meeting.

Posted notice.

Developed and sent board packet. B. Staff Management

1. Conducted bi-weekly staff meetings. 2. Conducted biweekly department meetings.

II. Build and manage strong partnerships to improve Downtown

A. Supported DLMD and strengthened the partnership: 1. Presented Three Year Strategic Plan for adoption which

was tabled. 2. Scheduled special meeting for approving budget.

Developed one-year budget

Budget was tabled and motion was approved to create 90-day continuation budget.

3. Developed and distributed Request For Proposals (RFP) to manage the district.

4. Developed a DLP proposal in response to the RFP. IV. Network and support collaborating organizations

A. Spoke at Lexington Rotary Club. B. Represented:

1. DLMD at Book Benches reception.

Paint The Town Reception

Elevate Class

2. Represented DLMD an DLP at Paint The Town reception and spoke during the program.

C. Attended: 1. The North Lime CDC housing dedication on York St. 2. Visit Lex ribbon cutting for the new visitor’s center.

D. Met with: 1. G. Van Meter, north Lime CDC. 2. L. Gorton.

E. Kyle Frizzell Graduated from Leadership Kentucky Elevate Class of 2018. CONGRATS!

V. Financial and Office Management: A. Prepared monthly financial reports. B. Processed invoices and checks. C. Coordinated payroll. D. Donated office furniture to Habitat Restore. E. Coordinated delivery of office furniture from Hurst. F. Developed a new chart of accounts for QuickBooks.

VI. Personnel and Human Resource Management:

A. Began developing a new set up for employee files.