downtown oklahoma city, inc. events and programming: starlight supper april 12, 2013

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Downtown Oklahoma City, Inc. Events and Programming: Starlight Supper April 12, 2013

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Downtown Oklahoma City, Inc. Events and Programming: Starlight Supper April 12, 2013. Idea. Downtown Oklahoma City, Inc. had the desire to create and produce an outdoor dinner in a space that was recently renovated and needed activation and to be showcased publicly - PowerPoint PPT Presentation

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Page 1: Downtown Oklahoma City, Inc. Events and Programming: Starlight Supper April 12, 2013

Downtown Oklahoma City, Inc.Events and Programming:

Starlight SupperApril 12, 2013

Page 2: Downtown Oklahoma City, Inc. Events and Programming: Starlight Supper April 12, 2013

Idea Downtown Oklahoma City, Inc. had the desire to create and

produce an outdoor dinner in a space that was recently renovated and needed activation and to be showcased publicly

We created a 4-course dinner tobenefit downtown’s EmersonAlternative EducationHigh School

Page 3: Downtown Oklahoma City, Inc. Events and Programming: Starlight Supper April 12, 2013

Inspiration Staff wanted to create a festive event with white linens

and lights and provide community-style dining to encourage conversations

Marketing was directed toward young professionals and higher-income champions and supporters of downtown

Page 4: Downtown Oklahoma City, Inc. Events and Programming: Starlight Supper April 12, 2013

Leadership Downtown Oklahoma City, Inc. staff worked to secure event

sponsorship from the downtown Business Improvement District

We also developed partnershipswith local chefs, restaurants,school advocates and celebritiesto help produce and promote the event

A close relationship with City andState offices for event permitting andhealth code and alcohol permittingwere critical to the event’s success

Page 5: Downtown Oklahoma City, Inc. Events and Programming: Starlight Supper April 12, 2013

Promotion DOKC promoted the event with print ads,

social media and in our newsletters

OKC’s local Alt Weekly, Oklahoma Gazette,did an event preview article

Event setup was featured on City Channel 20

Page 6: Downtown Oklahoma City, Inc. Events and Programming: Starlight Supper April 12, 2013

Press The Media coverage gave well-deserved attention to the

beneficiary, Emerson Alternative High School

Mentions and features have appeared in print and online

Page 7: Downtown Oklahoma City, Inc. Events and Programming: Starlight Supper April 12, 2013

Logistics Event was held at the newly renovated Bicentennial park,

outside City Hall and The Civic Center

300 tickets were sold to guests 21 and older at $40 each

DOKC Staff managed all permits,event coordination, marketing,promotion and PR

Starlight Supper was the first event ofits kind in the downtown area, and the inaugural event following the park’s completion

Page 8: Downtown Oklahoma City, Inc. Events and Programming: Starlight Supper April 12, 2013

Fun Each of 4 participating restaurants and their head chefs

supplied and prepared one gourmet course on site at the event

Wine was provided by local participating restaurant/winery and placed on tables for guests to serve themselves.

Page 9: Downtown Oklahoma City, Inc. Events and Programming: Starlight Supper April 12, 2013

Community Over 300 guests attended the first annual Starlight Supper

The four chefs donated their time, and many donated at least a portion, if not all, of the food costs associated with the event

DOKC made a donation of over $10,000 to EmersonAlternative High School

Former Senator Andrew Rice attended and spoke on behalf of Emerson School

Page 10: Downtown Oklahoma City, Inc. Events and Programming: Starlight Supper April 12, 2013

Social Great community response to the event and the use of the

newly renovated downtown space on Facebook, Instagram and Twitter

High level of awareness that DOKC is the organization that produced the event

Page 11: Downtown Oklahoma City, Inc. Events and Programming: Starlight Supper April 12, 2013

Giving Tickets sales income went directly to the beneficiary and

totaled nearly $10,000

The money raised from Starlight Supper will assist Emerson Alternative High School in their project to build a new clinic for the pregnant teenagers and teen moms

Page 12: Downtown Oklahoma City, Inc. Events and Programming: Starlight Supper April 12, 2013

Love “Sitting in the shadow of two of my favorite buildings in

Downtown OKC, 17 years after I first started working Downtown, I just had to smile and be so thankful for the opportunity to live this life in the city I love.”

“The park has been part of the two-going-on-infinite years of construction going on in the area, so it's great to see the work is finally complete.”