Downtown Radio / Cool FM Media Pack

Transmission AreaPopulation: 1,455,000 adults

947

612

399280

195 15996 87 76

11 15 11 9

931

519

365

192120 141

10

Commercial BBC

All Radio Provincewide:Weekly Reach

Source: Rajar 2013 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey

Area. **Based on 12 month data on individual TSA’s

Local National

Commercial Radio ProvincewideWeekly Reach

Cool F

M*

Downt

own

Radio

*U10

5

*City

beat

**Q10

2/Q97

/Q10

1.2

**Q10

0.5

(Five

FM)

**Q10

7 (S

even

FM

)2

**Q10

6 (S

ix F

M)

Class

ic F

M

talk

SPORT

Absol

ute

Radio

399

280

195

159

76

15 11 9

96 87

11

Source: Rajar 2013 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. **Based on 12 month data on individual TSA’s

1% 1% 1%

7%

20%

13%

21%

**Q100.5 (Five FM)**Q106 (Six FM)**Q107 (Seven FM)*Q102/97.2/101.2*U105Citybeat*Cool FM*Downtown Radio

Commercial Radio Provincewide: Share of Hours

57%

Source: Rajar 2013 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.

**Hours Based on 12 month data on individual TSA’sTotal Hours Listened

All adults

Men Women 15-24 25-34 35-44 45-54 55+ ABC1 C2DE

19 18 2013 16

23 2519 16

22

Weekly Reach 4 Weekly Reach

28

32

2327

3538

38

27

33

Downtown Radio1 and 4 week reach %

RAJAR 2013 Q3 Downtown Radio TSATotal Downtown consists of Downtown Radio and 97.4 Cool FM

30

Source: RAJAR 2013 Q3 Downtown Radio TSA

ALL ADULTS 15+ 280,500ALL MEN 127,000

ALL WOMEN 153,00015 – 24 32,00025 – 34 41,00035 – 44 55,00045 – 54 62,00055+ 91,000ABC1 106,000C2DE 174,000

Downtown FMWeekly Reach

Transmission AreaPopulation: 1,001,000 adults – 69% of total area

0% 1%

17%

26%45%

11%

**Q106(Six FM)

**Q107(Seven FM)

*Citybeat

*U105

Cool FM

Downtown Radio

Local Commercial Radio Cool FM Area Market Share of Hours

56%

Based on Total Hours

Listened

Source: RAJAR 2013 Q3 Base: 97.4 Cool FM TSA. Stations marked with an asterisk do not cover the whole of this Total Survey Area **12 Month stations, individual TSA

Cool F

M

*U10

5

*City

beat

Downt

own

Radio

**Q10

7(Se

ven

FM)

**Q10

6 (S

ix FM

)2

Class

ic FM

talkS

port

Absolut

e Rad

io

Radio U

lster

BBC Rad

io 1

BBC Rad

io 2

Five

Live

BBC Rad

io 3

399

195159

130

11 9

76 70

7

353

225

91 91

9

Source: RAJAR 2013 Q3 Base: 97.4 Cool FM TSA. Stations marked with an asterisk do not cover the whole of this Total Survey Area **12 Month stations, individual TSA

Cool FM TSAWeekly Reach

Local National BBC

All adults

Men Women 15-24 25-34 35-44 45-54 55+ ABC1 C2DE

40 38 41

62 6652

36

11

4436

Weekly Reach 4 Weekly Reach

5755

59

83 85

70

51

17

6252

Cool FM 1 and 4 week reach %

Source: RAJAR 2013 Q3 Base: 97.4 Cool FM TSA

ALL ADULTS 15+ 399,000ALL MEN 186,000

ALL WOMEN 213,00015 – 24 103,00025 – 34 115,00035 – 44 85,00045 – 54 61,00055+ 35,000ABC1 211,000C2DE 188,000

Cool FMWeekly Reach

Source: RAJAR 2013 Q3 Base: 97.4 Cool FM TSA

All adults

Men Women 15-24 25-34 35-44 45-54 55+ ABC1 C2DE

42 40 4452 53 53

4325

45 40

Weekly Reach % 4 Weekly Reach %

60 58 62

72 73 72

60

37

63

57

Downtown & Cool FM Combined1 and 4 week reach %

RAJAR 2013 Q3 Downtown Radio TSATotal Downtown consists of Downtown Radio and 97.4 Cool FM

Downtown & Cool FM CombinedWeekly Reach

RAJAR 2013 Q3 Downtown Radio TSA*Total Downtown (Bauer Northern Ireland) consists of Downtown Radio and 97.4 Cool FM

ALL ADULTS 15+ 612,000ALL MEN 286,000

ALL WOMEN 326,00015 – 24 126,00025 – 34 134,00035 – 44 129,00045 – 54 107,00055+ 117,000ABC1 288,000C2DE 323,000